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Fariyaad
Wondering what to do with that Beautiful Chanderi Duppata hiding in your wardrobe?
Now that’s reason enough to visit Fariyaad.
Like moths to a flame a boutique that magnetizes every feline urge. The rich varieties of textiles and draping’s they offer you includes exclusive and elegant collections. Shopaholics turned entrepreneurs Fariyaad is a budding initiative by two globe trotters to satiate their fashion cravings.
With a promise of a collection that’s exclusive and elegant, the availability of the classy Pakistani dress materials here form the USP of Fariyaad’s collection. Opened up with a motto of filling the lacunae prevailing in the southern fashion industry.
With an audacious intent to break the stereotypical fashion lines that are being followed from long and attempt to take people out of the fashion cocoon they have locked themselves in to. These fashion consultants at Fariyaad are always at help with its bit of tricks to find a cure for fashion phobia.
Having loved to see people beautifully dressed these fashion consultants are the perfect one’s to approach if you are muddled with fashion queries. “Fashion is all about yourselves it’s not about what other’s feel about what you wear” says Reshma and Famita Traditional traces preserved to the best in every piece of jewellery, footwear’s, clutch purses and accessories one is sure to feel, learn and permeate through the different ways of infusing fashion and tradition.
Fashion as fariyaad defines is much more than merely looking good. The essence lies in knowing how to mix and match and carrying it off in a way that your attire speaks about you.
Following common passions for fashion Reshma Mather and her co partner Famita Abdul Latheef conglomerated brought up the whole idea of Fariyaad bloomed. The showroom displays some of the fine textile materials that have not gained much attention only as a result of peoples run behind the rat race of stereotypical pre defined notions of fashion.
Fabric materials like Linen, Chanderi, Silk, Crepe, Georgette and Muslin there’s a little bit of all of these at the boutique. The whole ambiance that one gets to experience as you step in the boutique is totally unique. With carpets clad and draped in jute and walls holding props once upon a time famous fashion props like gramophone discs, antiques telephone, camera mirror there’s a lot to look and go amused. The whole rustic look totally is a didactic way of showing how not to loosen your wallet on interior designing and still keep a space equally vibrant and classy.
Hoping to style Fashion icons like Mamta Mohandas, Padmapriya Reshma and Fathima are all excited to launch their boutique with unveiling of their bridal collection’s. Surviving in the brand conscious cochin is not tough and competition is not what we are looking for say Reshma and Famita but surviving with a healthy competition bringing to limelight our USP’s is the aim.
No: 269, First Floor,
11th Crossroad, Panampilly Nagar,
Kochi-682 036.
Ph: 0484-4033338
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Pure as Love- Bhima Jewellers Astonishes with the New Ad
Bhima Jewellers has come up with an ice-breaking advertisement representing the journey of a trans women and the internet has fallen in love with it!
We have all seen jewellery ads with ladies flaunting the necklaces and bangles, giggling, happy and such an such. This ad is different. Bhima a portrays the journey of a transwomen from her childhood to adulthood. It’s pictured beautifully, just like a movie, with utmost care. The transformation of an unshaven young man to a confident woman with the support and care of her parents will surely tear you up.
The father gifting her with anklets to the final scene of her in the bridal attire is heartwarming. There is no anger, frustrations or melodrama shown, it normalizes something that the society is yet to take in wholeheartedly and the caption strikes, “Pure as Love”.
The best part of the advertisement? A transwoman, Meera Singhania is the protagonist, which just makes the representation better.
Well the ad is ‘pure gold’, check it out!
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Famous Advertisements that attracted controversies this year.
A recap of the most controversial Advertisements in 2017.
In 2017 some brands inadvertently landed themselves in controversies because of cheeky puns, risky taglines, and ‘insensitive’ use of gods and religion in ads. Let’s have a look at the ads that faced the heat in 2017.
Manforce Condoms
Manforce Condoms was forced to withdraw nearly 500 hoardings in Gujarat after protests broke out earlier this year. Sunny Leone’s condom ad for Manforce that tried to piggyback on the Navratri festivities faced severe outrage in Gujarat this year. The people of Gujarat took offense to the hoarding that portrays Sunny Leone seductively holding dandiya sticks.
Image source: pepnewz
Zomato
The recent outdoor ad campaign by online food ordering and delivery app Zomato faced a lot of controversies. Critics of the ad felt that one of the creatives of the campaign glorified desi expletives as it mentioned words like MC (mac n’ cheese) BC (butter chicken) in an attempt to connect with the brand’s core target audience – the millennials. Though the ad had to be pulled down, the advertisement got maximum exposure among the target audience.
Image source: thequint
Jawed Habib
Hairstylist Jawed Habib came under fire for hurting religious sentiments of the Hindus when he used the context of Durga Puja to promote his salon’s services. The ad suggested that even the gods visit Jawed Habib’s salon. The backlash was such that Jawed Habib had to apologize for the issue.
Image source: republicworld
Meat and Livestock Australia
Though not an Indian ad, reference to Hindu God, Ganesha didn’t go that well for Indians. The ad showed Ganesha, sitting at a table for a meal accompanied by Jesus, Moses, Zeus, Mohammed, Aphrodite, and even L Ron Hubbard, the founder of Scientology.The Indian High Commission in Canberra took notice and registered a complaint with the Australian government over the ad. The ad was banned as it was found to be “discriminatory to those of Hindu faith” by an independent review by the Australian Advertising Review Board.
Image source: abc.net
So these are the advertisements that faced controversies in 2017. Do let us know in the comments if we have missed out on any.
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After beef, now lets welcome ban on condom advertisements
Exposure to condom advertisements can ruin our kids
A country with a population of 1.3 billion people called a ban on condom advertisements on Monday. The government has strictly asked the Television channels to not telecast condom advertisements between 10 p.m to 6 a.m as it can evoke ‘unhealthy practices’ in children. It is pretty odd for a country like India, which is the second most populated country in the world to go for a ban like this.
The steamy ad featuring a former porn star led to a lot of objections from the conservative parties. There are so many other advertisements which needs to be banned instead, like advertisements that objectify women as sexual objects and degrade women in the society. Research says India will pass China to become the world’s most populous country in the next 10 years. Our government has spent a lot of money on spreading awareness, but still the usage of condoms are very less in our country.
Soon after the ban was announced, Social Media slammed it with hilarious tweets and comments
1.
No condom ad on TV from 6am to 10pm because kids watch TV at that time
If your kid watches so much TV maybe you needed that condom in the 1st place
— Atul Khatri (@one_by_two) December 12, 2017
2.
If Condoms were not being treated as taboo for so many years, we would not have suffered the population blast issue. The way problems are being approached in India these days is really saddening.
— Rahul Raj (@bhak_sala) December 12, 2017
3.
No condom ads on Indian TV from 6am-10pm because why learn about birth control or protected sex when you can have Chlamydia, Gonorrhea, Syphilis, HPV, Herpes, HIV, an abortion or an unwanted baby?
— Priya Sometimes (@PriyaSometimes) December 12, 2017
It did not end there, this was another funny post that I came across.
A post shared by Mad Over Marketing (M.O.M) (@madovermarketing_mom) on
On the other hand, we also had people who supported the ban. “This is India and it has its own culture, and anything related to sex is generally not publicly discussed,” said Bal Krishna Bhartia, the president of the Confederation of All India Traders, a business association that started complaining about condom commercials a few months ago.
After all these endless debates, everybody has one question – Will the ban really stop the promotion of ‘indecent acts’ and forbid kids from doing ‘unhealthy practices’?
Do let us know about your thoughts on the condom ban in the comment section.
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