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Devon Music, cooking up a storm with digital music

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For music that matters

Text: Devika V Menon   Photos: Various Sources

What is your take on the Digital music revolution?

The digital music took over the world by storm since 2002 when Napster was introduced and since then there has been major startup companies who are now giants in the digital music industry like Beatport, Spotify, iTunes etc. A Music CD used to cost min Rs.299 – Rs.499 for a Pop album back in those days of late 90’s. But then here you can now buy an album for Rs.150 from iTunes or other digital stores which makes it a doorway for a lot of Artists to showcase their creativity to the world with one click from your PC or phone no matter from which third world country you belong but your creativity won’t go unnoticed.

You’ve partnered with a lot of online portals to distribute music. Is it because you believe the internet will have a wider reach as compared to regular music distribution?

Firstly, DEVON Records was launched for underground Indian artists & music producers. There are tons of these talented artists who get rejected from international record labels due to various reasons which can’t be explained in one single list. Observing these usual rejections & premium selection by Intl Labels, we decided to work on launching a record label which is more easier to access by Artists where their talents could be showcased to much wider audience than just their own social media blogs. Now it’s “Go Mobile” trend where you can sell or buy a property through your phone, so using that as an advantage this really works wonders if you know how to reach the right age of music audience. The combination of Internet & Phones are now the prime focus even for Billion dollar companies, we just are a part of it.

What made you decide to focus on EDM alone?

We already have these wonderful Indian music companies who solely focus of singers, bands & solo musicians but DJ’s were kept off due to a lot of financial involvement for releasing an album or a track. DEVON Records does not charge a single fees for releasing an Artist music to a worldwide platform , we just make sure the quality of submissions assessed sound above average. Our prime focus is on Originals produced by these super-talented DJ’s/Producers who share it free with their friends, so it’s better to get a good recognition on a large scale platform by releasing their work through us.

If you were to name three favourite tracks that you’ve discovered, what would they be?

DEV & Bonzax – Distant Lights

Official music video:


Demokracy – Perseus

fwd life demokracy perseus


Prithvi Sai – Vibe

fwd life Prithvi Sai - Vibe

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Introducing Hanumankind, Kerala’s Boundary-Breaking Rapper

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Have you ever envisioned a rapper from Kerala taking off similar pranks for a viral music video on the internet? That’s exactly what HanuMankind’s “Big Dawgs” has accomplished, racking up over 17 million views on YouTube and holding the 43rd position in the worldwide top music video chart right now. 

“Pushing culture baby, got that product you can’t measure,” is the official slogan of the “Big Dawgs.” Rapper HanuMankind, who was born in Kerala, wrote, sang, and performed the song that launched desi hip-hop on a worldwide scale. This newest Instagram success is causing social media influencers, music reviewers, and fans worldwide to go crazy.

The newest mega song, “Big Dawg” featuring Kalmi, is causing quite a stir among hip-hop fans worldwide. Texas is where Sooraj Cherukat, better known by his stage as HanuMankind, spent his formative years. He created the ideal combination of desi and global components in the ‘Big Dawg’ music video by incorporating sounds with a Texas flavour.

‘Big Dawg’ is a raw video with a South American flavour, shot in Ponnani, Kerala, a coastal district. It has a desi swagger and an explosive punk vibe that is hard-hitting due to its South Indian location. It is Instagram-worthy thanks to its intense drumbeats, gritty graphics, heart-pounding moments, and deft editing.

With songs like “Rush Hour,” “Genghis,” and “Go To Sleep,” HanuMankind is becoming one of the most prominent names in popular hip-hop. ‘Big Dawgs’ has now catapulted him to an unparalleled level as an industry innovator.

 

Bijoy Shetty is the director of “Big Dawgs,” and Kalmi of Brown Crew Productions is supporting the film. The main rider, Sulthan Sheikh, Moor Saleem, Muhammad Shadab Ansari, and Kashish Sheikh all perform the tricks.

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Ashwin Bhaskar I Making Waves In The K-pop Universe

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The limelight is nothing new to the 27 year old Singer-Songwriter Malappuram native, Ashwin Bhaskar who went crazy viral last year for his insane dialogue remix – Perfect Ok. He is back and is making waves in the world acclaimed K-pop music universe as well.

Ashwin has released a cover collaboration of the Korean hit single Tattoo with the original singer herself – AleXa and is racking up raging views. The music video currently Trending #24 on YouTube Music is a huge shoutout to all the K-pop die hard fans right here in Kerala and we couldn’t be prouder!

Watch it here:

Checkout his music on Spotify and his latest single Story In A Nutshell.

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Music

The Upcoming and Released Album Calendar

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It’s nearly impossible to keep up of everything that’s coming out each year, with more music being released every year. The options are seemingly unlimited, ranging from pop to hip-hop to alternative to K-pop to country, not to mention vinyl, re-releases, and collectible editions.

Check out these upcoming and released Albums-

Sept 3-

Drake, Certified Lover boy

Sept 10-

Diana Rose, Thank You

September 17-

Daughtery, Dearly Beloved

September 24-

Diddy, Off the grid Vol 1

October 1 –

Lady Gaga and Tony Bennet, Love for sale

October 8-

Lala Lala, I Want the Door to Open

 

Words by: Malavika Venugopalan

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