Spotlight

The Drive to Success

It’s never easy to carry on the tradition of successful business practice that spreads over a variety of industry. FWD talks to Sabu Johny owner of EVM Motors to find out more

Published

11 years ago

May 6, 2013

FWDmedia

Sabu Johny Owner EVM Motors talks about the myths and transformation of the Indian automobile industry and how retaining a team help in overall business growth. Fwd Life team meets him at the expansion EVM motors showroom in Kochi. The presence of a yellow Porsche was certainly a conversation starter. He readily admits that he prefers Suvs for the frequent long distance drives the family undertakes and adds with a smile “My wife is the better driver, she has not even had a accident with any of our cars”.

The Indian Market

Well its certainly different from the which the new segments of cars and being produced. The Indian buyer in general has the notion of mileage and a service center in the neighborhood. One of the reason why cars ( SUVs) of many brands which are known for their sale in the more economical segments is because of the lack of proper servicing network. The non Indian cars are competing with a service network Maruti has built over 28 years. The bigger car owners can afford to go beyond their locality to repair and service the car.

Myth Busters

Automatics are a kind of cars that should have ideally sold well in the Indian market yet there are many reasons why they haven’t. One major factor of course is that they are mostly available only in one fuel options. Even manual shift cars are finding sales difficult only with one version. The other factor is the myth that automatics have lesser mileage than manuals. While it was true for a period of time, technology has changes a lot. There are even cars in the Volkswagen family that gives better mileage for automatics, that manuals.

The Drive to Succeed

Automobile industry is all about after sales service. Very often we see the goodwill and loyalty build over the years getting destroyed, rather suffering a backlash due to poor follow-ups and services. In order to maintain the high standards the employees have to be properly motivated. Since the market is very competitive, salaries are always on par, good infrastructure that would help them to deliver their targets and retention of key personnel are all very important. Having a group of people who has been working with you a long time helps the growth of the company as, their personal growth is intertwined with the companies’ growth. Personally I have been lucky enough to retain all my key people from the last 11 years. They are totally aware of the service philosophy and involved in the growth of the company. If I was asked to sum up the secret of success then I would say the people who work with me, they can be trusted to carry out any tasked assigned to them.

Brand Loyalty

Brand loyalty has evolved in multiple ways in Kerala. People have started changing their cars at least once in four years and have also started exploring different makes of cars. But then the brand loyalty for German cars has been amazing. Many customers have come back and brought the same model even after the particular make has been a total write after accidents.

Work Life Balance

I am doubly blessed because not only my family but also my wife’s family is into similar areas of business, therefore the pressure and demands of the work is more or less familiar to all of them. The larger family always makes it a point to have an annual trip to an international destination. Other than this there are many dealer conferences and meeting that provides a much needed break from work. Singapore is a personal favorite destination.

Spotlight

Ahaana Krishna’s Dreamy Bridal Look

Published

2 months ago

March 16, 2024

Reshma Vivekanandan

Without a question, Ahaana Krishna is the queen of aesthetics. She has returned with yet another stunning and captivating bridal portrait. The image was uploaded the day before on her Instagram and was immediately loved by the public. Let’s look into the details of this stunning photo shoot.

Ahaana wore a stunning saree from Indra Designs’ “Enchanting collections” to complete the enchanted appearance. The saree was exquisitely woven in opulent English garden designs, including three-dimensional embellishments created by House of Indra artisans. The saree was draped perfectly by saree stylist Daira.

Devi Sreenath, the creative director of Indra Designs, styled the entire ensemble. The exquisite bouquet by Droplet Bouquets complimented the entire bridal ensemble.

Ahaana opted for a classic appearance with her accessories. DC Jewellers provided the exquisitely crafted gems. Various pearls and gemstones set in intricate designs make up the ornaments. It complements the outfit’s hues beautifully.

