Music

Devon Music, cooking up a storm with digital music

Published

7 years ago

July 17, 2017

FWDmedia

For music that matters

Text: Devika V Menon Photos: Various Sources

What is your take on the Digital music revolution?

The digital music took over the world by storm since 2002 when Napster was introduced and since then there has been major startup companies who are now giants in the digital music industry like Beatport, Spotify, iTunes etc. A Music CD used to cost min Rs.299 – Rs.499 for a Pop album back in those days of late 90’s. But then here you can now buy an album for Rs.150 from iTunes or other digital stores which makes it a doorway for a lot of Artists to showcase their creativity to the world with one click from your PC or phone no matter from which third world country you belong but your creativity won’t go unnoticed.

You’ve partnered with a lot of online portals to distribute music. Is it because you believe the internet will have a wider reach as compared to regular music distribution?

Firstly, DEVON Records was launched for underground Indian artists & music producers. There are tons of these talented artists who get rejected from international record labels due to various reasons which can’t be explained in one single list. Observing these usual rejections & premium selection by Intl Labels, we decided to work on launching a record label which is more easier to access by Artists where their talents could be showcased to much wider audience than just their own social media blogs. Now it’s “Go Mobile” trend where you can sell or buy a property through your phone, so using that as an advantage this really works wonders if you know how to reach the right age of music audience. The combination of Internet & Phones are now the prime focus even for Billion dollar companies, we just are a part of it.

What made you decide to focus on EDM alone?

We already have these wonderful Indian music companies who solely focus of singers, bands & solo musicians but DJ’s were kept off due to a lot of financial involvement for releasing an album or a track. DEVON Records does not charge a single fees for releasing an Artist music to a worldwide platform , we just make sure the quality of submissions assessed sound above average. Our prime focus is on Originals produced by these super-talented DJ’s/Producers who share it free with their friends, so it’s better to get a good recognition on a large scale platform by releasing their work through us.

If you were to name three favourite tracks that you’ve discovered, what would they be?

DEV & Bonzax – Distant Lights

Official music video:

Demokracy – Perseus

fwd life demokracy perseus

Prithvi Sai – Vibe

fwd life Prithvi Sai - Vibe

Related Topics:Devon Records FWD This Indie Record Label

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