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Wikipedia says: Reverse brain drain , which refers to the migration issue, whereby human capital moves in reverse from a more developed country to a less developed country that is developing rapidly, which is commonly defined as ‘brain drain’. It is also termed as a logical outcome of a calculated strategy, where migrants accumulate savings, also known as remittances, and develop skills overseas that can be used in their home country.
Years ago, the Silicon Valley attracted the best IT talent from India. But the exchange of ideas and innovations after nearly two decades has reversed the trend. The charm of the US is fading off. India’s own Silicon Valley’s are now at the forefront of innovation and they are attracting its super stars back home from the US.
There was a time when nearly 90% of graduates passing out of the prestigious Indian Institutes of Technology (IITs) headed to America. But not any more in large numbers. IT industry experts say that there are both personal and professional reasons for the reverse exodus. Most of the returnees say the gap in salaries in the two countries has been steadily decreasing. Money is indeed an important factor but it’s not the main reason for the reverse traffic.
Interestingly the large majority of the returnees are in the middle to senior management categories in the 30-40 age groups. Many of them would like their children to grow up in their own culture. As India asserts its position as a global economic powerhouse it has begun to attract Westerners in almost every field.
And while they make less money in absolute terms at home, most said their salaries brought a “better quality of life” than what they had in the U.S. (There was also some reverse culture shock—complaints about congestion in India, say, and pollution in China.) When it came to social factors, 80% of the Indians cited better “family values” at home. Ability to care for aging parents was also cited, and this may be a hidden visa factor: it’s much harder to bring parents and other family members over to the U.S. than in the past. For the vast majority of returnees, a longing for family and friends was also a crucial element.
Business research and consulting firm Frost & Sullivan said that the world will witness reverse brain drain, wherein the vast vacancies for CXOs in countries like India will be filled not only by returning Indians, but also by Americans and Europeans seeking better prospects.
The low cost and quality services offered by India’s IT companies have encouraged giant organizations like Microsoft, Google, and Yahoo to outsource in India. This has created a large number of jobs in India’s IT sector. Consequently, Indian professionals with work experience in developed countries are in great demand–and many of them are more than happy to fulfill this demand.
In 2010, we saw as many as 60,000 Indian professionals returning to India from the US. As one can imagine, reverse brain drain is important for India, given that it faces a talent crunch in most sectors.
Apart from IT sector, India has seen steady growth in the Healthcare, Pharma and Biotech, Finance, Retail, and Real Estate in the last few years. This economic boom created lot of new jobs in India; a substantial portion of them in the IT segment.
This resulted in the gradual fading of the attraction to America and many of the Indians working in the US are now increasingly eager to be a part of India’s technological revolution.
Krishna Kumar, CEO of GreenPepper Consulting India Private Limited [email protected]
Main Story
InstaGlam : Best of Instagram from Nikhila Vimal
Nikhila Vimal is a rising star in the South Indian film industry, celebrated not only for her acting prowess but also for her effortless sense of style. With her charming on-screen presence and witty interviews, she has won the hearts of many. Off-screen, Nikhila’s fashion choices are a perfect blend of simplicity and sophistication, often showcasing her love for Indian wear. Her Instagram is filled with vibrant, traditional looks that exude elegance, proving that she can pull off anything from a classic saree to chic, modern outfits with ease. Whether it’s her poised demeanor in interviews or her playful personality, Nikhila brings an undeniable grace to everything she does, making her a true fashion icon. Lets check her best looks from instagram.
Nikhila Vimal looks absolutely stunning in a gorgeous kurti set by K Pret by KALAAKAAR, styled impeccably by Smiji. The ensemble perfectly blends elegance and tradition, with a modern twist. What truly elevates the look is her long, beautifully braided hairstyle, crafted by Femy Antony, adding a touch of classic charm. To complete the ensemble, Nikhila accessories with a striking pair of long, heavy earrings from Keyaa, which adds just the right amount of glam to her vibrant and sophisticated Indian style. This look perfectly captures her essence bold, graceful, and effortlessly chic
Nikhila Vimal radiates timeless elegance in a stunning Mau cotton revival saree by S O U R A V D A S. This exquisite piece pays homage to traditional craftsmanship, featuring the signature 3 cm ‘chataai’ border with an intricate pattern of gold diamonds along the margins, framed by delicate rows of gold triangles and fine parallel cotton stripes. The saree’s cross-border elegantly leads to a Pallav adorned with two striking Star Konias, while the field is beautifully detailed with gold zari checks over a rich indigo backdrop. Styled by Arjun Vasudev, Nikhila’s look is further elevated by chic jewellery from Tanishq, perfectly complementing the saree’s opulence with a refined touch.
