Spotlight

I Feel Used!

Exploring India’s five most famous brands who literally love being used. We’re sure you cannot get your hands off them too and secretly wish to know what’s at the tip of their tongue.

Published

11 years ago

April 28, 2014

FWDmedia

Exploring India’s five most famous brands who literally love being used. We’re sure you cannot get your hands off them too and secretly wish to know what’s at the tip of their tongue.

Amul

Amul as a brand surely gives a taste of India. With the charming AmulPoppet, she toasts us with the wits of current affairs. Amul ads are known to trigger a few controversies, still everyone cannot resist a bit of muska. The controversial ad of all time was perhaps the one in which the UK authorities conducting virginity tests on Indian women arriving at London airport. The text said “Indian virgin needs no urgin’!” Following protests, Amul came up with another billboard apologising for the ad enterprise.

Still, Amul is the bread and butter of life and she’s a 22 billion Rupees enterprise!

Amul would say, “Cows should just stop saying moo, they should go “A mooo l.”

Surf Excel

To all the detergent ads that used to show blinding white saris, Surf excel decided to play a little dirty. Let’s say it took a little washing of the mind, Surf Excel played on the paradox of dirt being good, Daag Achaein Hein. They showed children doing good deeds and getting dirty in the process for so many years. Coming clean, even the mothers were swayed by the ads. We have to say Surf Excel never seems to get off its clean image.

Surf Excel would say, “I made the bad look good. I should have just patented this, or Pitbull wouldn’t have stolen my idea. “

Bru

It’s got a share of 46.9 % in the Indian Market. That’s certainly a lot more, when we have to share a cup of our coffee with someone. Playing around with happiness, it did have to deal with a little bit of grumpiness. Bru was looked upon as the lazy thing a housewife would do. After all, filter coffee was made with love. Now Bru is the coffee one can never resist having with someone they love.

Bru would say, “I know I may be an instant coffee powder, but I think of myself as an instant Charmer. “

Dairy Milk

Far from crying over spilled milk, Dairy Milk always eats its way to success. It was easy to win the children’s hearts but boy did they sweeten the adults. They got Amitabh Bachchan nibbling on it, talk about child’s play. 70% of Indians are Dairy Milk lovers! The iconic Cadbury’s Dairy Milk logo of two glasses pouring milk into a chocolate block has survived the test of time and always looked into inner child in all of us.

Cadbury Dairy Milk would say, “I don’t run the world, it’s far too small. I rule the Milky way!”

Pepsi

If there’s any brand that could pull it off by saying, bleed Blue, it’s Pepsi. It’s always known for being ‘in’ and fizzing with creativity. Pepsi is bubbling in its tagline, Change the Game. We are sure you could not resist all those ads where they revealed the inspiration behind the cricketers’ move. If you got time, watch the Kevin Pieterson and Virender Sehwag one in youtube! To seal the deal, Pepsi is more than a thirst quencher!

Spotlight

Motherhood in Vogue :Deepika Padukone’s Stunning Maternity Photoshoot

Published

4 months ago

September 3, 2024

Reshma Vivekanandan

Deepika Padukone and Ranveer Singh are eagerly awaiting the arrival of their first child, due later this month. In anticipation of this joyous milestone, the couple recently shared a series of heartwarming photos from their pregnancy photoshoot. The pictures beautifully capture mom-to-be Deepika flaunting her baby bump, while others showcase the couple sharing joyful moments, their smiles wide and laughter contagious.

In the photos, Deepika stuns in various outfits. She rocks mom jeans paired with a lacy bra and cardigan in the first few shots, exuding casual elegance. In another set, she channels her inner boss lady in a sleek black pantsuit. A third look features Deepika in a see-through maxi dress, where she is captured twirling and lost in thought. For her final look, she dons a black, see-through bodycon dress, posing alongside her husband Ranveer in a series of intimate and stylish shots. The couple captioned their post with a few simple emojis, but that was enough to ignite a flurry of reactions from fans.

Deepika and Ranveer first announced their pregnancy on February 29, just before attending Anant Ambani and Radhika Merchant’s pre-wedding bash in Jamnagar. Their announcement featured a postcard with the word “September” and adorable drawings of baby accessories. Following the news, Deepika faced criticism and accusations of faking her baby bump. However, with this stunning photoshoot, she has gracefully silenced her detractors, proving once again that she is in full command of her narrative.

Spotlight

Starlit Weddings : Punya Elizabeth

Published

5 months ago

July 25, 2024

Reshma Vivekanandan

Malayalam actress Punya Elizabeth just got married to Toby Koippallil, and she celebrated the happy news on her social media accounts. The film industry greeted her announcement with an abundance of well wishes and congrats.

Punya Elizabeth entered the movie industry in 2018 and made her screen debut in the movie “Tobama.” With a standout performance in “Gauthamante Radham,” in which she costarred with Neeraj Madhav, she carried on her success.

Punya starred in two major roles and had a supporting role in the popular film “Leo,” which was directed by Lokesh Kanagaraj and starred Vijay in the lead role.

Let’s talk more about her wedding specifics.

Engagement

Punya’s engagement outfit by Ethereal, featured a green velvet blouse paired with an intricately detailed antique sequins lehenga

Bride’s Outfit : Ethereal

Jewellery : Sangeetha Jewellery

Makeup : Makeover by Fathima Ajmal

Wedding Planners : The Cheeseboard Caterers Pvt Ltd, Swas Wedding planners

Nails : Nails by Rakhi

Photography : Abhijith SK

Pre Wedding Functions

Punya is dressed in a Thunnal “Call me Violet” lehenga. The lehenga was woven with exquisite brocade and detailed embroidery.

Bride’s Outfit : Thunnal

Makeup : Makeover by Fathima Ajmal

Photography : Magic Motion Media

Wedding

Punya looks stunning in a gown from D’Aisle Bridals. The entire ensemble was elegant yet subtle.

Bride’s Outfit : D’Aisle Bridals by Twinkle Tom

Jewellery : Desire Diamond Jewellery

Makeup : Makeover by Fathima Ajmal

Wedding Planners : Swas Wedding planners

Photography : Magic Motion Media

Spotlight

Ahaana Krishna’s Dreamy Bridal Look

Published

9 months ago

March 16, 2024

Reshma Vivekanandan

Without a question, Ahaana Krishna is the queen of aesthetics. She has returned with yet another stunning and captivating bridal portrait. The image was uploaded the day before on her Instagram and was immediately loved by the public. Let’s look into the details of this stunning photo shoot.

Ahaana wore a stunning saree from Indra Designs’ “Enchanting collections” to complete the enchanted appearance. The saree was exquisitely woven in opulent English garden designs, including three-dimensional embellishments created by House of Indra artisans. The saree was draped perfectly by saree stylist Daira.

Devi Sreenath, the creative director of Indra Designs, styled the entire ensemble. The exquisite bouquet by Droplet Bouquets complimented the entire bridal ensemble.

Ahaana opted for a classic appearance with her accessories. DC Jewellers provided the exquisitely crafted gems. Various pearls and gemstones set in intricate designs make up the ornaments. It complements the outfit’s hues beautifully.