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Flop song is biggest chartbuster

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First Tamil  film Song to be premiered on MTV India; getting placed in the portals of India’s pioneer business school, Indian Institute of Management, smelling that ‘original and catchy’ pat of the shahansha of Indian cinema Amitabh Bachan with ‘love’ and obsessed by the father of ‘Midnight’s Children’, Salman Rushdi, ‘Kolaveri Di’ grips the nation.

Apart from being the trendy bathroom song, Kolaveri craze has transformed minds of giggly Pakistani politicians, Bollywood stars like Shreya Ghoshal, Neha Dhupia, Abhishek Bachan, Karan Johar and has lately turned up to be the timing anthem of Tamilian’s across globe.

‘You want a name to this Language?’ asks Dhanush, the national award winning actor who has sung this song commenting his song has broken language barriers and brought people together shining with over 26 million hits on YouTube in just 40 days.

The song was absolutely a fun theme for a sad moment in the script. It was Dhanush who came up with the whole idea of mixing Tamil and English and kept on saying Why this Kolaveri Di.  There, the team decided to make the whole song in the same manner. No brain storming was done before the song. It just happened and started falling in place on it’s on.

‘There was a conscious decision to stay away from usual  sad melodies and we all  wanted to try something different — funny, yet sad. And it clicked’, laughed Shruthi Haasan, the heroin of the movie. 

 The superstar’s nephew, the new superstar 

Super star Rajnikanth’s wife is Anirudh’s aunt. Right from his school days, he played guitar and keyboard and Rajni’s daughter Aiswarya used to give whole ears to her young brother at home. Later Dhanush also cheered him up while in teens and when Aiswarya went on to her debut film, she was sure it was Anirudh who would ring the bell uniquely.

‘It is a huge responsibility to live up to the expectations’, said Aiswarya who is now planning to shoot for the song with an energetic dance  performance by  Dhanush in a set of Marina beach .  ‘We want to keep the visuals simple, unique and attractive. I would like to choose a general theme that will appeal to the wide range of our audiences.’ Aiswarya said she wants to make sure it gets across to all sections of the audience and not just the urban youth ‘Anirudh has done  wonderfully to the music of the film that just one song got this viral and now the story and scene will enhance to do best for the song.’, she added.

 

Struck the iron hot !

Viral marketing made the soup song a stupendous success. It works well when a brand has a young target group. It is easy to capture this group that is always on the internet’

Sony music approached the director with the idea of filming the making of the song when an uplinked raw version of the song appeared to pull the crowd in three days. Though not very enthused about the idea, the team went ahead with it. In the next three days, making of Kolaveri di broke all the records and went on to be a wild fire, catching people’s attention not just in India but the world over and winning the “You Tube gold medal” for receiving the largest number of hits within a short span. The single track went beyond the team’s expectations. The movie ‘3’ starring Dhanush and Shruti Hassan comprises of 11 songs.

 

Amitab Bachan …… “just heard kolaveridi after much talk on it.. it’s so original & catchy. congrats dhanush & aiswarya… love.”

 

 Abhishek Bachchan tweeted ….. “How cool is Kolaveri di!!! slamming it LOUD! Well done Dhanush and Aishwarya. big up guys!”

 

Salman Rushdi- ….india obsessed by a slapped politician & the most ridiculously catchy song since macarena, kolaveri di

 


Shahid kapoor…… kolaveri, what a track man

 

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Netflix’s Cleopatra: A Controversial Provocation Egypt Could Do Without

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In the realm of streaming content, Netflix’s Cleopatra has recently grabbed attention, trending on most-watched charts amidst a contrived controversy over the casting of a Black actress in the iconic titular role. Produced by Jada Pinkett-Smith, this installment is the second in her ‘African Queens’ series, which has stirred debates surrounding representation and historical accuracy. However, the current state of Egypt, grappling with numerous challenges, suggests that this provocative series is the last thing the nation needs.

The portrayal of Cleopatra has always been intertwined with fascination and debate, particularly centered around her appearance rather than her race, in historical accounts. The Hollywood industry, historically dominated by white executives, had marginalized Black talent, deeming them unmarketable and unworthy of significant roles. The industry’s limited embrace of Black stories in the past was primarily driven by profit rather than genuine progressivism.

In the case of Netflix’s Queen Cleopatra, the casting of a Black performer in the lead role was destined to ignite controversy, especially among Egyptians increasingly hostile towards Afrocentrism. However, the preceding installment of the ‘African Queens’ series, Njinga, did not generate significant interest or impact, lacking the depth to stimulate intellectual discourse.

Director Tina Gharavi’s previous works, while sincere in their storytelling, did not display visionary filmmaking challenging the conventional Anglophone documentary style. Despite this, Netflix and Pinkett-Smith effectively employed marketing tactics, leveraging the race card to generate buzz around Cleopatra, ultimately leading to its elevated position in the charts.

Disappointingly, Queen Cleopatra fails to offer any fresh insights into the Egyptian icon. The four episodes follow a predictable and formulaic narrative structure, focusing on Cleopatra’s rise and fall without delving into her race. The series, featuring medium close-up interviews with academics predominantly from American and British institutions, coupled with lackluster dramatizations, fails to engage viewers or provide an aesthetically distinct perspective.

The show’s emphasis on Cleopatra’s physical beauty and sensationalized elements aligns with Netflix’s faux-liberal gender and sexual politics, which are often presented simplistically and lacking depth. While the representation of minority groups in film and TV is an important concern, solely focusing on representation can overshadow other vital aspects, such as artistry, film history, and the political use of aesthetics.

