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From Katrina to Kohli- Checkout these Celebrity Brands in India

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Celebrity branding is nothing new in India. We are very used to the pretty familiar faces in our homes coming through different brands. Now that times have changed, the celebrities have started their own brands, being the owners and co-owners of labels and products.

Check out these retail brands that you probably didn’t know were owned by Bollywood celebrities and Indian cricketers:

Katrina Kaif – Kay Beauty

Kay Beauty is the newest celebrity-owned brand in the market. Headed by Katrina Kaif, the beauty brand is a partnership between her and Nykaa and was launched in October 2019 with a powerful campaign titled ‘Its Kay To Be You.’ Presently, Kay Beauty offers 48 products (lip pencils, lip crayons, toppers and eyeliners), produced in Europe, all vegan and cruelty-free, and is available online and offline at Nykaa.

Hrithik Roshan – HRX

HRX is India’s first homegrown fitness brand created to tackle Nike and Adidas’ popularity. The brand was launched by Hrithik Roshan in 2013. HRX retails apparel, accessories, fitness trackers, workout regime and also healthy meal plans. According to a Forbes India report, the HRX journey commenced in 2010, “the discussion was about what we could do to build something on the business side that’s long-term and becomes a sustainable model even in the future,” said Kamal Punwani, director and chief finance officer, Exceed Entertainment, a talent and entertainment management company that’s been working with Roshan for a few years now and co-owns HRX.

Deepika Padukone – All About You

In 2015, Deepika Padukone launched a chic yet affordable brand of clothing —All About You— targeting women from the 18-35 age group. The brand is a collaboration with Myntra, and is available exclusively on Myntra’s website and app along with Jabong. In an interview with India Today, Padukone revealed that the brand is positioned as accessible as for her fashion is a sense of accessibility and coziness. “These clothes are the extension of my personality, of a multitasking woman who is in the age group of 18-35,” she said.

Anushka Sharma – Nush

Anushka Sharma’s a true entrepreneur at heart, who wanted to start a beauty parlour when she was a child! But since she couldn’t do that, she launched Nush in 2017. Nush is a clothing label that makes dressing like her very easy. The brand retails comfortable apparel as well Sharma’s favourite staple wear crafted from cruelty-free fabrics.

Virat Kohli – Wrogn and one8

The face of 22 brands ranging from Audi to Vicks, Colgate to Manyavar and Hero, Indian skipper, Virat Kohli launched his first brand, Wrogn — a youth fashion label with fashion startup Universal Sportsbiz in 2014. Following Wrogn’s commercial success, Kohli introduced one8—a brand that’s an extension of his personality, also named after his jersey number, in 2016. Presently, One8 boasts a range of athleisure wear made in collaboration with Puma, an energy drink by the name of Ocean, a wide collection shoes under the name of one8 Select and a restaurant in New Delhi called One8 Commune. As per a Forbes India report, in June, one8 crossed Rs 130 crore in revenue, and by June 2020 it is expected to touch Rs 185 crore.

Sonam K Ahuja and Rhea Kapoor – Rheson

Two years ago, the Kapoor sisters, Sonam and Rhea, debuted their first-ever brand together—Rheson in an exclusive collaboration with Shoppers Stop. According to Sonam, the brand is not a celebrity label but a high-street fashion entity by two sisters who just happen to be in the Indian movie business.

Sachin Tendulkar – True Blue

Launched in May 2016, True Blue is a joint venture between Sachin Tendulkar and Arvind Fashion Brands Limited. It retails traditional and neo-traditional menswear featuring Indian dyeing techniques and motifs. The brand is currently sold through 75 outlets including multiple standalone stores in the country. Last year, Tendulkar also announced that he’s keen on taking the brand abroad.

Saif Ali Khan – House of Pataudi

As of last year, one of the country’s most dapper men, Saif Ali Khan introduced his own line of Indian occasion wear in partnership with Myntra. “I just love clothes. I have a certain sense of ethnic style in clothes. I feel there is a gap in the market and there are more people looking for Indian clothes online. So I talked to Myntra’s CEO, and we came up with the idea of ‘House of Pataudi,” Khan told IANS, last year. The brand’s actually quite popular amongst young Indians for its designs and affordable price points.