Amrin Khan, her makeup artist, opted for a delicate and dreamy appearance, keeping the makeup simple. The photographs were taken by Twelvef Moments

Cover Story

Weekly Style Updates

Published

2 months ago

March 3, 2024

Reshma Vivekanandan

We love the style that speaks volume. FWD is back, and this time it has an incredible list of our favourite influencers and celebrities who looked amazing. Our weekly style update focuses on creating a personal style journey that changes with you, not merely on following trends.

APARNA THOMAS

Aparna Thomas looks stylish and contemporary in her House of Vandy black and white ensemble.

AMITHA JOBIN

Influencer Amitha looked radiant and majestic in Design Me Cochin’s golden lehenga

ARATHI PODI

Arathi’s designs always incorporate her personality into her clothes. Her blue velvet gown is stunning, and the jewellery completes the whole ensemble.

AHAANA KRISHNA

Ahaana Krishna’s vacation ensemble is as vibrant as summer, proving that style is really about expressing oneself. In Singapore, looking stylish in her orange minidress

MAMITHA BAIJU

Jobina Vincent dressed Mamitha Baiju in an embroidery organza jacket, crushed satin fabric by T and M Signature, and a pearl-encrusted crop top

Art

The Microscopic Handbag Phenomenon: MSCHF’s Bold and Tiny Louis Vuitton Creation

Published

11 months ago

June 16, 2023

Keerthi Thilakan

In the realm of fashion, innovation knows no bounds, and the boundary-pushing collective known as MSCHF constantly proves this point. Their latest creation, a microscopic handbag inspired by Louis Vuitton, has taken the industry by storm, captivating fashion enthusiasts around the globe. Breaking free from traditional size constraints and redefining functionality, this miniature accessory has ignited curiosity and sparked a sensation. Join us as we delve into the extraordinary world of MSCHF’s microscopic handbag, exploring its origins, unique features, and the remarkable buzz it has generated.

MSCHF, renowned for their unconventional and thought-provoking projects, partnered with luxury fashion house Louis Vuitton to unleash a game-changing collaboration. Together, they birthed a surprising twist on the classic handbag, pushing the boundaries of scale to an entirely new level. The microscopic handbag challenges the norm and introduces an audacious new concept.

Measuring a mere 1.5 inches in height, the microscopic handbag is a masterpiece of miniaturization. This whimsical accessory captures the essence of a traditional Louis Vuitton purse, complete with the iconic monogram pattern and signature leather trim. Despite its minuscule size, it exudes luxury and craftsmanship, embodying the brand’s prestige and aesthetic.

The MSCHF microscopic handbag represents a captivating fusion of fashion and art. It blurs the lines between these creative realms and prompts us to question our perception of material possessions. Through this micro-sized wonder, MSCHF challenges our understanding of fashion’s role in society and invites us to contemplate the value we attach to material goods.

Since its introduction, the microscopic handbag has caused a viral sensation across social media platforms. Its diminutive size and unexpected collaboration have captivated fashion enthusiasts and sparked intriguing discussions. This extraordinary creation serves as a catalyst for conversations about fashion trends, the power of satire in design, and the evolving landscape of the industry. Once again, MSCHF has successfully captured the attention of the fashion world, pushing boundaries and reshaping our perception of what is considered fashionable.

MSCHF has cemented its legacy as a disruptive force in the fashion and art realms. Their innovative and thought-provoking projects consistently challenge norms and captivate audiences. With the microscopic handbag, they have once again showcased their ability to generate intrigue, spark conversations, and inspire wonder within the industry.

In conclusion, the MSCHF microscopic handbag stands as a testament to bold creativity and audacity in the world of fashion. Its tiny size and unexpected collaboration with Louis Vuitton have shattered conventional handbag design and ignited curiosity on a global scale. This extraordinary creation not only exemplifies the artistry and innovation of MSCHF but also invites us to reflect on the ever-evolving nature of fashion and its profound impact on our collective imagination. As we eagerly anticipate MSCHF’s next groundbreaking venture, one thing is certain: they will continue to redefine the boundaries of what is possible in the world of fashion.