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From Katrina to Kohli- Checkout these Celebrity Brands in India

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Celebrity branding is nothing new in India. We are very used to the pretty familiar faces in our homes coming through different brands. Now that times have changed, the celebrities have started their own brands, being the owners and co-owners of labels and products.

Check out these retail brands that you probably didn’t know were owned by Bollywood celebrities and Indian cricketers:

Katrina Kaif – Kay Beauty

Kay Beauty is the newest celebrity-owned brand in the market. Headed by Katrina Kaif, the beauty brand is a partnership between her and Nykaa and was launched in October 2019 with a powerful campaign titled ‘Its Kay To Be You.’ Presently, Kay Beauty offers 48 products (lip pencils, lip crayons, toppers and eyeliners), produced in Europe, all vegan and cruelty-free, and is available online and offline at Nykaa.

Hrithik Roshan – HRX

HRX is India’s first homegrown fitness brand created to tackle Nike and Adidas’ popularity. The brand was launched by Hrithik Roshan in 2013. HRX retails apparel, accessories, fitness trackers, workout regime and also healthy meal plans. According to a Forbes India report, the HRX journey commenced in 2010, “the discussion was about what we could do to build something on the business side that’s long-term and becomes a sustainable model even in the future,” said Kamal Punwani, director and chief finance officer, Exceed Entertainment, a talent and entertainment management company that’s been working with Roshan for a few years now and co-owns HRX.

Deepika Padukone – All About You

In 2015, Deepika Padukone launched a chic yet affordable brand of clothing —All About You— targeting women from the 18-35 age group. The brand is a collaboration with Myntra, and is available exclusively on Myntra’s website and app along with Jabong. In an interview with India Today, Padukone revealed that the brand is positioned as accessible as for her fashion is a sense of accessibility and coziness. “These clothes are the extension of my personality, of a multitasking woman who is in the age group of 18-35,” she said.

Anushka Sharma – Nush

Anushka Sharma’s a true entrepreneur at heart, who wanted to start a beauty parlour when she was a child! But since she couldn’t do that, she launched Nush in 2017. Nush is a clothing label that makes dressing like her very easy. The brand retails comfortable apparel as well Sharma’s favourite staple wear crafted from cruelty-free fabrics.

Virat Kohli – Wrogn and one8

The face of 22 brands ranging from Audi to Vicks, Colgate to Manyavar and Hero, Indian skipper, Virat Kohli launched his first brand, Wrogn — a youth fashion label with fashion startup Universal Sportsbiz in 2014. Following Wrogn’s commercial success, Kohli introduced one8—a brand that’s an extension of his personality, also named after his jersey number, in 2016. Presently, One8 boasts a range of athleisure wear made in collaboration with Puma, an energy drink by the name of Ocean, a wide collection shoes under the name of one8 Select and a restaurant in New Delhi called One8 Commune. As per a Forbes India report, in June, one8 crossed Rs 130 crore in revenue, and by June 2020 it is expected to touch Rs 185 crore.

Sonam K Ahuja and Rhea Kapoor – Rheson

Two years ago, the Kapoor sisters, Sonam and Rhea, debuted their first-ever brand together—Rheson in an exclusive collaboration with Shoppers Stop. According to Sonam, the brand is not a celebrity label but a high-street fashion entity by two sisters who just happen to be in the Indian movie business.

Sachin Tendulkar – True Blue

Launched in May 2016, True Blue is a joint venture between Sachin Tendulkar and Arvind Fashion Brands Limited. It retails traditional and neo-traditional menswear featuring Indian dyeing techniques and motifs. The brand is currently sold through 75 outlets including multiple standalone stores in the country. Last year, Tendulkar also announced that he’s keen on taking the brand abroad.