Jacqueline Fernandez – Just F

In 2018, Jacqueline Fernandez, who already co-owns a very popular Sri Lankan eatery, back in her island home, launched an activewear label, titled Just F. The brand also enjoys a stake by Mojostar and prides itself on the USP of activewear that ‘can be worn just as easily at a bar as it can at a gym.’ The brand’s available on Amazon and is touted as comfortable clothing.

Shikhar Dhawan – Da One

While his contemporaries have been investing in clothing, Shikhar Dhawan and his wife Aesha, introduced the world to an upscale home decor brand, DaOne, last year. The company retails soft furnishings designed and manufactured by a team in Delhi.

Shahid Kapoor – Skult

Touted as India’s first athleisure brand, Shahid Kapoor’s Skult was launched in 2016 on abof.com (an online fashion shopping destination by Aditya Birla Group). Presently, Skult is available on all leading online shopping portals as well as stores.

Alia Bhatt- Ed-a-mamma

Alia Bhatt has launched her own startup venture in the kidswear category called Ed-a-mamma. The brand sets itself apart from existing players by offering a range of naturally sourced and sustainable apparel for children in the age group of 2-14 years.

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Sonam Kapoor Ahuja’s Traditional Ladakh’s Heritage Attire

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As Anant Ambani’s pre-wedding festivities come to an end, Sonam Kapoor Ahuja chose to dress in Ladakh traditional garb. The event featured a number of topics, with India’s rich past being the focus yesterday night. Sonam Kapoor Ahuja emphasized this by dressing in Namza Couture, which was established in 2016 by Padma Yangchan and Jigmet Disket and is renowned for its commitment to Ladakhi fabrics.

 The Mogos, a gown-like item with a shimmering zari border and pistachio green brocade, was part of Sonam’s ensemble. She wore a rani-pink shawl called a “Bok,” which is usually made from silk or goat skin and is worn to keep warm by the locals. This outfit was made of silk by Benaras artisans, and it had intricate phoenix embroidery, which stands for knowledge and vigor. It also had a crane image, which stands for prosperity and peace.

Her jewelry selections also honored custom; she wore a neckpiece set with diamonds and an emerald stone in the center. She accessorized this with striking statement rings and copper handcuffs, all tastefully matched with pearl earrings. She chose metallic juttis to complete her look, and she carried a bespoke purse by re-ceremonial.

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Decoding Wedding Looks of Rakul Preet Singh & Jackky Bhagnani

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The most anticipated nuptials of the year were that of Rakul Preet Singh and Jackky  Bhagnani. When the famous couple released official images from their wedding ceremony a while back, the anticipation surrounding seeing them in their wedding finery finally subsided. The couple looked stunning together as they exchanged vows in a sundowner ceremony in South Goa, becoming husband and wife. 

The wedding outfit of Rakul Preet Singh has everyone in awe! In terms of bridal style,she is a shining example of grace and elegance. Examine her gorgeous lehenga in great detail, taking note of its elaborate design and the symbolic significance of its colours. Examine her jewelery selections, beauty tips, and hairstyle specifics. Take inspiration from Rakul’s sophisticated and magnificent wedding look and pick some style advice for your own unique occasion.

Rakul Preet Singh and Jackky Bhagnani, the romance of the hour, likewise made the choice to forgo the vivid colour scheme in favour of delicate pink and ivory tones. The couple held their partners close to each other while flashing their million-dollar smiles in the official pictures they shared on the internet.

Rakul’s custom-made pastel pink lehenga by Tarun Tahiliani made her look like a dream. The actress donned a skirt covered in hundreds of small floral designs that were heavily glittered, beaded, and pearl-studded. She chose to wear a bustier for her choli, which was made with layers of net fabric that matched the colour of her lehenga. She chose full sleeves with a soft, see-through material buttoned down towards the end of her wrist as opposed to the short-sleeved option. Her dupatta was exquisitely adorned with numerous tiny, vibrant flowers throughout. Pearl and bead embroidery adorned the portion of the chunni that was precisely fastened to her bun.

