Music

In conversation with Wind Horse Records, India’s First House Music Label

Published

7 years ago

July 20, 2017

FWDmedia

In being content with what they’ve achieved, but still aiming for more

Words: Devika V Menon Images: Various sources

Where did it all start?

I studied Music Business at New York University and it was over there that I decided I would start a record label. There were 2 main reasons why I had to start Wind Horse as opposed to just make my own tracks and give it to other labels. One reason was that India did not have a platform to showcase House Music Productions and I felt as I am Indian I should have a home grown localised option which represents music that’s being made from a certain geographical area. In addition given the rich musical heritage India has, I felt that there was no mixing of house music and ethnic Indian and eastern sounds so Wind Horse seemed like it could become a vault of musical gems from a very special culture. Today we are known for being edgy and experimental and people like the fact that we don’t follow any trends but rather create our own musical landscape that is unique and original.

fwd life Wind Horse Records (4)

How does it feel to know that you are India’s first House Music Record Label?

It’s an honour and we take pride in knowing that collectively we are all pioneers in our own right. India was always a powerful country. We were always leaders. It’s just that we had a rough patch a few hundred years ago because of colonisation, but now the youth are poised to become
Leaders on a world stage and we are part of this movement from a cultural point of view. Exciting times ahead!!!

fwd life Wind Horse Records (3)

How has it been for you, since 2009?

Initially we did not think that we would get this kind of support but a lot of people supported us outside India and a lot of well known DJs played our music. It took some time for people In India to understand what we were doing as some people in India shy away from their own culture and tend to follow the west blindly. But here we were having the west follow some of our ideology. Now things are different in India. People have learnt how to live with artistic differences and accept all forms of music as there is room for everyone to coexist and grow together. We still have a lot more work to do in spreading even more awareness, but we are happy with what we have achieved.

fwd life Wind Horse Records (2)

If you were to name three favorite tracks that you’ve discovered, what would they be?

Stalvart John – A Dream That I Can’t Remember (Original Mix)
Yungchen Lhamo – Middle is nowhere (Hamza Remix) &
5Volts – Opencluster (Original Mix)

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Published

4 months ago

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Reshma Vivekanandan

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Entertainment

Ashwin Bhaskar I Making Waves In The K-pop Universe

Published

3 years ago

February 9, 2022

Jeslin Sebastian

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Ashwin has released a cover collaboration of the Korean hit single Tattoo with the original singer herself – AleXa and is racking up raging views. The music video currently Trending #24 on YouTube Music is a huge shoutout to all the K-pop die hard fans right here in Kerala and we couldn’t be prouder!

Watch it here:

Checkout his music on Spotify and his latest single Story In A Nutshell.

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