In Focus
How the simple Jackfruit shot to fame and became the Jack of all fruits
The state animal of Kerala is elephant, while ‘great hornbill’ the bird and ‘kanikkonna’ the official flower. The state had recently declared Pearlspot, popularly known as ‘karimeen’, as its official fish. Now the government of Kerala has announced Jackfruit as Kerala’s State Fruit
Text Credit: Shibul Pavithran
Jackfruit is the international trending super food this year. It is one of the heaviest and largest tree-borne fruits, famous for its rich taste and aroma. For many years in Kerala, its existence was unsung in many ways, despite its highly impressive health benefits. Jackfruit offers numerous health benefits: its high potassium content helps lower elevated blood pressure and reduces the risk of heart attack and stroke, flavonoids protect against cancer and antioxidants fight various other ailments, including anaemia. Jackfruit helps develop immunity, promotes hair growth and provides energy. It’s rich in fibre; is high in nutrients such as vitamins, minerals, electrolytes, phytonutrients, carbohydrates, proteins, and contains unsaturated fats or cholesterol.
Source: dekochi.com
Chakka in Malayalam originates from ‘Che-Kai’, meaning a group of green fruits (kai) joined together. One jackfruit has many individual fruits joined at the core with a spiky green jacket. The name changes to idi-chakka (panasam apakvam in Sanskrit) when tender, and chakka-pazham (panasam pakvam in Sanskrit) when it is a fruit. The name Jackfruit originates from the Malayalam name Chakka, which Garcia da Orta, a Portuguese scholar, wrote as ‘jaca’ in 1563. It later became jackfruit in English.
After the state animal, bird, flower, and fish, Kerala now has its official fruit as well. And it is none other than the jackfruit. The state government made a formal declaration in this regard on March 21, based on a proposal by the Agriculture Department. The government also plans to promote the ‘Kerala Jackfruit’ as a brand in markets across the country and abroad, highlighting its organic and nutritional qualities. State Agriculture Minister V S Sunil Kumar said the core objective of the government is to encourage the production and sale of jackfruit and its value-added products.”Though jackfruit is one of the most widely produced fruits in the state, we are yet to tap its potential completely. Crores of jackfruits, that also of different varieties, are produced in Kerala every year,” he said.
Detailing the qualities of the ‘Kerala jackfruit’, he said, it is organic and tasty as it is produced in a very natural way without using any chemical fertilisers or pesticides. Kerala produces 30 to 60 crore jackfruits annually. “Our people do not use any fertiliser for production of jackfruits. They are grown in a very natural way in villages without any special care.”
The government plans to distribute jackfruit tree saplings among the public to grow it in their backyards as part of plans to expand the cultivation. The agricultural office in Ambalavayal, Wayanad will be the research station for the crop.
James Joseph, a former Microsoft director, has been searching for myriad ways to make his favourite fruit available all year round and is the owner of the established brand called Jackfruit 365. His brand specialises in selling the nutrient-rich freeze-dried fruit. In an exclusive interview with FWD Media, we asked him why he chose jackfruit and not coconut? He answered, “Jackfruits being so tasty and nutritious are not available because it is seasonal and messy. As a result, 80 percent of it is getting wasted in a country that has jackfruits worth Rs 2,000Cr out of which Rs 550Cr is in Kerala”.
A movie has been made with jackfruit as the theme and recently a ‘Chakka Pattu’ from the movie Kuttanpillayude Shivarathri got released, garnering attention from all.
Cover Story
Unraveling the Mystique: Leap Day Myths from Around the Globe
Leap day, that enigmatic extra day added to our calendars every four years, has long been shrouded in mystery and folklore. Across cultures and continents, various myths and beliefs have emerged surrounding this rare occurrence. Let’s embark on a journey to explore some of the fascinating leap day myths from around the world.
The Irish Tradition of Women Proposing:
One of the most well-known leap day traditions originates from Ireland. According to Irish folklore, St. Bridget struck a deal with St. Patrick, allowing women to propose to men every leap day. It was believed that this reversal of traditional gender roles would bring good luck and fortune to the couple. While this custom may seem antiquated in modern times, it serves as a reminder of the evolving nature of societal norms and the persistence of age-old customs.
