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Advertising: Emerging trends
Advertising is all about managing the perception of people and subsequently persuading them. It needs the skills of selling to be translated to the right medium, whether paper or celluloid. People tend to believe what they see. Ad campaigns use this to make us believe in some imaginatively stupid advertisement concepts.
1: No sex idea from idea
Say it differently. Say it memorably. This is the essence of copywriting in advertisement… Even years ago Idea mobile used to come up with thought provoking advertisements. Idea tend to include public interest topics like deforestation, public education et al. with a twist and those information heavy ad campaigns did catch a lot of attention.
The latest from Idea is on an alternative population control method. They reason out that the population increases due to the lack of good entertainment. Due to absence of power and no TV, people indulge more into conjugal entertainment, leading to extension of family. What to do Sirji ?? Yeah baby, Now Idea comes with 3G…from now on no sex for you…your partner is engaged in world cup, video gaming, video chatting and what not… This ad leaves a message that there will be ‘No Aabaadi, No Barbaadi’ because people will be ‘3G pe Busy’.
2: Stain is good if it is for good
While most detergent ads still talk about spotlessly clean clothes Surf excel offers a different take on Stains. It sparks the thought that dirt could actually be good if it is for good. Six years ago the detergent king started the campaign with an ad that shows two children on their way to school. The girl falls into a puddle, dirtying herself and starts howling. The brother dives into the puddle, wrestle with it threatening it to apologise. He emerges a while later all muddy and stained, proudly declaring, “Sorry bola (The puddle said it was sorry).” The girl smiles.
The new ad in the series has a child impersonating a dog’s behavior in an endearing way to cheer his grieving teacher who lost her dog. Surf Excel aims to portray stains as something that needs to be battled with valiantly. Their campaigns tell consumers to celebrate stains, as it isn’t difficult to get rid of them. With Surf Excel, stains come and go. So be yourself. Be free to do whatever you want to do.
3: No meaning in hanging …Drink Complan
Complan the COMplete and PLANned food has been part of every kid’s diet. With its 23 vital nutrients it helped or at least made us believe that it helped in a kids growth. When Shahid kapoor and Ayesha Takia as kids said I’m a Complan boy and girl, we loved it. Then came the height attaining concept. The advertisement claims the drink can add two inches to a child’s height. The latest in this series is the Ramu Somu Raja ad. It shows two kids Ramu and Somu who can pluck mango, ring the bell and can throw the ball into the basket too. The tiny Raja in his futile effort to gain height does hanging exercises. The ad ends with the taller boys advising Raja to get his mother buy him Complan. The dvertiser clearly knows the target group is the kids as well as their mothers. Noticeably all humiliations take place in front of their mothers.
The author is an industry expert and founder of Big Tree Advertising Company.
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Popular Curtain Fabrics to Consider for Your Home
When it comes to decorating your home, curtains play a crucial role in shaping both the aesthetic and the functionality of a space. The fabric you choose can dramatically alter the atmosphere, offering anything from opulence to a laid-back vibe. Here’s a guide to some of the most popular curtain fabrics that can elevate the look and feel of your home.
1. Luxurious Velvet
Velvet curtains bring a sense of luxury and elegance. Known for their plush texture and rich appearance, velvet is perfect if you’re looking to add sophistication to a room. They not only provide excellent insulation but also block out light, making them ideal for bedrooms, home theaters, or any space where you want a cozy, private atmosphere.
Best for: Bedrooms, formal living rooms, and home theaters.
2. Airy Sheer
Sheer curtains offer a light, breezy aesthetic that lets natural light filter through. These curtains are made from translucent fabrics like chiffon or voile, creating a delicate and ethereal look. Sheers are perfect for rooms where you want to maintain privacy while still enjoying sunlight, such as living rooms, dining areas, or sunrooms.
Best for: Living rooms, dining rooms, and sunrooms.
3. Classic Cotton
Cotton is one of the most versatile curtain fabrics, known for its breathable and lightweight properties. Cotton curtains come in a wide variety of patterns and colors, making them easy to fit into any design scheme. They’re also low-maintenance and can be machine washed, which makes them practical for high-traffic areas in your home.
Best for: Bedrooms, kitchens, and casual living spaces.
4. Elegant Silk
For a luxurious and glamorous touch, silk curtains are the go-to fabric. Silk adds a glossy finish and drapes beautifully, exuding elegance and grandeur. However, they require extra care and are better suited for formal spaces. Silk curtains are often lined to protect them from sun damage and to provide additional body and privacy.
