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Get Ready To Feel Good In Your Skin With Aerie’s ‘Real Campaign’

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Images from: scarymommy.com

Bending definitions and breaking norms, Aerie released a set of photos redefining beauty and self-love through their ‘Real Campaign’

Text Credits: Vishakha Menon

Aerie, an intimate apparel sub-brand of American Eagle Outfitters, is a lingerie retailer catering to the American crowd of 15 to 25 year old female. Aerie is a brand known for its untouched photos and models of diverse sizes. Offering lingerie, active apparel, loungewear, accessories and sleepwear, the brand has now become the talk of the town due to its latest campaign. Aerie’s new Real Campaign, which started out initially in 2014, has set free the rules and stereotypes of zero size and the definition of ‘perfection’. While many brands have already taken the plunge to bring out the best out a woman’s beauty, Aerie decided to showcase models who are real-life fighters. Women who are leading a courageous life fighting their disabilities or illnesses. It features models with arm crutches, Type 1 Diabetes, Vitiligo and so on, adorning gorgeous bralettes and workout apparel. The one striking feature was that the brand released the campaign without any kind of press release or any other advertisements done priorly.


The twitter responses in reaction to the diverse representation of the brand’s campaign were huge taking over the social media. The representation was more impactful in making girls over the world feel comfortable and beautiful in their own skin. “We are very passionate about our mission to make all girls feel good about their real selves, #AerieREAL has grown from a no retouching campaign into a movement focused on body positivity and empowerment. Now, more than ever is a time for women to stand together. #AerieREAL Role Models will encourage girls to love their REAL selves, support one another and share how they are role models, too”, said  Jennifer Foyle, Aerie’s Global Brand President.


The greater reason which is bringing about a better change in the world about how people feel about themselves is something that brands are trying to seek. Several other brands have successfully tried to change this perspective, widening the possibilities of specially abled, plus size and other categories who fail to get their deserved stance in the industry. Forget not Ashley Graham, the Americal model who curated her own label for plus size wonders. Other brands like Curvy Kate, Lonely, Neon Moon and Hips and Curves are showing justice to the crowd that gets ignored in the motive of advertising and polishing the brand image. In a world of retouched body images and neglected definitions of ‘beauty’, brands like these have begun to bring out a change for the ‘real’ audience.

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Beauty

Step by step Skin Prep for All Bride To Be

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Congratulations, bride-to-be! As you prepare for your big day, glowing skin is undoubtedly at the top of your wish list. Your wedding day is a celebration of love and commitment, and feeling confident in your own skin is essential. To help you achieve that coveted bridal glow, we’ve curated a comprehensive step-by-step skin prep guide just for you.

Start Early with a Consistent Skincare Routine

Begin your bridal skincare journey well in advance to allow your skin ample time to adjust and improve. Establish a daily skincare routine tailored to your skin type and concerns. This should include cleansing, toning, moisturizing, and sunscreen application. Consider incorporating serums or treatments targeting specific issues such as acne, hyperpigmentation, or dryness.

Address Specific Skin Concerns

Identify any specific skin concerns you want to address before your wedding day. Whether it’s acne breakouts, uneven skin tone, or dullness, consult with a dermatologist or esthetician to develop a targeted treatment plan. This may involve professional facials, chemical peels, or laser treatments to enhance your skin’s appearance and texture.

Hydration is Key

Hydrated skin is happy skin, so make sure to drink plenty of water throughout the day to maintain optimal hydration levels. Additionally, incorporate hydrating skincare products such as hyaluronic acid serums or moisturizing masks to replenish moisture and plump up your skin.

Exfoliate Regularly

Regular exfoliation is essential for sloughing off dead skin cells and promoting cell turnover, resulting in smoother, more radiant skin. Choose a gentle exfoliator suitable for your skin type and use it 2-3 times a week to reveal fresh, glowing skin underneath.

Don’t Forget About Your Lips

Soft, smooth lips are a must-have for any bride. Incorporate a lip scrub into your skincare routine to buff away dry, flaky skin, followed by a nourishing lip balm to keep your lips hydrated and kissable soft.