Greek Superstitions:
In Greece, leap years are often associated with superstitions and caution. It is believed that any actions taken during a leap year, especially major decisions like marriage or starting a business, may be fraught with misfortune. Consequently, many Greeks prefer to postpone significant endeavors until the following year, avoiding the perceived risks associated with leap years. This superstition highlights the deeply ingrained cultural beliefs surrounding auspicious timing and the fear of tempting fate.
Leap Day Babies:
For individuals born on February 29th, known as leap day babies or leaplings, their birthdays hold a special significance that transcends conventional calendar dates. In various cultures, leap day babies are said to possess unique qualities or destinies. Some believe they are endowed with good luck, while others consider them to be blessed with eternal youth. Regardless of the superstitions, leap day babies serve as a reminder of the extraordinary nature of time and the quirks of our calendar system.
The Perplexing Aztec Calendar:
Among the ancient civilizations of Mesoamerica, such as the Aztecs, leap years held particular significance within their complex calendrical systems. The Aztec calendar, known as the Xiuhpohualli, consisted of 365 days divided into 18 months, with an additional five “nameless” days at the end of the year. To reconcile the solar year with their calendar, the Aztecs periodically inserted leap days, known as Nemontemi, to ensure alignment with the agricultural and celestial cycles. These leap days were associated with rituals and ceremonies, underscoring the interconnectedness of time, culture, and cosmology.
Lunar Leap Day in China:
In traditional Chinese culture, leap years are intricately linked to the lunar calendar and the celebration of the Chinese New Year. Known as a “leap lunar month,” this phenomenon occurs approximately every three years within the Chinese calendar cycle. During a leap lunar month, an extra lunar month is added to maintain synchronization with the solar year. This adjustment ensures that traditional festivities, such as the Lunar New Year, occur at the appropriate seasonal intervals, preserving centuries-old customs and cultural heritage.
Leap day serves as a captivating intersection of timekeeping, tradition, and folklore, weaving a tapestry of myths and beliefs from diverse cultures around the world. Whether it’s the Irish tradition of women proposing, Greek superstitions, the enigmatic Aztec calendar, or the intricacies of the Chinese lunar cycle, leap day continues to captivate our imagination and inspire wonder. As we embrace the fleeting nature of this extra day, let us reflect on the rich tapestry of human ingenuity and the enduring legacy of our collective beliefs and customs.
Beauty
Jennifer Lopez’s Daring Fashion Choice: A Wetsuit-Inspired Gown Steals the Spotlight on the Red Carpet
When it comes to making a statement on the red carpet, Jennifer Lopez is no stranger to turning heads. The multi-talented star recently attended the premiere of “The Flash” to support her husband, Ben Affleck, who reprises his role as Batman. While their public display of affection grabbed attention, it was their coordinated and eye-catching outfits that truly stole the show. Lending her style expertise, J Lo stepped out in a bold and unconventional gown inspired by wetsuit designs, proving that she continues to push the boundaries of fashion.
Styled by the talented duo Rob Zangardi and Mariel Haen, her gown was a striking creation from Gucci’s resort 2023 collection, fresh off the runways of Seoul. The ensemble featured a sleek black zip-up bodice reminiscent of scuba suits, adding a unique and unexpected element to the traditional red carpet attire. Contrasting the sporty top, a flowing peach satin maxi skirt with a long train exuded elegance and femininity.
While the gown was originally presented on the runway with a fully zipped-up collar, J Lo made a daring choice to unzip hers just above the belly button. This modification transformed the look into a more revealing and sensual ensemble, showcasing the star’s confidence and willingness to embrace risks. With every step, the gown accentuated her enviable figure, commanding attention and setting a new standard for red carpet fashion.
To complete her show-stopping look, Jennifer Lopez made careful choices when it came to accessories. She opted for a pair of white leather platform pumps from Gucci, elevating her height and adding a touch of sophistication. The choice of accessories further emphasized the fusion of sporty and elegant elements in her outfit. Complementing the gown’s black bodice, she adorned herself with exquisite jewelry pieces from Daniela Villegas and Le Vian, adding a touch of luxury and sparkle. Carrying a sleek black leather clutch bag by Kurt Geiger, J Lo effortlessly showcased her ability to curate every aspect of her ensemble.
