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Fariyaad

Wondering what to do with that Beautiful Chanderi Duppata hiding in your wardrobe?
Now that’s reason enough to visit Fariyaad.

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Like moths to a flame a boutique that magnetizes every feline urge. The rich varieties of textiles and draping’s they offer you includes exclusive and elegant collections. Shopaholics turned entrepreneurs Fariyaad is a budding initiative by two globe trotters to satiate their fashion cravings.

With a promise of a collection that’s exclusive and elegant, the availability of the classy Pakistani dress materials here form the USP of Fariyaad’s collection. Opened up with a motto of filling the lacunae prevailing in the southern fashion industry.

fariyaad in kochifariyaad in kochifariyaad in kochifariyaad in kochi

With an audacious intent to break the stereotypical fashion lines that are being followed from long and attempt to take people out of the fashion cocoon they have locked themselves in to. These fashion consultants at Fariyaad are always at help with its bit of tricks to find a cure for fashion phobia.

reshma mather, fatima abdul latheef

Having loved to see people beautifully dressed these fashion consultants are the perfect one’s to approach if you are muddled with fashion queries. “Fashion is all about yourselves it’s not about what other’s feel about what you wear” says Reshma and Famita Traditional traces preserved to the best in every piece of jewellery, footwear’s, clutch purses and accessories one is sure to feel, learn and permeate through the different ways of infusing fashion and tradition.

Fashion as fariyaad defines is much more than merely looking good. The essence lies in knowing how to mix and match and carrying it off in a way that your attire speaks about you.

Following common passions for fashion Reshma Mather and her co partner Famita Abdul Latheef conglomerated brought up the whole idea of Fariyaad bloomed. The showroom displays some of the fine textile materials that have not gained much attention only as a result of peoples run behind the rat race of stereotypical pre defined notions of fashion.

Fabric materials like Linen, Chanderi, Silk, Crepe, Georgette and Muslin there’s a little bit of all of these at the boutique. The whole ambiance that one gets to experience as you step in the boutique is totally unique. With carpets clad and draped in jute and walls holding props once upon a time famous fashion props like gramophone discs, antiques telephone, camera mirror there’s a lot to look and go amused. The whole rustic look totally is a didactic way of showing how not to loosen your wallet on interior designing and still keep a space equally vibrant and classy.

Hoping to style Fashion icons like Mamta Mohandas, Padmapriya Reshma and Fathima are all excited to launch their boutique with unveiling of their bridal collection’s. Surviving in the brand conscious cochin is not tough and competition is not what we are looking for say Reshma and Famita but surviving with a healthy competition bringing to limelight our USP’s is the aim.

No: 269, First Floor,
11th Crossroad, Panampilly Nagar,
Kochi-682 036.
Ph: 0484-4033338

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Popular Curtain Fabrics to Consider for Your Home

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When it comes to decorating your home, curtains play a crucial role in shaping both the aesthetic and the functionality of a space. The fabric you choose can dramatically alter the atmosphere, offering anything from opulence to a laid-back vibe. Here’s a guide to some of the most popular curtain fabrics that can elevate the look and feel of your home.

1. Luxurious Velvet

Velvet curtains bring a sense of luxury and elegance. Known for their plush texture and rich appearance, velvet is perfect if you’re looking to add sophistication to a room. They not only provide excellent insulation but also block out light, making them ideal for bedrooms, home theaters, or any space where you want a cozy, private atmosphere.

Best for: Bedrooms, formal living rooms, and home theaters.

2. Airy Sheer

Sheer curtains offer a light, breezy aesthetic that lets natural light filter through. These curtains are made from translucent fabrics like chiffon or voile, creating a delicate and ethereal look. Sheers are perfect for rooms where you want to maintain privacy while still enjoying sunlight, such as living rooms, dining areas, or sunrooms.

Best for: Living rooms, dining rooms, and sunrooms.

3. Classic Cotton

Cotton is one of the most versatile curtain fabrics, known for its breathable and lightweight properties. Cotton curtains come in a wide variety of patterns and colors, making them easy to fit into any design scheme. They’re also low-maintenance and can be machine washed, which makes them practical for high-traffic areas in your home.

Best for: Bedrooms, kitchens, and casual living spaces.

4. Elegant Silk

For a luxurious and glamorous touch, silk curtains are the go-to fabric. Silk adds a glossy finish and drapes beautifully, exuding elegance and grandeur. However, they require extra care and are better suited for formal spaces. Silk curtains are often lined to protect them from sun damage and to provide additional body and privacy.

