AD
Advertising: Emerging trends
Advertising is all about managing the perception of people and subsequently persuading them. It needs the skills of selling to be translated to the right medium, whether paper or celluloid. People tend to believe what they see. Ad campaigns use this to make us believe in some imaginatively stupid advertisement concepts.
1: No sex idea from idea
Say it differently. Say it memorably. This is the essence of copywriting in advertisement… Even years ago Idea mobile used to come up with thought provoking advertisements. Idea tend to include public interest topics like deforestation, public education et al. with a twist and those information heavy ad campaigns did catch a lot of attention.
The latest from Idea is on an alternative population control method. They reason out that the population increases due to the lack of good entertainment. Due to absence of power and no TV, people indulge more into conjugal entertainment, leading to extension of family. What to do Sirji ?? Yeah baby, Now Idea comes with 3G…from now on no sex for you…your partner is engaged in world cup, video gaming, video chatting and what not… This ad leaves a message that there will be ‘No Aabaadi, No Barbaadi’ because people will be ‘3G pe Busy’.
2: Stain is good if it is for good
While most detergent ads still talk about spotlessly clean clothes Surf excel offers a different take on Stains. It sparks the thought that dirt could actually be good if it is for good. Six years ago the detergent king started the campaign with an ad that shows two children on their way to school. The girl falls into a puddle, dirtying herself and starts howling. The brother dives into the puddle, wrestle with it threatening it to apologise. He emerges a while later all muddy and stained, proudly declaring, “Sorry bola (The puddle said it was sorry).” The girl smiles.
The new ad in the series has a child impersonating a dog’s behavior in an endearing way to cheer his grieving teacher who lost her dog. Surf Excel aims to portray stains as something that needs to be battled with valiantly. Their campaigns tell consumers to celebrate stains, as it isn’t difficult to get rid of them. With Surf Excel, stains come and go. So be yourself. Be free to do whatever you want to do.
3: No meaning in hanging …Drink Complan
Complan the COMplete and PLANned food has been part of every kid’s diet. With its 23 vital nutrients it helped or at least made us believe that it helped in a kids growth. When Shahid kapoor and Ayesha Takia as kids said I’m a Complan boy and girl, we loved it. Then came the height attaining concept. The advertisement claims the drink can add two inches to a child’s height. The latest in this series is the Ramu Somu Raja ad. It shows two kids Ramu and Somu who can pluck mango, ring the bell and can throw the ball into the basket too. The tiny Raja in his futile effort to gain height does hanging exercises. The ad ends with the taller boys advising Raja to get his mother buy him Complan. The dvertiser clearly knows the target group is the kids as well as their mothers. Noticeably all humiliations take place in front of their mothers.
The author is an industry expert and founder of Big Tree Advertising Company.
AD
Pure as Love- Bhima Jewellers Astonishes with the New Ad
Bhima Jewellers has come up with an ice-breaking advertisement representing the journey of a trans women and the internet has fallen in love with it!
We have all seen jewellery ads with ladies flaunting the necklaces and bangles, giggling, happy and such an such. This ad is different. Bhima a portrays the journey of a transwomen from her childhood to adulthood. It’s pictured beautifully, just like a movie, with utmost care. The transformation of an unshaven young man to a confident woman with the support and care of her parents will surely tear you up.
The father gifting her with anklets to the final scene of her in the bridal attire is heartwarming. There is no anger, frustrations or melodrama shown, it normalizes something that the society is yet to take in wholeheartedly and the caption strikes, “Pure as Love”.
The best part of the advertisement? A transwoman, Meera Singhania is the protagonist, which just makes the representation better.
Well the ad is ‘pure gold’, check it out!
AD
Famous Advertisements that attracted controversies this year.
A recap of the most controversial Advertisements in 2017.
In 2017 some brands inadvertently landed themselves in controversies because of cheeky puns, risky taglines, and ‘insensitive’ use of gods and religion in ads. Let’s have a look at the ads that faced the heat in 2017.
Manforce Condoms
Manforce Condoms was forced to withdraw nearly 500 hoardings in Gujarat after protests broke out earlier this year. Sunny Leone’s condom ad for Manforce that tried to piggyback on the Navratri festivities faced severe outrage in Gujarat this year. The people of Gujarat took offense to the hoarding that portrays Sunny Leone seductively holding dandiya sticks.