Nikhila Vimal exudes style and sophistication in a stunning black kurthi adorned with intricate embroidery work by Kalaakaari. The delicate detailing on the kurthi adds a touch of elegance, making it a standout piece. This chic look has been perfectly styled and coordinated by Pushpa Mathew, ensuring a seamless blend of traditional artistry with modern flair. The flawless makeup by Swapna Shaheen MUA from Dubai completes the ensemble, enhancing Nikhila’s natural beauty and bringing the entire look together with grace and poise.
While Nikhila’s glamorous side is truly breathtaking, her casual looks are equally captivating. She effortlessly pulls off a chic vibe in an off-white dress by Buna, keeping it understated yet elegant. The look is complemented with simple earrings, adding just the right touch of subtle sophistication. Her natural makeup, done by Femy Antony, enhances her features without overpowering her minimalist style. Styled by Smiji, the entire look embodies Nikhila’s ability to blend casual comfort with a refined, polished appearance.
Nikhila Vimal looks absolutely gorgeous in a peach salwar set by ZULEIHA, exuding an ethereal charm in this ethnic ensemble. Styled by Smiji, the look is a perfect blend of tradition and elegance. The outfit is beautifully accessorized with statement pieces from Keyaa, adding a touch of sophistication. With makeup by Femy Antony, Nikhila’s radiant glow and flawless finish complete this stunning look, making her a true style icon.
Nikhila Vimal shines radiantly in the exquisite Onam collection by Milan Designs, showcasing her love for traditional attire. Styled by Smiji, the ensemble perfectly captures the essence of the festival, blending elegance with cultural heritage. Complementing her look, she wears beautiful jewellery by Dhwani Bansal, adding a touch of glamour and sophistication. The flawless makeup, done by Femy Antony, enhances her natural beauty, making Nikhila the epitome of grace and style during the celebrations.
Cover Story
Starlit Wedding – Diya Krishna
Actor Krishna Kumar’s daughter, Diya Krishna, a popular social media influencer, recently married Ashwin Ganesan, a software engineer, after a long-term relationship. The couple celebrated their special day with a beautiful ceremony at a luxurious hotel in Thiruvananthapuram. Diya’s family, including her siblings Ahaana, Ishani, and Hansika, along with her parents Sindhu Krishna and Krishna Kumar, looked radiant in coordinated light pink ensembles. The wedding was an intimate gathering, attended by close family and friends. Here are all the details of their magical day.
Haldi
For the Haldi ceremony, Diya and Ashwin were spotted in coordinated white outfits by Santini. The look was beautifully elevated with a pop of color from Diya’s pink dupatta and stunning floral jewellery by Florita Florals, adding a fresh, vibrant touch to the celebration.
Diya’s Outfit : Santinni
Aswin’s Outfit : Santinni
MakeUp : Amala Brahmanandan
Jewellery : Florita Floral
Event Planner : Grand Oyster
Photography : Abhijith SK
Location : Taj Green Cove Resort & Spa
Mehendi
Diya looked effortlessly chic in a vibrant multi-colored skirt set by Mahek Designs for the Mehendi celebration. Ashwin complemented her perfectly with a multi-hued jacket by Santini, completing their joyful and lively Mehendi look.
Diya’s Outfit : MAHEK DESIGNS
Aswin’s Outfit : Santinni
Mehandi : MISHMA KAMAL
Event Planner : Grand Oyster
Photography : Abhijith SK
Sangeeth
Diya and Ashwin absolutely rocked their Sangeet in stunning black outfits by Santini, exuding elegance and style as they celebrated the night in perfect sync!