Best for: Formal dining rooms, master bedrooms, and sitting rooms.
5. Versatile Linen
Linen curtains offer a natural, textured look that blends well with both contemporary and rustic designs. Linen is a durable fabric that allows light to softly filter through, and it also has excellent temperature-regulating properties. It’s perfect for creating a relaxed and inviting atmosphere in any room.
Best for: Living rooms, bedrooms, and spaces with lots of sunlight.
6. Durable Polyester
If you’re looking for an affordable, low-maintenance option, polyester curtains are a great choice. They are resistant to wrinkling, shrinking, and stretching, making them a durable option for everyday use. Polyester curtains are available in a wide range of styles, colors, and patterns, giving you plenty of choices to suit your home’s décor.
Best for: High-traffic areas like living rooms, guest rooms, and children’s bedrooms.
7. Chic Satin
Satin curtains are known for their smooth, glossy surface, which reflects light and adds a subtle sheen to any room. They are often used in contemporary and modern designs to bring a sense of refinement and class. Satin works well for rooms that require a touch of glamour without being as heavy as velvet or silk.
Best for: Bedrooms, formal spaces, and accent rooms.
Choosing the right curtain fabric can have a significant impact on your home’s overall design. Whether you prefer the lushness of velvet or the breezy nature of sheer fabrics, the right curtains can create the perfect balance between style and function in your space. Consider the mood you want to create and the practical needs of each room to select the best fabric for your home.
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Pure as Love- Bhima Jewellers Astonishes with the New Ad
Bhima Jewellers has come up with an ice-breaking advertisement representing the journey of a trans women and the internet has fallen in love with it!
We have all seen jewellery ads with ladies flaunting the necklaces and bangles, giggling, happy and such an such. This ad is different. Bhima a portrays the journey of a transwomen from her childhood to adulthood. It’s pictured beautifully, just like a movie, with utmost care. The transformation of an unshaven young man to a confident woman with the support and care of her parents will surely tear you up.
The father gifting her with anklets to the final scene of her in the bridal attire is heartwarming. There is no anger, frustrations or melodrama shown, it normalizes something that the society is yet to take in wholeheartedly and the caption strikes, “Pure as Love”.
The best part of the advertisement? A transwoman, Meera Singhania is the protagonist, which just makes the representation better.
Well the ad is ‘pure gold’, check it out!
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Famous Advertisements that attracted controversies this year.
A recap of the most controversial Advertisements in 2017.
In 2017 some brands inadvertently landed themselves in controversies because of cheeky puns, risky taglines, and ‘insensitive’ use of gods and religion in ads. Let’s have a look at the ads that faced the heat in 2017.
Manforce Condoms
Manforce Condoms was forced to withdraw nearly 500 hoardings in Gujarat after protests broke out earlier this year. Sunny Leone’s condom ad for Manforce that tried to piggyback on the Navratri festivities faced severe outrage in Gujarat this year. The people of Gujarat took offense to the hoarding that portrays Sunny Leone seductively holding dandiya sticks.
Image source: pepnewz
Zomato
The recent outdoor ad campaign by online food ordering and delivery app Zomato faced a lot of controversies. Critics of the ad felt that one of the creatives of the campaign glorified desi expletives as it mentioned words like MC (mac n’ cheese) BC (butter chicken) in an attempt to connect with the brand’s core target audience – the millennials. Though the ad had to be pulled down, the advertisement got maximum exposure among the target audience.
Image source: thequint
Jawed Habib
Hairstylist Jawed Habib came under fire for hurting religious sentiments of the Hindus when he used the context of Durga Puja to promote his salon’s services. The ad suggested that even the gods visit Jawed Habib’s salon. The backlash was such that Jawed Habib had to apologize for the issue.
Image source: republicworld
Meat and Livestock Australia
Though not an Indian ad, reference to Hindu God, Ganesha didn’t go that well for Indians. The ad showed Ganesha, sitting at a table for a meal accompanied by Jesus, Moses, Zeus, Mohammed, Aphrodite, and even L Ron Hubbard, the founder of Scientology.The Indian High Commission in Canberra took notice and registered a complaint with the Australian government over the ad. The ad was banned as it was found to be “discriminatory to those of Hindu faith” by an independent review by the Australian Advertising Review Board.
Image source: abc.net
So these are the advertisements that faced controversies in 2017. Do let us know in the comments if we have missed out on any.
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