Saif Ali Khan – House of Pataudi

As of last year, one of the country’s most dapper men, Saif Ali Khan introduced his own line of Indian occasion wear in partnership with Myntra. “I just love clothes. I have a certain sense of ethnic style in clothes. I feel there is a gap in the market and there are more people looking for Indian clothes online. So I talked to Myntra’s CEO, and we came up with the idea of ‘House of Pataudi,” Khan told IANS, last year. The brand’s actually quite popular amongst young Indians for its designs and affordable price points.

Jacqueline Fernandez – Just F

In 2018, Jacqueline Fernandez, who already co-owns a very popular Sri Lankan eatery, back in her island home, launched an activewear label, titled Just F. The brand also enjoys a stake by Mojostar and prides itself on the USP of activewear that ‘can be worn just as easily at a bar as it can at a gym.’ The brand’s available on Amazon and is touted as comfortable clothing.

Shikhar Dhawan – Da One

While his contemporaries have been investing in clothing, Shikhar Dhawan and his wife Aesha, introduced the world to an upscale home decor brand, DaOne, last year. The company retails soft furnishings designed and manufactured by a team in Delhi.

Shahid Kapoor – Skult

Touted as India’s first athleisure brand, Shahid Kapoor’s Skult was launched in 2016 on abof.com (an online fashion shopping destination by Aditya Birla Group). Presently, Skult is available on all leading online shopping portals as well as stores.

Alia Bhatt- Ed-a-mamma

Alia Bhatt has launched her own startup venture in the kidswear category called Ed-a-mamma. The brand sets itself apart from existing players by offering a range of naturally sourced and sustainable apparel for children in the age group of 2-14 years.

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Fashion

The Year of Statement Hat

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When Anya Taylor-Joy stepped out at this year’s Cannes Film Festival in Jacquemus’ Le Chapeau Bomba, a delightfully oversized raffia hat it was clear that this accessory had become the season’s ultimate statement piece. The fall 2024 runways echoed this sentiment, with Chanel and Prada showcasing hats as the new must-have. Think of Sarah Jessica Parker’s oversized Maryam Keyhani creation, worn on the set of And Just Like That… earlier this year, or Margaret Qualley donning Chanel’s nautical style at Cannes. These hats are for the main characters who command attention, making a bold statement long before you arrive.

Altuzarra’s fall 2024 collection featured boxy headpieces on some models, each designed to evoke a specific character. “It was about finding joy in wearing a complete look, fully embodying a character,” explains designer Joseph Altuzarra. Interestingly, this was the label’s first foray into hats beyond casual knit and woven styles. ‘We didn’t plan to sell them,’ Altuzarra admits, ‘but they ended up being a hit.

Similarly, milliner Gigi Burris O’Hara has experienced a surge in demand. Although she launched her brand, Gigi Burris, in 2012, she only opened her first store late last year. “During leaner times, when people become more selective with their spending, they seek joy in thoughtful purchases,” she explains.

After years of embracing a more casual style, we’re now gravitating toward all things expressive. Maximalist content creator Sara Camposarcone has been embracing pieces from small brands like Potion23, renowned for its whimsical, witchy hats. “I feel like I can now wear bolder headpieces that complement my extravagant outfits,” Camposarcone shares. “Since discovering vintage fashion, I’ve developed a passion for finding great vintage pillbox hats or a 1920s fascinator.”

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Fashion

The Iconic Bags and Their Names

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Handbags are more than just functional accessories; they are statements of style and symbols of status. Over the years, several handbags have achieved iconic status, becoming synonymous with luxury and timeless fashion. Here’s a look at some of the most iconic bags and the stories behind their names.

Hermès Birkin

Origin: The Birkin bag was born from a chance encounter between actress and singer Jane Birkin and Hermès CEO Jean-Louis Dumas on a flight in 1981. Birkin mentioned her struggle to find a perfect weekend bag, leading Dumas to design a bag tailored to her needs.

Icon Status: The Birkin is known for its exclusivity, craftsmanship, and high price tag. It has become a symbol of wealth and luxury, often with a waiting list of years.

