Fashion
The art of designing DREAMS
We are so blaze to the word ‘designer labels’ and ‘designer lines’, seldom do we stop to think what designing clothes is all about. For me all that is there is a Prêt and Haute couture. When designers, individuals try and create their own, and when they do they do so with a certain aesthetic which appeals to them. Their aesthetics mirror the designers thoughts; so each designer’ clothes are different because they all bear each’ signature, no I don’t mean the brand label. And more often than not you would find that people relate to the aesthetics of the designer more than anything else. Like Ralf Lauren famously said, “I don’t design clothes, I design dreams”.
It doesn’t require a sociologist to figure out that clothes make a person. We all feel great when we are in great clothes. Whenever someone wishes to be unique and or distinguished, one would not court with the run of the mill wardrobe. This means that the ‘Globus’ and ‘Shoppers Stop’ of the world are out of the reckoning. Where would you shop for that unique suit or unique dress that speaks out on who you are as an individual?
Designer wear, designer labels are your answer. Of course you have to be somebody in life before you can justify expense of designer labels, else it is just a fad like everything else. Now considering you are the part, the question remains how do you look the part?
Designer labels offer aesthetics that the designer and customer share, above all else, quality that lasts and yes a true designer label offers the ultimate in luxury of it all, they are unique. Just like you, your suit would be one of a kind and the only copy in the world. Of course like the old adage goes ‘you get what you pay for’, but you also ‘pay what you get for, quintessentially you pay a premium for having the unique piece. Quality, designer clothes do not compromise on quality, you would find them slightly more worked on, and slightly more embellished and having an intricate style statement. No one outside the industry actually checks it but there is a parameter of quality, stitches per inch and designer wear would be of very high density of stitches per inch.
Like I Said every designer has his own signature and for Viia our signature is that we work on very clean lines; the garments are well cut and well finished and our mantra is that we pay a lot of attention to detail. We try to achieve this from every viia garment that is created, to provide better value to the customer. Our designs simple: embroidery subtle: and finished article immaculate. Like with all things fine, the subtle nuances are the ones most appreciated.
Fashion industry in India has changed extensively in the last decade or so and Indian Fashion now is accepted and taken seriously world-over. There have been Indian Designers who has been invited to showcase their work in many prestigious fashion events across the world like the New York Fashion week, Milan Fashion week and so on. This illustrates that the world is taking note of Indian fashion. And the industry is honored with the recognition and respect, which would have been unheard of 2 decades ago.
Fashion in India per se the outlook of people has changed and it is going to get better and better from this point onwards. People today take care of themselves. They take care to dress for the occasion. They are acutely aware of fashion nuances and references.
Indian fashion is evolving and there have been external influences in the Indian fashion, esp. European fashion which is a 100 years old. But unlike the popular belief it has never an exercise of cut copy paste from European fashion. Influences percolate into Indian fashion and Indian designers creating certain design sensibilities which are fusion of both influences. Indian designers focus on different things. There are designers who focus on Indian others on western, yet another set who mix both. It is this mix that adds to the beauty of the Indian fashion industry.
At Viia we do more contemporary. Our silhouettes are very western. I prefer to call our clothes as global as opposed to calling it Indian or western. It has a certain style statement which would appeal to anyone who got a comparable sense of style, whether they are Europeans or Indians or Americans it is with respect to the perception of a person who got design aesthetics.
Times are changing and everyone is looking out for fresh new talent which is a great thing. With the number of fashion weeks that are happening and regional fashion shows coming up, more and more young designers are noticed. We are on the threshold of a new era and the best is yet to come… so forward we look.
Vivek Karunakaran is a Malayalee designer based in Chennai. Vivek owns the fashion label Viia with his partner Shreya Kamalia.
Fashion
The Year of Statement Hat
When Anya Taylor-Joy stepped out at this year’s Cannes Film Festival in Jacquemus’ Le Chapeau Bomba, a delightfully oversized raffia hat it was clear that this accessory had become the season’s ultimate statement piece. The fall 2024 runways echoed this sentiment, with Chanel and Prada showcasing hats as the new must-have. Think of Sarah Jessica Parker’s oversized Maryam Keyhani creation, worn on the set of And Just Like That… earlier this year, or Margaret Qualley donning Chanel’s nautical style at Cannes. These hats are for the main characters who command attention, making a bold statement long before you arrive.
Altuzarra’s fall 2024 collection featured boxy headpieces on some models, each designed to evoke a specific character. “It was about finding joy in wearing a complete look, fully embodying a character,” explains designer Joseph Altuzarra. Interestingly, this was the label’s first foray into hats beyond casual knit and woven styles. ‘We didn’t plan to sell them,’ Altuzarra admits, ‘but they ended up being a hit.
Similarly, milliner Gigi Burris O’Hara has experienced a surge in demand. Although she launched her brand, Gigi Burris, in 2012, she only opened her first store late last year. “During leaner times, when people become more selective with their spending, they seek joy in thoughtful purchases,” she explains.