Prioritize Stress Management and Self-Care

Wedding planning can be stressful, but don’t let it take a toll on your skin. Practice stress-relieving activities such as yoga, meditation, or deep breathing exercises to keep your mind and body in balance. Remember to prioritize self-care and make time for activities that bring you joy and relaxation.

Get Sufficient Beauty Sleep

Quality sleep is crucial for healthy, radiant skin. Aim for 7-9 hours of uninterrupted sleep each night to allow your skin to repair and regenerate. Invest in a silk pillowcase to minimize friction and prevent creases and wrinkles while you sleep.

By following this step-by-step skin prep guide, you’ll be well on your way to achieving a radiant bridal glow that will leave you feeling confident and beautiful on your wedding day. Remember to start early, be consistent with your skincare routine, and prioritize self-care throughout the process. With a little dedication and effort, you’ll be glowing from the inside out as you walk down the aisle to say “I do.”

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Beauty

Kiara Advani’s Soft Glam Makeup Look

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Kiara Advani is proof that a look may be beautiful without always requiring intense contouring and layers of makeup. The actor from Satyaprem ki Katha has a natural, luminous, and unquestionably head-turning approach to soft makeup that is worth emulating. Lekha Gupta, her makeup artist, created the ideal mix between a clean, glowing complexion and a subtle brown smoky eye. Whether it’s for her big day or multiple red carpet appearances, the actor has a reputation for doing minimalist makeup flawlessly.

Kiara Advani, wearing a body-hugging pink gown by Tran Hung, was spotted having a pink moment that was enhanced by her bold beauty appearance. Her face was defined by the delicately bronzed cheeks, her glossy nude lips completed the ensemble, and her gently smudged out makeup accentuated the shape of her eyes.

Lekha Gupta, the makeup artist, accentuated Advani’s eyes by using mascara to lend drama to the lashes. She gave Advani’s skin a dewy base and then defined the cheekbones with a warm, peachy bronzer. Her lips were covered in a glossy lip gloss that complemented the brightness of her pink costume, and her brows were nicely shaped and filled in. In terms of hair, the actor sported a glossy, blow-dried mane that had a contemporary centre part to complete the symmetry of the ensemble.

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Beauty

The IT Girl Hair Colour for 2024

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January is over halfway through, so now is the ideal time to schedule a hair appointment and treat yourself to a much-needed makeover. It’s time to give your desire for a fresh appearance some action, starting with a chic hair colour makeover. Your distinctive personality is reflected in your mane of hair, which changes colour and shape to mirror the range of emotions you experience during your life. Thus, wear your hair the way you prefer it since, in 2024, it will make a statement and the revolution will be colourful, daring, and wholly original! Are you looking for new and inspiring ideas? Fear not—we’ve got you covered.

In contrast to 2023, which focused mostly on adding warmth to varied hues, 2024 will be all about subtly updating those in-vogue colors that are already well-known to us. We’re still living in the past and trying to figure out how to style those early aughts beauty trends in a more contemporary manner. Additionally, we’ll keep seeing fresh takes on red hair, which this year proved to be the “it” colour. There’s a shade of red that works for everyone, whether you want to use lowlights to draw attention to certain areas or not.

Red hair was trendy in 2023, as seen on Emily Ratajkowski, Dua Lipa, Megan Fox, and many more of our favorite celebrities. Red hair can be really entertaining, depending on your skin tone and eye colour. You can choose between a bold red like Lipa and a more subdued, natural auburn like Meghan Fahy. Whichever shade of red suits you best, aftercare is crucial. Use a shampoo and conditioner with Color Care to prevent color fading. 

Rich bordeaux, a gorgeous blend of brown oak and burgundy-red, is the ideal option for giving dark hair a dash of refinement and coziness. It appears that this is the color of the season for everyone from Dua Lipa to Ira Khan. 

Copper, a color that isn’t typically considered red. A shiny, intensely contrasting auburn that strikes a balance between deep red and brown could be the hairstyle of 2024. This tint has great appeal for both Bella Thorne and Kendall Jenner, she declared herself a certified redhead when she wore it.

There will be more to red hair than a fashion statement in 2024. Since red is the undisputed color for IT girls in 2024, there is a red for every girl out there, regardless of shade.

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