Chanel 2.55

Origin: Created by Coco Chanel in February 1955 (hence the name), the Chanel 2.55 was revolutionary for its time, introducing the concept of a shoulder bag, freeing women from the inconvenience of clutch bags.

Icon Status: With its quilted leather, chain strap, and distinctive CC lock (added in the 1980s by Karl Lagerfeld), the 2.55 remains a timeless piece, beloved by fashionistas worldwide.

Louis Vuitton Speedy

Origin: Introduced in the 1930s, the Speedy was designed as a smaller version of the Louis Vuitton Keepall. It became particularly popular in the 1960s when Audrey Hepburn requested a smaller version, leading to the creation of the Speedy 25.

Icon Status: Known for its classic monogram canvas and practicality, the Speedy is a versatile bag that has remained a staple in the fashion world for decades.

Dior Lady Dior

Origin: First presented in 1994, the Lady Dior bag was initially known as “Chouchou.” It gained its iconic status when Princess Diana was photographed with it in 1995, leading to its renaming in her honor.

Icon Status: The bag’s signature cannage stitching and dangling Dior charms make it instantly recognizable. It’s a favorite among celebrities and royalty, symbolizing elegance and sophistication.

Gucci Jackie

Origin: Originally called the Fifties Constance, this bag was renamed the Jackie after Jackie Kennedy was frequently photographed carrying it in the 1960s.

Icon Status: The Jackie bag’s hobo shape and piston strap closure make it a timeless piece. It has seen numerous revivals and remains a classic in the Gucci lineup.

Prada Galleria

Origin: Named after the historic Prada boutique in Milan’s Galleria Vittorio Emanuele II, the Galleria bag epitomizes the brand’s heritage and craftsmanship.

Icon Status: With its clean lines, structured shape, and Saffiano leather, the Galleria bag is a symbol of modern elegance and understated luxury.

Fendi Baguette

Origin: Designed by Silvia Venturini Fendi in 1997, the Baguette was named for its shape, resembling the French baguette loaf, and designed to be carried under the arm.

Icon Status: Popularized by its appearance on the TV show “Sex and the City,” the Baguette became a must-have accessory, famous for its countless variations in colors and materials.

Balenciaga City

Origin: Introduced in the early 2000s, the Balenciaga City bag, also known as the Motorcycle bag, was designed by Nicolas Ghesquière. Its casual yet chic design quickly gained a cult following.

Icon Status: Known for its slouchy silhouette, distinctive hardware, and tassels, the City bag became an icon of the 2000s and continues to be a beloved piece.

These iconic bags have transcended fashion trends, becoming enduring symbols of style, craftsmanship, and luxury. Each bag tells a unique story, adding to its allure and making it a coveted piece for fashion enthusiasts around the world. Investing in one of these iconic bags is not just about owning a stylish accessory but also a piece of fashion history.

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Sonam Kapoor Ahuja’s Traditional Ladakh’s Heritage Attire

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As Anant Ambani’s pre-wedding festivities come to an end, Sonam Kapoor Ahuja chose to dress in Ladakh traditional garb. The event featured a number of topics, with India’s rich past being the focus yesterday night. Sonam Kapoor Ahuja emphasized this by dressing in Namza Couture, which was established in 2016 by Padma Yangchan and Jigmet Disket and is renowned for its commitment to Ladakhi fabrics.

 The Mogos, a gown-like item with a shimmering zari border and pistachio green brocade, was part of Sonam’s ensemble. She wore a rani-pink shawl called a “Bok,” which is usually made from silk or goat skin and is worn to keep warm by the locals. This outfit was made of silk by Benaras artisans, and it had intricate phoenix embroidery, which stands for knowledge and vigor. It also had a crane image, which stands for prosperity and peace.

Her jewelry selections also honored custom; she wore a neckpiece set with diamonds and an emerald stone in the center. She accessorized this with striking statement rings and copper handcuffs, all tastefully matched with pearl earrings. She chose metallic juttis to complete her look, and she carried a bespoke purse by re-ceremonial.

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