In Focus
The longest yard – Beena Kannan
She’s got the confidence and it was evident as it unfurled in a candid conversation. There were so many thoughts exchanged and there was so little time to hear all she had to say, but an interview came along before she whizzed off for the next shot.
A short phone call started off the chain of events that led to the wonderful photo-shoot and interview. When Beena Kannan agreed to meet up and discuss the possibility, we had a stirring brainstorming session. Within 24 hours, the team at FWD Life had to come up with a scribble (the concept, theme, and reference for the photo-shoot and interview). We thought our biggest challenge would be to convince her to deviate from the saree route according to which she is always depicted in the mainstream media. The meeting in her house was a pleasant surprise, she greeted us with piping hot tea and freshly fried dal vada. She was surprisingly fresh and energetic for someone who’s just back home in half an hour after the 21 day tour.
We did not have to beat about the bush so much, she was game for the non-traditional photo-shoot. Her zestful energy led us to conversation and narration of vivid tales about her grandfather, the famous textile king, Veeriah Reddiar . She narrated about the bullock cart rides to his stores, the expansion of the stores and the challenges of taking a leading role in a male dominant society. Her fervor for sarees was easily discerned as she talked about the life of creating fabulous clothes and fulfilling the dreams of all the women who swear by the name of Seematti.
When we met her at Taj Vivanta, it was the head start for an exciting photo-shoot and her sprite did not seem to shake off even after a Zumba class the evening before. Her panache was reflected in her African print asymmetrical dress and her electric blue eyelashes. Even between the shoots she was bustling with energy and while taking an interview there she was efficiently multi- tasking and talking in so many languages with different clients. Her conversation usually ends with a punch line , followed by a laugh or a moment to muse. She’s got the confidence and it was evident as it unfurled in a candid conversation. There were so many thoughts exchanged and there was so little time to hear all she had to say, but an interview came along before she whizzed off for the next shot.
In the earlier days what was your impetus to become an entrepreneur?
Earlier as a young child, I was addicted to the brand Seematti. I was growing up with the brand and I wanted the brand to grow too. The other option was working for someone but I wanted to support my family by all means.
Any distinct memory that you can share with us?
We used to travel quite a lot especially in South India. Those days the roads were empty and I could distinctly remember Mount Road Chennai. It had a different rush from Kerala. I used to look at females at the counter as a cashier woman. I was surprised with this concept because in Kerala this was not encouraged and still not an accepted notion. I used to ask other females, how does it feel like to work? That was my earliest and most distinct memory that I could recollect a woman working and earning. Especially during a time frame that did not encourage it. I then used to constantly question, “Can women work?”
What was the one entrepreneur ‘funda’ that you disagreed with?
( She slowly laughs) The very fact that woman cannot work. Earlier, many people doubted my capabilities. As I was seated in this position, it was a step taken seriously by showing my people I am really serious about the game. Many of them did not expect me to be professional but I take time seriously and work well under deadlines and prove to people the value of time.
You’re famously known as a business woman, how do you stand out as a designer?
I understand people and I got the capacity to create out of the blue. I have an authentic power over Kancheepuram. For the last ten years, Kerala was being too simple minded about their fashion sense in sarees. While women from other parts in India wore sarees that had bhutta work on the body , Kerala was still being conventional. They stuck to bordered sarees. Finally there came a change when they started wearing jalli to bhuttaas, and the introduction to wearing brocades. That’s when I launched Jhal go Raang, the introduction of jeri embroidery to the body, it was there for six months and Kerala shifted to another trend. Bringing out a fearless nature and making them mentally ready was a great achievement. For example introducing with stripes was another venture of mine, I know how to drift into various styles. I found myself a big failure when I tried to impose.
What’s the most pivotal factor that taught you to go through the challenges of mixing business and fashion?
Time! It’s important to be a regular and punctual person. Appointments and dates to what I need and what I don’t need. I make sure everyone is assured; they used to say this female wouldn’t be that understanding. But I say women are more understanding.
It’s a challenge to be fashion fearless, what about bringing out a twist and innovation in textiles?