Best for: Formal dining rooms, master bedrooms, and sitting rooms.

5. Versatile Linen

Linen curtains offer a natural, textured look that blends well with both contemporary and rustic designs. Linen is a durable fabric that allows light to softly filter through, and it also has excellent temperature-regulating properties. It’s perfect for creating a relaxed and inviting atmosphere in any room.

Best for: Living rooms, bedrooms, and spaces with lots of sunlight.

6. Durable Polyester

If you’re looking for an affordable, low-maintenance option, polyester curtains are a great choice. They are resistant to wrinkling, shrinking, and stretching, making them a durable option for everyday use. Polyester curtains are available in a wide range of styles, colors, and patterns, giving you plenty of choices to suit your home’s décor.

Best for: High-traffic areas like living rooms, guest rooms, and children’s bedrooms.

7. Chic Satin

Satin curtains are known for their smooth, glossy surface, which reflects light and adds a subtle sheen to any room. They are often used in contemporary and modern designs to bring a sense of refinement and class. Satin works well for rooms that require a touch of glamour without being as heavy as velvet or silk.

Best for: Bedrooms, formal spaces, and accent rooms.

Choosing the right curtain fabric can have a significant impact on your home’s overall design. Whether you prefer the lushness of velvet or the breezy nature of sheer fabrics, the right curtains can create the perfect balance between style and function in your space. Consider the mood you want to create and the practical needs of each room to select the best fabric for your home.

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Pure as Love- Bhima Jewellers Astonishes with the New Ad

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Bhima Jewellers has come up with an ice-breaking advertisement representing the journey of a trans women and the internet has fallen in love with it!

We have all seen jewellery ads with ladies flaunting the necklaces and bangles, giggling, happy and such an such. This ad is different. Bhima a portrays the journey of a transwomen from her childhood to adulthood. It’s pictured beautifully, just like a movie, with utmost care. The transformation of an unshaven young man to a confident woman with the support and care of her parents will surely tear you up.

The father gifting her with anklets to the final scene of her in the bridal attire is heartwarming. There is no anger, frustrations or melodrama shown, it normalizes something that the society is yet to take in wholeheartedly and the caption strikes, “Pure as Love”.

The best part of the advertisement? A transwoman, Meera Singhania is the protagonist, which just makes the representation better.

Well the ad is ‘pure gold’, check it out!

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Famous Advertisements that attracted controversies this year.

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A recap of the most controversial Advertisements in 2017.

In 2017 some brands inadvertently landed themselves in controversies because of cheeky puns, risky taglines, and ‘insensitive’ use of gods and religion in ads. Let’s have a look at the ads that faced the heat in 2017.

Manforce Condoms

Manforce Condoms was forced to withdraw nearly 500 hoardings in Gujarat after protests broke out earlier this year. Sunny Leone’s condom ad for Manforce that tried to piggyback on the Navratri festivities faced severe outrage in Gujarat this year. The people of Gujarat took offense to the hoarding that portrays Sunny Leone seductively holding dandiya sticks.

Image source: pepnewz

 

Zomato

The recent outdoor ad campaign by online food ordering and delivery app Zomato faced a lot of controversies. Critics of the ad felt that one of the creatives of the campaign glorified desi expletives as it mentioned words like MC (mac n’ cheese) BC (butter chicken) in an attempt to connect with the brand’s core target audience – the millennials. Though the ad had to be pulled down, the advertisement got maximum exposure among the target audience.

 

Image source: thequint

Jawed Habib

Hairstylist Jawed Habib came under fire for hurting religious sentiments of the Hindus when he used the context of Durga Puja to promote his salon’s services. The ad suggested that even the gods visit Jawed Habib’s salon. The backlash was such that Jawed Habib had to apologize for the issue.

 

Image source: republicworld

Meat and Livestock Australia

Though not an Indian ad, reference to Hindu God, Ganesha didn’t go that well for Indians. The ad showed Ganesha, sitting at a table for a meal accompanied by Jesus, Moses, Zeus, Mohammed, Aphrodite, and even L Ron Hubbard, the founder of Scientology.The Indian High Commission in Canberra took notice and registered a complaint with the Australian government over the ad. The ad was banned as it was found to be “discriminatory to those of Hindu faith” by an independent review by the Australian Advertising Review Board.

Image source: abc.net

So these are the advertisements that faced controversies in 2017. Do let us know in the comments if we have missed out on any.

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