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The Emerging Record Labels In India

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fwd life The Emerging Record Labels In India1

Making sure that good, homegrown music is heard!

Text: Devika V Menon   Photos: Various Sources

Artists are aplenty when it comes to talent, especially music. Music is therapy, and it moves and connects people. For someone who can’t differentiate a guitar from a bass, I believe anyone who can do so is talented. There’s so much more to music than what meets the eye.

Founded in 1887, almost 130 years ago, was the first and oldest record label, known as the Columbia Phonograph Company, which is now known as Columbia Records. For the uninitiated, a record label is like a publishing company, where there is never ending search for musicians and good talent that they think the world needs to hear. In the international music scene, there are only three major labels since 2012, Universal Music Group, Sony Music, and Warner Music Group.

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In India, every movie is a musical. They’re jam-packed with song sequences. Record labels sign up movies and then release the songs from that particular movie as an album. Major labels like T-Series and Saregama still do the same, but the music scenes in India have come a long way since. There are more artists coming up with soulful music that is not part of the film industry. There are bands that have become so popular that labels have requested for their songs to be a part of movies.

There’s more to music than just what’s in the movies. There are many more genres than our usual love songs and songs of heartbreak. EDM, House Music, Reggae, Jazz, and many more, are genres of music that are quite well known around the globe. Whatever music we are familiar with, are all artists signed up by record labels. Having said that, there has been a surge in music makers in India. Be it bands, singers or musicians, they all want their work to be recognised. This need gave rise to record labels in India.

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Several labels have come and gone through the years, but these are the ones that we think will stick around for a long, long time!

Pagal Haina is a Delhi-based label by Dhruv Singh. They don’t have any particular genre, but if Dhruv believes in them, they are taken onboard.

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Azadi Records, founded by Mo Joshi and Uday Kapur. They choose music that has a socially relevant cause.

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Qilla records, in Delhi, by Madhav Shorey and Gaurav Malekar has been quite focused on Underground Dance Music.

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Lowlit Records is a genre-less music label that is uncompromised and forward thinking. Lowlit records is run by Vishnu PS and Nikhil Kaul.

Makthub Music Records has a penchant for high-quality dance floor tunes, nurtured by Techno veteran Arjun Vagale.

High Chai Records’ contribution to the electronic music scene in India has been as great as their urge to finding the best and latest of dub, dubstep drum and bass sounds from the region.

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Dualism, by Sahej Bakshi and Tej Brar, has an objective to help Indian Music fans discover their next favourite artist.

Kadak Apple Records believe that all good music sounds Kadak, Started by Tejas Menon and Krish Makhija, they describe themselves as a Not-for-profit organisation.

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Devon Records is one of India’s premium EDM based music label, based out of Mumbai. This label is dedicated in promoting genres of music like House and Dubstep.

Wind House Records was the first House Music label in India. Also from Delhi, Hamza has made a mark for himself and for House Music in India.

ennui.BOMB’s brains, Rishu Singh, has been bombing musical boredom since 2004! They function as a Record Label, Artist Managers, Booking Agents, Concert Organizers & Consultants.

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Consolidate, launched by Rahul Giri, was once a music collective and a blog, but now it is also a Record Label.

Most of these record labels above have been kind by giving us some amazing music to listen to. Have anymore to add to the list? Let us know in the comment section below.

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Music

Introducing Hanumankind, Kerala’s Boundary-Breaking Rapper

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Have you ever envisioned a rapper from Kerala taking off similar pranks for a viral music video on the internet? That’s exactly what HanuMankind’s “Big Dawgs” has accomplished, racking up over 17 million views on YouTube and holding the 43rd position in the worldwide top music video chart right now. 

“Pushing culture baby, got that product you can’t measure,” is the official slogan of the “Big Dawgs.” Rapper HanuMankind, who was born in Kerala, wrote, sang, and performed the song that launched desi hip-hop on a worldwide scale. This newest Instagram success is causing social media influencers, music reviewers, and fans worldwide to go crazy.

The newest mega song, “Big Dawg” featuring Kalmi, is causing quite a stir among hip-hop fans worldwide. Texas is where Sooraj Cherukat, better known by his stage as HanuMankind, spent his formative years. He created the ideal combination of desi and global components in the ‘Big Dawg’ music video by incorporating sounds with a Texas flavour.

‘Big Dawg’ is a raw video with a South American flavour, shot in Ponnani, Kerala, a coastal district. It has a desi swagger and an explosive punk vibe that is hard-hitting due to its South Indian location. It is Instagram-worthy thanks to its intense drumbeats, gritty graphics, heart-pounding moments, and deft editing.

With songs like “Rush Hour,” “Genghis,” and “Go To Sleep,” HanuMankind is becoming one of the most prominent names in popular hip-hop. ‘Big Dawgs’ has now catapulted him to an unparalleled level as an industry innovator.

 

Bijoy Shetty is the director of “Big Dawgs,” and Kalmi of Brown Crew Productions is supporting the film. The main rider, Sulthan Sheikh, Moor Saleem, Muhammad Shadab Ansari, and Kashish Sheikh all perform the tricks.

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Ashwin Bhaskar I Making Waves In The K-pop Universe

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The limelight is nothing new to the 27 year old Singer-Songwriter Malappuram native, Ashwin Bhaskar who went crazy viral last year for his insane dialogue remix – Perfect Ok. He is back and is making waves in the world acclaimed K-pop music universe as well.

Ashwin has released a cover collaboration of the Korean hit single Tattoo with the original singer herself – AleXa and is racking up raging views. The music video currently Trending #24 on YouTube Music is a huge shoutout to all the K-pop die hard fans right here in Kerala and we couldn’t be prouder!

Watch it here:

Checkout his music on Spotify and his latest single Story In A Nutshell.

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Music

The Upcoming and Released Album Calendar

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It’s nearly impossible to keep up of everything that’s coming out each year, with more music being released every year. The options are seemingly unlimited, ranging from pop to hip-hop to alternative to K-pop to country, not to mention vinyl, re-releases, and collectible editions.

Check out these upcoming and released Albums-

Sept 3-

Drake, Certified Lover boy

Sept 10-

Diana Rose, Thank You

September 17-

Daughtery, Dearly Beloved

September 24-

Diddy, Off the grid Vol 1

October 1 –

Lady Gaga and Tony Bennet, Love for sale

October 8-

Lala Lala, I Want the Door to Open

 

Words by: Malavika Venugopalan

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