Diya’s Outfit : Santinni
Aswin’s Outfit : Santinni
Jewellery : Atelier by Regal Jewellers
MakeUp : Laxmi Venugopal
Event Planner : Grand Oyster, Decor Lab Events
DJ : TONIQ SQUAD
Photography : Abhijith SK
Wedding
For the wedding, Diya truly dazzled in a polished pastel-themed saree designed by the talented M Loft by Joel. Styled in a manner reminiscent of Bollywood star Alia Bhatt’s iconic fashion sense, the saree was a vision of beauty, adorned with elegant detailing, intricate embroidery, and flowing glamour, imparting a regal charm to her bridal look.
Diya’s Outfit : M LOFT
Aswin’s Outfit : M LOFT
Jewellery : Atelier by Regal Jewellers, Regal Jewellers
MakeUp : Laxmi Venugopal
Draping : Aamee Hafsa Nazar
Event Planner : Grand Oyster, Decor Lab Events
Garlands : Black Gold Flowers
Photography : Abhijith SK
Wedding Second Look
For her second wedding look, Diya embraced a simple yet elegant white Kerala traditional set mundu, perfectly complemented by traditional jewelry from Bhima. Ashwin matched the aesthetic, dressed in a silk shirt and mundu by M Loft, creating a timeless and graceful duo.
Aswin’s Outfit : M LOFT
Jewellery : Bhima
MakeUp : Laxmi Venugopal
Draping : Aamee Hafsa Nazar
Event Planner : Grand Oyster, Decor Lab Events
Photography : Abhijith SK
Reception
At the Delhi reception, Diya stunned in a maroon saree, perfectly capturing the elegance of a newlywed. The North Indian-style chooda added a beautiful touch to her look. Ashwin complemented her effortlessly, looking sharp in a sleek black suit by Santinni.
Diya’s Outfit : Shazara Design Studio
Aswin’s Outfit : Santinni
Cover Story
Onam Elegance: Decoding the Traditional and Modern Looks of M-Town Celebs
Onam, the grand harvest festival of Kerala, is a celebration of tradition, culture, and elegance. Each year, Malayalam movie celebrities embrace the essence of the festival by donning a mix of timeless traditional outfits and contemporary styles that reflect their unique flair. From graceful sarees to classic set mundus, the stars bring out the best of Kerala’s sartorial heritage. In this lookbook, we decode the standout fashion moments from your favorite M-Town celebs, showcasing how they beautifully combine tradition with modern elegance to make a statement this Onam season.
Anushree
Anushree looked stunning in a double-colored set mundu from Naithu by Sruthi Prasanth, beautifully accessorized with exquisite jewels from Malabar Gold and Diamonds. Her look was perfectly complemented by flawless makeup by Sajith & Sujith.
Mahima Nambiar
Mahima Nambiar looks stunning in T & M Signature’s Onam collection, “Thumbayum Thulasiyum.” Her festive look is perfectly complemented by exquisite jewelry from MOD Signature. Styled by Jobina Vincent, the ensemble is further enhanced with flawless makeup and hair by Pinky Visal, creating a captivating Onam look.
Ahaana Krishna
Ahaana Krishna exudes her signature charm with a simple yet effortlessly stylish look for this Onam in Black Set Mundu. Staying true to her unique “Ahaana style,” her minimalistic makeup and elegant hair were beautifully crafted by Amala Brahmanandan, perfectly complementing her festive vibe.
The Sukumaran Family
The Sukumaran family radiates elegance in their traditional Onam attire. Indrajith and Prithviraj opted for timeless simplicity, donning classic white shirts paired with mundus, while Mallika Sukumaran exudes a proud motherly grace in a beautiful, classic Kerala saree, perfectly capturing the spirit of the festival.
Shilpa Bala
Shilpa Bala looks stunning and stylish in a white and orange traditional salwar by Kalaakari, exuding festive charm. The look, styled by Rashmi Muraleedharan, is perfectly complemented by elegant jewelry from Pure Allure. Her radiant makeup and hair, done by Sanaah, complete this beautiful Onam ensemble.