When it comes to innovating textiles, you cannot put a flag down slowly with them and run in the weavers’ shoes. Many customers and designers have taken it for granted and do not understand that weaving is a very difficult process. The industry is thriving on their existence within the counterparts of our country.
Many designers themselves classify himself or herself as designer and they mostly cut, paste and undo without understanding that weaving is a major part of designing too. Only if you take an effort to understand the process and technology you bring out different patterns and color schemes. Thus the idea of changing a heritage of what they weave and what we create only comes with a fine understanding with the hardships they go through. It’s harsh, but there’s a hard scenario that wages have to be cut down, but in the end the success lies in the hands of the weaver. Thus when you talk about bringing innovation it doesn’t happen quickly and it’s a learning process that you have to go through before you can be a master of change.
Seematti as a brand has grown and developed a personality, is the success parallel to the brand personality of yours?
The brand was there before I was born, so it works the other way. My grandfather had 20 branches in his credit from Bombay to Quoilon. It was his nature of being a good human being and his good values that helps Seematti to prosper as a successful brand. These values were passed on to my parents and then to me. The family served as a good value system was just served a platform. Seematti always existed as brand, which I was very aware of, all I did was just embellish it.
So what’s the quintessential factor that transformed Seematti and you?
The principle is simple, customers are my God. My people and I are in the service industry. My motto is to get all the girls to look their best on their unforgettable day whether it is a farewell and engagement or a wedding. The customer service part is crucial, that why I have made it a point that the sales team have been motivated to style and help at all costs.
In this fashion commotion, when you bring out your authentic designs, how do you stand apart from other designers promoting it as fad?
Followers will always follow, but I can say that I travel at the speed of sound and always work two steps ahead. My brand works like a whirlwind and that’s the world of fashion.
You tend to always be on the edge whether it’s a saree, the way you brand yourself. Recently you put a different spin in textile advertising, what’s the thought process behind your concepts?
( She breaks into a small smile) I’ll tell you the secret on how we stuck to the idea of selecting customers as models. I was at the Seematti store and there was a journalist standing behind a poster at the Kottayam showroom. She looked at the model wearing the saree. It was simple one, a plain colored one with a duo colored border. She was thinking if she could pull it off. That’s where we got the idea. It’s not only a model who can pull of a saree, you can too .
Kochi’s progression is economically evident, how about the fashion scenario?
It was funny earlier, it took 12 years for Kochi to adapt to a fashion trend but it took lesser time for a fashion fad to die . Luckily Kochi’s adaptation to fashion trends is now speeding up. Women are changing their appeal for sarees and are becoming more aware on how they have to look. The play of traditionalism is still persisting but they are up for reinventing to an extent. Even if a bride stays in different parts of the world or wherever, they would not settle for their saree at Kerala.Thus we can see a change in trends of sarees and Kerala is ready to move faster.
Seematti is synonymous to Kancheepuram., do you intend branching out?
I am specialized in kancheepuram but I have delved into other categories such as cotton, silk and lehangas .The Beena Kannan boutique has focused on private collections and catering my energy into designs that can be worn for special moments.
Quickies
Your first saree : My mother’s, but it must be known that we hardly shared our sarees. It was an orange chequered saree with a multi- colored body
3 things you always must carry : my phone, ipad and the garments
Favourite Holiday Destination : Europe
The best Stressbuster : Dance
Music you have to feed your Soul : AR Rahman
Next most elegant thing after a saree : Any garment with an unconventional cut
The celebrity who truly dons a saree : Mandira Bedi
Text : Atheena Wilson
Photgraphy : Rejibhaskar
Location Courtesy : Vivanta by Taj Malabar
Cover Story
Unraveling the Mystique: Leap Day Myths from Around the Globe
Leap day, that enigmatic extra day added to our calendars every four years, has long been shrouded in mystery and folklore. Across cultures and continents, various myths and beliefs have emerged surrounding this rare occurrence. Let’s embark on a journey to explore some of the fascinating leap day myths from around the world.