Critics and viewers fixated on the racial depiction of Cleopatra, generating substantial media coverage and overlooking the artistic value and storytelling approaches employed in the series. Amidst the heightened racial discourse, the nuances of Egypt’s complex relationship with blackness have been lost. Egypt’s struggle with economic crises, political challenges, and external influences leaves the nation feeling helpless and disheartened.

In its current state of turmoil, Egypt seeks a savior and is grappling with collective defeat, making the Netflix provocation an unwelcome addition. The nation, deprived of agency and self-determination, holds onto its historical heritage, which has been plundered by the West for centuries. In such circumstances, a reframing of their own history, even in the form of a fictional series, elicits a strong reaction from a nation grappling with numerous challenges.

Ultimately, while the casting controversy surrounding Netflix’s Cleopatra has sparked discussions on representation and historical accuracy, Egypt’s broken state and desperate need for stability and self-determination make this provocative series an unnecessary and untimely distraction.

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Unleashing the Power: Scorpio Lunar Eclipse on May 5th Signals Major Transformation Ahead

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The cosmos are gearing up for a powerful event: the May 5th lunar eclipse in Scorpio. This celestial spectacle promises to be a transformative experience that will shake us to the core. As the full moon aligns with the sun and the Earth casts its shadow, Scorpio’s dark and intense energy will be unleashed, inviting us to confront our deepest fears and desires.

 

Scorpio, known for its enigmatic nature and passionate intensity, is the zodiac’s most enigmatic and mysterious sign. It’s associated with death, rebirth, and transformation, making this lunar eclipse an auspicious time for letting go of old patterns and embracing a new, more authentic way of being. The Scorpio energy is all about digging deep into the shadows, exploring our subconscious minds, and facing the truth no matter how uncomfortable it may be.

During this lunar eclipse, we can expect intense emotions to surface, bringing to light buried feelings and hidden desires. Scorpio’s energy is not one to shy away from the taboo or the uncomfortable, and neither should we. It’s time to confront the parts of ourselves that we’ve been keeping hidden, and to embrace our true selves.

 

As we navigate this intense energy, it’s important to remember to practice self-care and self-love. Scorpio’s energy can be overwhelming, so be sure to take breaks and ground yourself when needed. The lunar eclipse is an opportunity for growth and transformation, but it’s up to us to take the necessary steps to harness this energy and make the most of this powerful celestial event.

 

In conclusion, the May 5th lunar eclipse in Scorpio is a powerful and transformative event that promises to shake us to our core. It’s an opportunity to face our fears, embrace our desires, and transform ourselves from the inside out. So, get ready to unleash your inner Scorpio and embrace the intensity of this celestial event.

 

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8 Best Podcasts of 2020

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To the people who doesn’t know what a podcast is- it’s pretty much like a radio show and is released in a streamable or downloadable format through various sites. You can access to millions of podcasts in many genres from anywhere you have internet access.

Here’s a list of podcasts for you to listen:

The Musafir Stories – India Travel Podcast

The Musafir Stories is a wonderful online podcast that talks about iconic and, in fact, all sorts of travel destinations. The podcast series is hosted by Saif Omar and Faiza Khan who talk to fellow travellers about their various adventures across India.
Available on iTunes, Google podcasts, JioSaavn, and Spotify.

https://themusafirstories.com/

Second Life


This online podcast is hosted by Hillary Kerr from the well-known fashion publication Who What Where and it chronicles the career changes of its many guests. It spotlights successful women who’ve made major career changes.

You can listen to her episodes on Apple podcast, Spotify, and Podbean.

https://www.secondlifepod.com/

In The Dark


In The Dark’s content is about uncovering the world’s most iconic crime cases. In short, it’s an investigative journalism podcast, hosted and narrated by Madeleine Baran.

You can listen to it on Apple Podcast, Stitcher, and Podbean.

https://www.stitcher.com/podcast/american-public-media/in-the-dark-apm

The Passion People Podcast


The Passion People Podcast is a series of conversations about following a passion and how to manifest it. There are several conversations with experts, entrepreneurs, and icons that inspire the listeners, and the show is hosted by Naga Subramanya.

You can find the podcast on Stitcher, Apple Podcast, and JioSaavn.

https://www.stitcher.com/podcast/naga-subramanya-b-b/the-passion-people-podcast

GayBCD


GayBCD is an online podcast that seeks to understand what it means to be queer in today’s time. It’s hosted by Sunetro Lahiri and Farhad Karkaria and is created by IVM Podcasts. You can expect to find funny and comforting discussions about coming out and how a sense of humour, wisdom, and parlance play such an important role in understanding yourself better as a person.

This podcast series is easily available on YouTube, Stitcher, JioSaavn, and Apple Podcast.

https://www.stitcher.com/podcast/indus-vox/gaybcd

Harry Potter at Home


Harry Potter At Home is a new series by the Wizarding World that has famous names from entertainment, music, and sports reading chapters from Harry Potter And The Philosopher’s Stone, and the magic is still alive. They currently have the first two chapters out – the first by Daniel Radcliffe and the second by Noma Dumezweni.

You can listen to the series on Spotify and a video version is available on Wizarding World.

https://open.spotify.com/show/2JUljwaD9fNSeq8Vy3UAUp

Maed in India


Maed in India prides itself on being India’s first indie music podcast and features conversations with, well, independent musicians from India and abroad. From unreleased music to unknown music stories, they have it all. It’s great for discovering new music, too.

You can listen to this podcast on iTunes, Spotify, JioSaavn, Podbean, Google Podcasts, and Stitcher.

https://maedinindia.fanlink.to/podcast

The Corner Flag


Indian fans of the European and Worldwide football can rejoice in this chat show about sports with comedian Amogh Ranadive. If you like hearing commentary on the latest Premiere league (or other) antics with an Indian twist this might just be the Indian chat show for you.

You can listen to this podcast on Spotify

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