One cannot overlook the sartorial synchrony between Jennifer Lopez and her husband, Ben Affleck. Affleck, known for his impeccable red carpet style, consistently mirrors the overall vibe of J Lo’s look. For the premiere, he opted for an all-black ensemble, comprising a sleek black suit, a matching black shirt, and polished black leather dress shoes. The couple’s synchronized fashion choices not only showcase their undeniable chemistry but also demonstrate their commitment to presenting a cohesive and visually appealing appearance together.
Jennifer Lopez continues to push fashion boundaries and surprise the world with her red carpet choices. Her wetsuit-inspired gown at “The Flash” premiere exemplifies her fearless approach to style. By incorporating sporty elements into a sophisticated ensemble, she proves that fashion can be both daring and elegant. Alongside her partner Ben Affleck, the power couple’s synchronized looks create an awe-inspiring visual spectacle, solidifying their status as fashion icons. J Lo’s ability to effortlessly command attention and make fashion statements ensures that she remains an influential force in the world of celebrity style.
Fashion
Unveiling the Mystery : The Rise of ‘Quiet Luxury’ – The Viral and Ultra-Expensive Fashion Trend Followed by Billionaires
In the world of fashion, where flamboyance and opulence often take center stage, a new trend has quietly emerged, captivating the attention of celebrities, billionaires, and fashion enthusiasts alike. Known as “Quiet Luxury,” this viral and ultra-expensive fashion trend is causing waves in the industry, challenging the conventional notions of wealth display and style.
While many high-end luxury brands are known for their ostentatious and eye-catching designs, ‘Quiet Luxury’ takes a different approach. It revolves around the concept of dressing in understated, label-less clothing that exudes an aura of sophistication and exclusivity, despite its seemingly ordinary appearance. This trend has gained significant traction over the past few months, with influential figures embracing its allure.
So, what exactly is ‘Quiet Luxury’? At its core, it is a form of subtle wealth display, where the wealthiest individuals meticulously curate their attire with understated tones, simple cuts, and an absence of prominent logos. These seemingly unassuming garments, however, come with exorbitant price tags, often costing a small fortune.
One notable incident that brought ‘Quiet Luxury’ into the spotlight was Gwyneth Paltrow’s appearance in court, clad in an impeccably tailored but discreet pantsuit. This choice perfectly exemplified the essence of ‘Quiet Luxury,’ showcasing the ability to convey elegance and affluence without resorting to overt displays of wealth.
The appeal of ‘Quiet Luxury’ lies in its ability to provide billionaires with a paradoxical blend of ordinariness and exclusivity. By adorning themselves in seemingly commonplace clothing, these individuals are able to blend in with the masses while exuding an air of refinement and extravagance. The garments they choose may appear unassuming to the untrained eye, but their true worth is hidden in the finest craftsmanship, luxurious materials, and meticulous attention to detail.
One prime example of this trend can be found in the wardrobe of Facebook founder Mark Zuckerberg, often seen sporting plain white or grey t-shirts that carry a hefty price tag. Such minimalistic pieces become the epitome of ‘Quiet Luxury,’ encapsulating the allure of hidden opulence within simplicity.
While ‘Quiet Luxury’ is not an entirely novel concept, its popularity has surged in recent times. The trend offers a safe and non-risky approach to fashion, favoring monochrome palettes, classic cuts, and timeless styles that are unlikely to fade away. This makes ‘Quiet Luxury’ an attractive option for those who seek to present themselves as both presentable and affluent, while also ensuring their fashion choices remain perpetually relevant.
In an era where ostentatious displays of wealth often dominate the fashion landscape, ‘Quiet Luxury’ stands as a captivating alternative, enticing the ultra-rich with its subtle allure. By embracing this trend, billionaires and celebrities alike have found a way to project their affluence with grace and sophistication, making a powerful statement without uttering a word.
As the influence of ‘Quiet Luxury’ continues to grow, we can only speculate on how this trend will shape the fashion industry in the coming years. Perhaps it will inspire a broader shift towards understated elegance and timeless style, encouraging individuals to redefine what it truly means to be fashionably wealthy.
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