Anikha Surenderan
Draped in the stunning ‘Nila’ saree by Anusha Reji, Anikha Surendran mesmerizes with her grace and style. Styled to perfection by Mehaka Kalarikkal, her look is elevated by exquisite jewelry from Goldencup Bridal Rental Jewellery. With flawless makeup and hair by Ashif Marakkar. Anikha’s Onam look is truly captivating.
Nikhila Vimal
Like a muse straight from Raja Ravi Varma’s timeless canvas, Nikhila Vimal exudes ethereal charm in a stunning Pen Kalamkari Kanchipuram saree by The Saffron House. Styled by Smiji, her look is further elevated by flawless makeup and hair by Femy Antony
Dulquer Salman
Dulquer Salmaan looks ravishing in a classic white kurta set, effortlessly blending tradition with chic style. His Onam look radiates simplicity and elegance, making a timeless fashion statement for the festive season.
Pearly Maany
Pearly Maany looks stunning in a saree from T & M Signature’s Onam collection, “Thumbayum Thulasiyum.” Her elegant look is perfectly complemented by exquisite jewelry from MOD Signature Jewellery, with flawless makeup and hair by Touch by SiRe. The saree draping, beautifully done by Krishnapriya P V, completes Pearly’s enchanting festive ensemble.
Arya Babu
Arya graces this Onam in a pure Kerala handloom set saree by Kanchivaram.in, embodying the true essence of tradition and festivity. Styled by Sabari Nath, her look is beautifully complemented by elegant jewelry from Gemforher, with flawless makeup and hair crafted by Manju Michael’s Salon. Arya’s ensemble is a perfect reflection of timeless Onam elegance.
Navya Nair
Navya stuns in her Onam look, wearing a beautiful outfit by Jugalbandhi. Her flawless makeup and hair, crafted by Sijan Joseph, enhance the festive charm. Adorned with exquisite jewelry from R. Giri Pai Jewellery, the look is captured to perfection by Black Lenzio, making Navya a vision of elegance this Onam.
Priya Prakash Varrier
Priya Prakash Varrier looks gorgeous and modern in a stunning saree by Mloft. Styled by Asaniya Nazrin, her look is flawlessly complemented by makeup and hair crafted by Unni, making her stand out with a perfect blend of traditional elegance and contemporary chic.
Aparna Balamurali
Aparna Balamurali looks traditionally beautiful in a Kerala saree by R O U K A by Sreejith Jeevan. Styled by Rashmi Muraleedharan, her look is complemented with flawless makeup and hair by Sruthi Sai. The ensemble is completed with exquisite jewelry from Nakshathra Gold and Diamonds, making Aparna’s Onam look timeless and elegant.
Amala Paul & Family
Amala Paul’s family Onam picture is an absolute dream, with the family dressed in stunning red and white outfits. Amala shines in an elegant ensemble by Made by Milan, while Jagat looks dapper in his outfit from House of Messcal. Styled by Sapna Fathima Kajha, the look is further enhanced by flawless makeup and hair by Sajith & Sujith, and exquisite jewelry from Cressida Signature Jewels. Together, they capture the perfect festive spirit in this beautiful Onam portrait.
Rajisha Vijayan
Rajisha looks stunning in a leaf-printed saree by ALDA Designer, effortlessly blending tradition with a modern twist. Styled by Amritha Lakshmi, her look is perfectly complemented by makeup and hair by Laxmi Venugopal. The ensemble is enhanced with elegant jewelry from TT Devassy Jewellery, and the draping, beautifully done by Exotic Makeover’s Elizabeth Shinitha, completes this mesmerizing Onam look.
Miya
Miya embraces the spirit of Onam in a pure Kerala handloom Kasavu saree by Kanchivaram.in, radiating traditional elegance. Styled by Sabari Nath, her look is beautifully complemented by makeup and hair by Sijan Joseph. The ensemble is further enhanced with exquisite jewelry from Mayoora Jewelry Designs, and the saree draping, skillfully done by Krishnapriya P V, completes this timeless Onam look.
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