After years of embracing a more casual style, we’re now gravitating toward all things expressive. Maximalist content creator Sara Camposarcone has been embracing pieces from small brands like Potion23, renowned for its whimsical, witchy hats. “I feel like I can now wear bolder headpieces that complement my extravagant outfits,” Camposarcone shares. “Since discovering vintage fashion, I’ve developed a passion for finding great vintage pillbox hats or a 1920s fascinator.”
Fashion
The Iconic Bags and Their Names
Handbags are more than just functional accessories; they are statements of style and symbols of status. Over the years, several handbags have achieved iconic status, becoming synonymous with luxury and timeless fashion. Here’s a look at some of the most iconic bags and the stories behind their names.
Hermès Birkin
Origin: The Birkin bag was born from a chance encounter between actress and singer Jane Birkin and Hermès CEO Jean-Louis Dumas on a flight in 1981. Birkin mentioned her struggle to find a perfect weekend bag, leading Dumas to design a bag tailored to her needs.
Icon Status: The Birkin is known for its exclusivity, craftsmanship, and high price tag. It has become a symbol of wealth and luxury, often with a waiting list of years.
Chanel 2.55
Origin: Created by Coco Chanel in February 1955 (hence the name), the Chanel 2.55 was revolutionary for its time, introducing the concept of a shoulder bag, freeing women from the inconvenience of clutch bags.
Icon Status: With its quilted leather, chain strap, and distinctive CC lock (added in the 1980s by Karl Lagerfeld), the 2.55 remains a timeless piece, beloved by fashionistas worldwide.
Louis Vuitton Speedy
Origin: Introduced in the 1930s, the Speedy was designed as a smaller version of the Louis Vuitton Keepall. It became particularly popular in the 1960s when Audrey Hepburn requested a smaller version, leading to the creation of the Speedy 25.
Icon Status: Known for its classic monogram canvas and practicality, the Speedy is a versatile bag that has remained a staple in the fashion world for decades.
Dior Lady Dior
Origin: First presented in 1994, the Lady Dior bag was initially known as “Chouchou.” It gained its iconic status when Princess Diana was photographed with it in 1995, leading to its renaming in her honor.
Icon Status: The bag’s signature cannage stitching and dangling Dior charms make it instantly recognizable. It’s a favorite among celebrities and royalty, symbolizing elegance and sophistication.
Gucci Jackie
Origin: Originally called the Fifties Constance, this bag was renamed the Jackie after Jackie Kennedy was frequently photographed carrying it in the 1960s.
Icon Status: The Jackie bag’s hobo shape and piston strap closure make it a timeless piece. It has seen numerous revivals and remains a classic in the Gucci lineup.
Prada Galleria
Origin: Named after the historic Prada boutique in Milan’s Galleria Vittorio Emanuele II, the Galleria bag epitomizes the brand’s heritage and craftsmanship.
Icon Status: With its clean lines, structured shape, and Saffiano leather, the Galleria bag is a symbol of modern elegance and understated luxury.
Fendi Baguette
Origin: Designed by Silvia Venturini Fendi in 1997, the Baguette was named for its shape, resembling the French baguette loaf, and designed to be carried under the arm.
Icon Status: Popularized by its appearance on the TV show “Sex and the City,” the Baguette became a must-have accessory, famous for its countless variations in colors and materials.
Balenciaga City
Origin: Introduced in the early 2000s, the Balenciaga City bag, also known as the Motorcycle bag, was designed by Nicolas Ghesquière. Its casual yet chic design quickly gained a cult following.
Icon Status: Known for its slouchy silhouette, distinctive hardware, and tassels, the City bag became an icon of the 2000s and continues to be a beloved piece.
These iconic bags have transcended fashion trends, becoming enduring symbols of style, craftsmanship, and luxury. Each bag tells a unique story, adding to its allure and making it a coveted piece for fashion enthusiasts around the world. Investing in one of these iconic bags is not just about owning a stylish accessory but also a piece of fashion history.
Cover Story
Sonam Kapoor Ahuja’s Traditional Ladakh’s Heritage Attire
As Anant Ambani’s pre-wedding festivities come to an end, Sonam Kapoor Ahuja chose to dress in Ladakh traditional garb. The event featured a number of topics, with India’s rich past being the focus yesterday night. Sonam Kapoor Ahuja emphasized this by dressing in Namza Couture, which was established in 2016 by Padma Yangchan and Jigmet Disket and is renowned for its commitment to Ladakhi fabrics.
The Mogos, a gown-like item with a shimmering zari border and pistachio green brocade, was part of Sonam’s ensemble. She wore a rani-pink shawl called a “Bok,” which is usually made from silk or goat skin and is worn to keep warm by the locals. This outfit was made of silk by Benaras artisans, and it had intricate phoenix embroidery, which stands for knowledge and vigor. It also had a crane image, which stands for prosperity and peace.
Her jewelry selections also honored custom; she wore a neckpiece set with diamonds and an emerald stone in the center. She accessorized this with striking statement rings and copper handcuffs, all tastefully matched with pearl earrings. She chose metallic juttis to complete her look, and she carried a bespoke purse by re-ceremonial.
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