Spotlight

The Drive to Success

It’s never easy to carry on the tradition of successful business practice that spreads over a variety of industry. FWD talks to Sabu Johny owner of EVM Motors to find out more

Published

12 years ago

May 6, 2013

FWDmedia

Sabu Johny Owner EVM Motors talks about the myths and transformation of the Indian automobile industry and how retaining a team help in overall business growth. Fwd Life team meets him at the expansion EVM motors showroom in Kochi. The presence of a yellow Porsche was certainly a conversation starter. He readily admits that he prefers Suvs for the frequent long distance drives the family undertakes and adds with a smile “My wife is the better driver, she has not even had a accident with any of our cars”.

The Indian Market

Well its certainly different from the which the new segments of cars and being produced. The Indian buyer in general has the notion of mileage and a service center in the neighborhood. One of the reason why cars ( SUVs) of many brands which are known for their sale in the more economical segments is because of the lack of proper servicing network. The non Indian cars are competing with a service network Maruti has built over 28 years. The bigger car owners can afford to go beyond their locality to repair and service the car.

Myth Busters

Automatics are a kind of cars that should have ideally sold well in the Indian market yet there are many reasons why they haven’t. One major factor of course is that they are mostly available only in one fuel options. Even manual shift cars are finding sales difficult only with one version. The other factor is the myth that automatics have lesser mileage than manuals. While it was true for a period of time, technology has changes a lot. There are even cars in the Volkswagen family that gives better mileage for automatics, that manuals.

The Drive to Succeed

Automobile industry is all about after sales service. Very often we see the goodwill and loyalty build over the years getting destroyed, rather suffering a backlash due to poor follow-ups and services. In order to maintain the high standards the employees have to be properly motivated. Since the market is very competitive, salaries are always on par, good infrastructure that would help them to deliver their targets and retention of key personnel are all very important. Having a group of people who has been working with you a long time helps the growth of the company as, their personal growth is intertwined with the companies’ growth. Personally I have been lucky enough to retain all my key people from the last 11 years. They are totally aware of the service philosophy and involved in the growth of the company. If I was asked to sum up the secret of success then I would say the people who work with me, they can be trusted to carry out any tasked assigned to them.

Brand Loyalty

Brand loyalty has evolved in multiple ways in Kerala. People have started changing their cars at least once in four years and have also started exploring different makes of cars. But then the brand loyalty for German cars has been amazing. Many customers have come back and brought the same model even after the particular make has been a total write after accidents.

Work Life Balance

I am doubly blessed because not only my family but also my wife’s family is into similar areas of business, therefore the pressure and demands of the work is more or less familiar to all of them. The larger family always makes it a point to have an annual trip to an international destination. Other than this there are many dealer conferences and meeting that provides a much needed break from work. Singapore is a personal favorite destination.

Spotlight

Motherhood in Vogue :Deepika Padukone’s Stunning Maternity Photoshoot

Published

4 months ago

September 3, 2024

Reshma Vivekanandan

Deepika Padukone and Ranveer Singh are eagerly awaiting the arrival of their first child, due later this month. In anticipation of this joyous milestone, the couple recently shared a series of heartwarming photos from their pregnancy photoshoot. The pictures beautifully capture mom-to-be Deepika flaunting her baby bump, while others showcase the couple sharing joyful moments, their smiles wide and laughter contagious.

In the photos, Deepika stuns in various outfits. She rocks mom jeans paired with a lacy bra and cardigan in the first few shots, exuding casual elegance. In another set, she channels her inner boss lady in a sleek black pantsuit. A third look features Deepika in a see-through maxi dress, where she is captured twirling and lost in thought. For her final look, she dons a black, see-through bodycon dress, posing alongside her husband Ranveer in a series of intimate and stylish shots. The couple captioned their post with a few simple emojis, but that was enough to ignite a flurry of reactions from fans.

Deepika and Ranveer first announced their pregnancy on February 29, just before attending Anant Ambani and Radhika Merchant’s pre-wedding bash in Jamnagar. Their announcement featured a postcard with the word “September” and adorable drawings of baby accessories. Following the news, Deepika faced criticism and accusations of faking her baby bump. However, with this stunning photoshoot, she has gracefully silenced her detractors, proving once again that she is in full command of her narrative.

Spotlight

Starlit Weddings : Punya Elizabeth

Published

5 months ago

July 25, 2024

Reshma Vivekanandan

Malayalam actress Punya Elizabeth just got married to Toby Koippallil, and she celebrated the happy news on her social media accounts. The film industry greeted her announcement with an abundance of well wishes and congrats.

Punya Elizabeth entered the movie industry in 2018 and made her screen debut in the movie “Tobama.” With a standout performance in “Gauthamante Radham,” in which she costarred with Neeraj Madhav, she carried on her success.

Punya starred in two major roles and had a supporting role in the popular film “Leo,” which was directed by Lokesh Kanagaraj and starred Vijay in the lead role.

Let’s talk more about her wedding specifics.

Engagement

Punya’s engagement outfit by Ethereal, featured a green velvet blouse paired with an intricately detailed antique sequins lehenga

Bride’s Outfit : Ethereal

Jewellery : Sangeetha Jewellery

Makeup : Makeover by Fathima Ajmal

Wedding Planners : The Cheeseboard Caterers Pvt Ltd, Swas Wedding planners

Nails : Nails by Rakhi

Photography : Abhijith SK

Pre Wedding Functions

Punya is dressed in a Thunnal “Call me Violet” lehenga. The lehenga was woven with exquisite brocade and detailed embroidery.

Bride’s Outfit : Thunnal

Makeup : Makeover by Fathima Ajmal

Photography : Magic Motion Media

Wedding

Punya looks stunning in a gown from D’Aisle Bridals. The entire ensemble was elegant yet subtle.

Bride’s Outfit : D’Aisle Bridals by Twinkle Tom

Jewellery : Desire Diamond Jewellery

Makeup : Makeover by Fathima Ajmal

Wedding Planners : Swas Wedding planners

Photography : Magic Motion Media

Spotlight

Ahaana Krishna’s Dreamy Bridal Look

Published

9 months ago

March 16, 2024

Reshma Vivekanandan

Without a question, Ahaana Krishna is the queen of aesthetics. She has returned with yet another stunning and captivating bridal portrait. The image was uploaded the day before on her Instagram and was immediately loved by the public. Let’s look into the details of this stunning photo shoot.

Ahaana wore a stunning saree from Indra Designs’ “Enchanting collections” to complete the enchanted appearance. The saree was exquisitely woven in opulent English garden designs, including three-dimensional embellishments created by House of Indra artisans. The saree was draped perfectly by saree stylist Daira.

Devi Sreenath, the creative director of Indra Designs, styled the entire ensemble. The exquisite bouquet by Droplet Bouquets complimented the entire bridal ensemble.

Ahaana opted for a classic appearance with her accessories. DC Jewellers provided the exquisitely crafted gems. Various pearls and gemstones set in intricate designs make up the ornaments. It complements the outfit’s hues beautifully.