Image source: pepnewz
Zomato
The recent outdoor ad campaign by online food ordering and delivery app Zomato faced a lot of controversies. Critics of the ad felt that one of the creatives of the campaign glorified desi expletives as it mentioned words like MC (mac n’ cheese) BC (butter chicken) in an attempt to connect with the brand’s core target audience – the millennials. Though the ad had to be pulled down, the advertisement got maximum exposure among the target audience.
Image source: thequint
Jawed Habib
Hairstylist Jawed Habib came under fire for hurting religious sentiments of the Hindus when he used the context of Durga Puja to promote his salon’s services. The ad suggested that even the gods visit Jawed Habib’s salon. The backlash was such that Jawed Habib had to apologize for the issue.
Image source: republicworld
Meat and Livestock Australia
Though not an Indian ad, reference to Hindu God, Ganesha didn’t go that well for Indians. The ad showed Ganesha, sitting at a table for a meal accompanied by Jesus, Moses, Zeus, Mohammed, Aphrodite, and even L Ron Hubbard, the founder of Scientology.The Indian High Commission in Canberra took notice and registered a complaint with the Australian government over the ad. The ad was banned as it was found to be “discriminatory to those of Hindu faith” by an independent review by the Australian Advertising Review Board.
Image source: abc.net
So these are the advertisements that faced controversies in 2017. Do let us know in the comments if we have missed out on any.
AD
After beef, now lets welcome ban on condom advertisements
Exposure to condom advertisements can ruin our kids
A country with a population of 1.3 billion people called a ban on condom advertisements on Monday. The government has strictly asked the Television channels to not telecast condom advertisements between 10 p.m to 6 a.m as it can evoke ‘unhealthy practices’ in children. It is pretty odd for a country like India, which is the second most populated country in the world to go for a ban like this.
The steamy ad featuring a former porn star led to a lot of objections from the conservative parties. There are so many other advertisements which needs to be banned instead, like advertisements that objectify women as sexual objects and degrade women in the society. Research says India will pass China to become the world’s most populous country in the next 10 years. Our government has spent a lot of money on spreading awareness, but still the usage of condoms are very less in our country.
Soon after the ban was announced, Social Media slammed it with hilarious tweets and comments
1.
No condom ad on TV from 6am to 10pm because kids watch TV at that time
If your kid watches so much TV maybe you needed that condom in the 1st place
— Atul Khatri (@one_by_two) December 12, 2017
2.
If Condoms were not being treated as taboo for so many years, we would not have suffered the population blast issue. The way problems are being approached in India these days is really saddening.
— Rahul Raj (@bhak_sala) December 12, 2017
3.
No condom ads on Indian TV from 6am-10pm because why learn about birth control or protected sex when you can have Chlamydia, Gonorrhea, Syphilis, HPV, Herpes, HIV, an abortion or an unwanted baby?
— Priya Sometimes (@PriyaSometimes) December 12, 2017
It did not end there, this was another funny post that I came across.
A post shared by Mad Over Marketing (M.O.M) (@madovermarketing_mom) on
On the other hand, we also had people who supported the ban. “This is India and it has its own culture, and anything related to sex is generally not publicly discussed,” said Bal Krishna Bhartia, the president of the Confederation of All India Traders, a business association that started complaining about condom commercials a few months ago.
After all these endless debates, everybody has one question – Will the ban really stop the promotion of ‘indecent acts’ and forbid kids from doing ‘unhealthy practices’?
Do let us know about your thoughts on the condom ban in the comment section.
-
Entertainment3 months ago
The Stunning looks from Bhagya Suresh’s Wedding
-
Fashion3 months ago
Most Discussed Ajrakh Saree of Alia Bhatt
-
Entertainment3 months ago
The Most Stylish Guests of Bhagya Suresh Reception
-
Entertainment4 months ago
Everything about the Ira Khan wedding that is out of the norm
-
Entertainment3 months ago
Bridal Bliss : All Bridal Looks of Swasika Vijay
-
Entertainment3 months ago
All About The Dreamy Pre Wedding Invite Of Anant Ambani & Radhika Merchant
-
Cover Story2 months ago
Decoding Wedding Looks of Rakul Preet Singh & Jackky Bhagnani
-
Fashion3 months ago
Major Denim Trends You Need To Know in 2024