Have you ever envisioned a rapper from Kerala taking off similar pranks for a viral music video on the internet? That’s exactly what HanuMankind’s “Big Dawgs” has accomplished, racking up over 17 million views on YouTube and holding the 43rd position in the worldwide top music video chart right now. 

“Pushing culture baby, got that product you can’t measure,” is the official slogan of the “Big Dawgs.” Rapper HanuMankind, who was born in Kerala, wrote, sang, and performed the song that launched desi hip-hop on a worldwide scale. This newest Instagram success is causing social media influencers, music reviewers, and fans worldwide to go crazy.

The newest mega song, “Big Dawg” featuring Kalmi, is causing quite a stir among hip-hop fans worldwide. Texas is where Sooraj Cherukat, better known by his stage as HanuMankind, spent his formative years. He created the ideal combination of desi and global components in the ‘Big Dawg’ music video by incorporating sounds with a Texas flavour.

‘Big Dawg’ is a raw video with a South American flavour, shot in Ponnani, Kerala, a coastal district. It has a desi swagger and an explosive punk vibe that is hard-hitting due to its South Indian location. It is Instagram-worthy thanks to its intense drumbeats, gritty graphics, heart-pounding moments, and deft editing.

With songs like “Rush Hour,” “Genghis,” and “Go To Sleep,” HanuMankind is becoming one of the most prominent names in popular hip-hop. ‘Big Dawgs’ has now catapulted him to an unparalleled level as an industry innovator.

Bijoy Shetty is the director of “Big Dawgs,” and Kalmi of Brown Crew Productions is supporting the film. The main rider, Sulthan Sheikh, Moor Saleem, Muhammad Shadab Ansari, and Kashish Sheikh all perform the tricks.

The limelight is nothing new to the 27 year old Singer-Songwriter Malappuram native, Ashwin Bhaskar who went crazy viral last year for his insane dialogue remix – Perfect Ok. He is back and is making waves in the world acclaimed K-pop music universe as well.

Ashwin has released a cover collaboration of the Korean hit single Tattoo with the original singer herself – AleXa and is racking up raging views. The music video currently Trending #24 on YouTube Music is a huge shoutout to all the K-pop die hard fans right here in Kerala and we couldn’t be prouder!

Watch it here:

Checkout his music on Spotify and his latest single Story In A Nutshell.

It’s nearly impossible to keep up of everything that’s coming out each year, with more music being released every year. The options are seemingly unlimited, ranging from pop to hip-hop to alternative to K-pop to country, not to mention vinyl, re-releases, and collectible editions.

Check out these upcoming and released Albums-

Sept 3-

Drake, Certified Lover boy

Sept 10-

Diana Rose, Thank You

September 17-

Daughtery, Dearly Beloved

September 24-

Diddy, Off the grid Vol 1

October 1 –

Lady Gaga and Tony Bennet, Love for sale

October 8-

Lala Lala, I Want the Door to Open

Words by: Malavika Venugopalan