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3 Malayali Fashion Designers Who Are Redefining Fashion Beliefs

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Image from: wowoman.in and pinterest.com

Bows tied and chin up these ladies are stimulating the fashion evolution in Kerala and gearing up for a wider and better reach with their exquisite fashion approach

Text credits: Vishakha Menon

Crossing the boundaries and cutting the odds of fashion in Kerala, fashion designers and stylists are blooming their way into creating a strong vision. Fashion myths and traditions do not stand a chance in their way. Staying true to their roots, these designers have taken a leap beyond and are prepping for a national market. Here are three such Malayali designers experiencing a successful journey in the fashion industry.

MANTRA by Shalini James

Source: shalinijamesmantra

Shalini James, the label that made it to the Amazon Fashion Week, caters exquisite ethnic wear to modern and cosmopolitan women. Her journey is characterised by rejuvenating contemporary ethnic pret. The ethnic splendour that oozes in every piece of her brand is something that has given her a platform to reach out to a larger set of audience. A thought that started as a kid, seeing her mother handle her design and textile business, Shalini grew up in a house full of fabric rolls and embellishment packs. Nevertheless, to mention, she grew up into a successful entrepreneur. Her collection ‘Indian by choice’ inspired by the civil obedience movement when hailed at the Amazon India Fashion Week, 2014 became a turning point. Located in Cheranallur, suburban part of Ernakulam, this label is housed in a beautiful traditional Kerala home which reflects the image of the brand itself.

PRANAAH by Poornima Indrajith

Pranaah is a celebrity designer boutique started by Kerala’s ever fashionista Poornima Indrajit. Her outbound approach in styling and makeover, as a part of her fashion beliefs, has taken Pranaah to greater heights. Started out as a boutique in Panampally Nagar, Kochi, catering to regional customers, has now turned out to be a label attracting celebrities from around the nation like Jacqueline Fernandez, Isha Talwar and more. Bringing out a personal style has been a requisite and a unique selling point at Pranaah. Making sure that each design gets a customised perfection and each customer gets a personalised attention, Pranaah has bettered its chances to reach out to a larger crowd.

Label’M by Anu and Reshma

Source: labelmdesigners

Started by two sisters-in-law, Anu Tinu and Reshma Binu, Label’M is now the favourite fashion hub of Mollywood celebrities. Spotting top actresses like Bhavana, Miya George and Namitha Pramod across screenings and public events in ravishing Label’M ensembles, puts the brand further on a higher pedestal. Simple and contemporary ethnic silhouettes with soft-spoken attributes in colours giving a personalised feel to the customer have taken them a long way. Soon they opened their second boutique in Vytilla, Kochi exclusively for evening wear and bridal. No doubt the brand has become the talk of the town and wearing a Label’M is indeed something special for Malayalis.

Source: labelmdesigners

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Fashion

The Year of Statement Hat

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When Anya Taylor-Joy stepped out at this year’s Cannes Film Festival in Jacquemus’ Le Chapeau Bomba, a delightfully oversized raffia hat it was clear that this accessory had become the season’s ultimate statement piece. The fall 2024 runways echoed this sentiment, with Chanel and Prada showcasing hats as the new must-have. Think of Sarah Jessica Parker’s oversized Maryam Keyhani creation, worn on the set of And Just Like That… earlier this year, or Margaret Qualley donning Chanel’s nautical style at Cannes. These hats are for the main characters who command attention, making a bold statement long before you arrive.

Altuzarra’s fall 2024 collection featured boxy headpieces on some models, each designed to evoke a specific character. “It was about finding joy in wearing a complete look, fully embodying a character,” explains designer Joseph Altuzarra. Interestingly, this was the label’s first foray into hats beyond casual knit and woven styles. ‘We didn’t plan to sell them,’ Altuzarra admits, ‘but they ended up being a hit.

Similarly, milliner Gigi Burris O’Hara has experienced a surge in demand. Although she launched her brand, Gigi Burris, in 2012, she only opened her first store late last year. “During leaner times, when people become more selective with their spending, they seek joy in thoughtful purchases,” she explains.

After years of embracing a more casual style, we’re now gravitating toward all things expressive. Maximalist content creator Sara Camposarcone has been embracing pieces from small brands like Potion23, renowned for its whimsical, witchy hats. “I feel like I can now wear bolder headpieces that complement my extravagant outfits,” Camposarcone shares. “Since discovering vintage fashion, I’ve developed a passion for finding great vintage pillbox hats or a 1920s fascinator.”