The groom looked great in his ivory-coloured Tarun Tahiliani sherwani, which was embroidered with more elaborate flower patterns. He wore an achkan-style attire that gave off a royal vibe, and his exquisitely tied pagdi matched his choodidaar. It was covered in little studs all over and bordered with embroidery. The actor-producer channeled his inner Akbar by wearing a traditional mojris and carrying his drape in an elegant manner that matched his turban. Jackky also had a sarpech on his safa and a layered neckpiece made of kundan in shades of green. He was observed donning a sophisticated watch, his wedding band, and an additional emerald ring on his other hand.

Regarding Rakul’s jewelry, she opted for a stunningly crafted choker instead of the lengthy neckpieces. Her necklace’s enormous, blingy stones may easily cause blindness in anyone. Pearls, beads, and a few more medium- and small-sized gemstones were used to balance and assemble them. A maangtika and large, hanging earrings finished her ensemble. The massive, elegant, and shimmering engagement diamond she flashed on her ring finger was the talk of the town. Additionally, she donned pink kaliras and custom-made, minimalist choodas by designer Mrinalini Chandra.

The actress chose to use soft glam makeup in hues that complemented her wedding attire for her makeup look. For her D-day, she accessorized her eyes with eyeliner, a glowy base, and dark arched eyebrows, all complemented with a delicate pink lipstick shade. The actress also sported a modest mehendi on her hands, in keeping with the trend. They even decided on a backdrop and décor made of flowers. Baby’s breath flowers and enormous pink roses were used to make the varmalas.

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How to Identify an Authentic Banarasi Saree

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The saree is a timeless fashion item. Because of its unparalleled elegance and timelessness, sarees are referred to as classic ensembles. Even though sarees come in a variety of styles, nothing compares to a genuine Banarasi saree. A Banarasi saree has it all: a royal vibe, elegance that will make you the topic of the town wherever you wear it. Genuine Banarasi sarees are expertly crafted by experienced weavers using the finest silk yarn, paying close attention to every last detail.

The best type of silk saree is the banarasi saree, which has significant cultural and historical value in India. Their elaborate designs and opulent fabrics have made them famous and beloved worldwide.On certain occasions, women adore showing off their lavish and royal banarasi sarees. Banarasi sarees currently come in a range of shapes and designs in lightweight materials, in addition to the heavier ones, that suit the tastes and fashion sense of the current generation. There can be a lot of banarasi saree merchants or retailers in the market, but keep in mind that not all of them are likely to be offering authentic or high-quality sarees. Be sure to choose an actual banarasi saree while making your purchase. So here are few tips on identifying an authentic banarasi Saree

Check the saree’s reverse side.

Simply examining the saree’s reverse side will allow you to identify its authenticity. There will always be floats inside the weave and warp grids of loom-woven Banarasi sarees. Sarees woven by machines will be smooth to the touch.

Ask to see a certificate

Another crucial item to check for when buying pure silk sarees is the Certificate of Authorised Use of the Silk Mart Logo. Make sure to always ask for a certificate if you are purchasing a real silk saree.

Seek out the minor “imperfections”

The little “imperfections” that give a handwoven sari its unique beauty are what give them their beauty. The flawless “imperfections” are what set Banarasis handlooms apart from powerlooms. A handwoven textile will nearly always have subtle human touch elements, such as picks in the foundation fabric or even black lines running along the textile’s selvedge.

Think about the cost.

In general, price is a good way to tell if a Banarasi is real or not. Handmade items are expensive and require time to complete. Making it takes hours, but the finished product has a touch and sense of absolute quality. Therefore, if you’re finding a fantastic “deal” online, it’s usually not real. The history, craftsmanship, and quality of a Banarasi are unparalleled, and as buyers, we ought to be prepared to shell out a reasonable amount to guarantee its continued existence.

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