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Fashion

The Iconic Bags and Their Names

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Handbags are more than just functional accessories; they are statements of style and symbols of status. Over the years, several handbags have achieved iconic status, becoming synonymous with luxury and timeless fashion. Here’s a look at some of the most iconic bags and the stories behind their names.

Hermès Birkin

Origin: The Birkin bag was born from a chance encounter between actress and singer Jane Birkin and Hermès CEO Jean-Louis Dumas on a flight in 1981. Birkin mentioned her struggle to find a perfect weekend bag, leading Dumas to design a bag tailored to her needs.

Icon Status: The Birkin is known for its exclusivity, craftsmanship, and high price tag. It has become a symbol of wealth and luxury, often with a waiting list of years.

Chanel 2.55

Origin: Created by Coco Chanel in February 1955 (hence the name), the Chanel 2.55 was revolutionary for its time, introducing the concept of a shoulder bag, freeing women from the inconvenience of clutch bags.

Icon Status: With its quilted leather, chain strap, and distinctive CC lock (added in the 1980s by Karl Lagerfeld), the 2.55 remains a timeless piece, beloved by fashionistas worldwide.

Louis Vuitton Speedy

Origin: Introduced in the 1930s, the Speedy was designed as a smaller version of the Louis Vuitton Keepall. It became particularly popular in the 1960s when Audrey Hepburn requested a smaller version, leading to the creation of the Speedy 25.

Icon Status: Known for its classic monogram canvas and practicality, the Speedy is a versatile bag that has remained a staple in the fashion world for decades.

Dior Lady Dior

Origin: First presented in 1994, the Lady Dior bag was initially known as “Chouchou.” It gained its iconic status when Princess Diana was photographed with it in 1995, leading to its renaming in her honor.

Icon Status: The bag’s signature cannage stitching and dangling Dior charms make it instantly recognizable. It’s a favorite among celebrities and royalty, symbolizing elegance and sophistication.

Gucci Jackie

Origin: Originally called the Fifties Constance, this bag was renamed the Jackie after Jackie Kennedy was frequently photographed carrying it in the 1960s.

Icon Status: The Jackie bag’s hobo shape and piston strap closure make it a timeless piece. It has seen numerous revivals and remains a classic in the Gucci lineup.

Prada Galleria

Origin: Named after the historic Prada boutique in Milan’s Galleria Vittorio Emanuele II, the Galleria bag epitomizes the brand’s heritage and craftsmanship.

Icon Status: With its clean lines, structured shape, and Saffiano leather, the Galleria bag is a symbol of modern elegance and understated luxury.

Fendi Baguette

Origin: Designed by Silvia Venturini Fendi in 1997, the Baguette was named for its shape, resembling the French baguette loaf, and designed to be carried under the arm.

Icon Status: Popularized by its appearance on the TV show “Sex and the City,” the Baguette became a must-have accessory, famous for its countless variations in colors and materials.

Balenciaga City

Origin: Introduced in the early 2000s, the Balenciaga City bag, also known as the Motorcycle bag, was designed by Nicolas Ghesquière. Its casual yet chic design quickly gained a cult following.

Icon Status: Known for its slouchy silhouette, distinctive hardware, and tassels, the City bag became an icon of the 2000s and continues to be a beloved piece.

These iconic bags have transcended fashion trends, becoming enduring symbols of style, craftsmanship, and luxury. Each bag tells a unique story, adding to its allure and making it a coveted piece for fashion enthusiasts around the world. Investing in one of these iconic bags is not just about owning a stylish accessory but also a piece of fashion history.

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Sonam Kapoor Ahuja’s Traditional Ladakh’s Heritage Attire

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As Anant Ambani’s pre-wedding festivities come to an end, Sonam Kapoor Ahuja chose to dress in Ladakh traditional garb. The event featured a number of topics, with India’s rich past being the focus yesterday night. Sonam Kapoor Ahuja emphasized this by dressing in Namza Couture, which was established in 2016 by Padma Yangchan and Jigmet Disket and is renowned for its commitment to Ladakhi fabrics.

 The Mogos, a gown-like item with a shimmering zari border and pistachio green brocade, was part of Sonam’s ensemble. She wore a rani-pink shawl called a “Bok,” which is usually made from silk or goat skin and is worn to keep warm by the locals. This outfit was made of silk by Benaras artisans, and it had intricate phoenix embroidery, which stands for knowledge and vigor. It also had a crane image, which stands for prosperity and peace.

Her jewelry selections also honored custom; she wore a neckpiece set with diamonds and an emerald stone in the center. She accessorized this with striking statement rings and copper handcuffs, all tastefully matched with pearl earrings. She chose metallic juttis to complete her look, and she carried a bespoke purse by re-ceremonial.

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