The Irish Tradition of Women Proposing:
One of the most well-known leap day traditions originates from Ireland. According to Irish folklore, St. Bridget struck a deal with St. Patrick, allowing women to propose to men every leap day. It was believed that this reversal of traditional gender roles would bring good luck and fortune to the couple. While this custom may seem antiquated in modern times, it serves as a reminder of the evolving nature of societal norms and the persistence of age-old customs.
Greek Superstitions:
In Greece, leap years are often associated with superstitions and caution. It is believed that any actions taken during a leap year, especially major decisions like marriage or starting a business, may be fraught with misfortune. Consequently, many Greeks prefer to postpone significant endeavors until the following year, avoiding the perceived risks associated with leap years. This superstition highlights the deeply ingrained cultural beliefs surrounding auspicious timing and the fear of tempting fate.
Leap Day Babies:
For individuals born on February 29th, known as leap day babies or leaplings, their birthdays hold a special significance that transcends conventional calendar dates. In various cultures, leap day babies are said to possess unique qualities or destinies. Some believe they are endowed with good luck, while others consider them to be blessed with eternal youth. Regardless of the superstitions, leap day babies serve as a reminder of the extraordinary nature of time and the quirks of our calendar system.
The Perplexing Aztec Calendar:
Among the ancient civilizations of Mesoamerica, such as the Aztecs, leap years held particular significance within their complex calendrical systems. The Aztec calendar, known as the Xiuhpohualli, consisted of 365 days divided into 18 months, with an additional five “nameless” days at the end of the year. To reconcile the solar year with their calendar, the Aztecs periodically inserted leap days, known as Nemontemi, to ensure alignment with the agricultural and celestial cycles. These leap days were associated with rituals and ceremonies, underscoring the interconnectedness of time, culture, and cosmology.
Lunar Leap Day in China:
In traditional Chinese culture, leap years are intricately linked to the lunar calendar and the celebration of the Chinese New Year. Known as a “leap lunar month,” this phenomenon occurs approximately every three years within the Chinese calendar cycle. During a leap lunar month, an extra lunar month is added to maintain synchronization with the solar year. This adjustment ensures that traditional festivities, such as the Lunar New Year, occur at the appropriate seasonal intervals, preserving centuries-old customs and cultural heritage.
Leap day serves as a captivating intersection of timekeeping, tradition, and folklore, weaving a tapestry of myths and beliefs from diverse cultures around the world. Whether it’s the Irish tradition of women proposing, Greek superstitions, the enigmatic Aztec calendar, or the intricacies of the Chinese lunar cycle, leap day continues to captivate our imagination and inspire wonder. As we embrace the fleeting nature of this extra day, let us reflect on the rich tapestry of human ingenuity and the enduring legacy of our collective beliefs and customs.
Beauty
Jennifer Lopez’s Daring Fashion Choice: A Wetsuit-Inspired Gown Steals the Spotlight on the Red Carpet
When it comes to making a statement on the red carpet, Jennifer Lopez is no stranger to turning heads. The multi-talented star recently attended the premiere of “The Flash” to support her husband, Ben Affleck, who reprises his role as Batman. While their public display of affection grabbed attention, it was their coordinated and eye-catching outfits that truly stole the show. Lending her style expertise, J Lo stepped out in a bold and unconventional gown inspired by wetsuit designs, proving that she continues to push the boundaries of fashion.
Styled by the talented duo Rob Zangardi and Mariel Haen, her gown was a striking creation from Gucci’s resort 2023 collection, fresh off the runways of Seoul. The ensemble featured a sleek black zip-up bodice reminiscent of scuba suits, adding a unique and unexpected element to the traditional red carpet attire. Contrasting the sporty top, a flowing peach satin maxi skirt with a long train exuded elegance and femininity.
While the gown was originally presented on the runway with a fully zipped-up collar, J Lo made a daring choice to unzip hers just above the belly button. This modification transformed the look into a more revealing and sensual ensemble, showcasing the star’s confidence and willingness to embrace risks. With every step, the gown accentuated her enviable figure, commanding attention and setting a new standard for red carpet fashion.
To complete her show-stopping look, Jennifer Lopez made careful choices when it came to accessories. She opted for a pair of white leather platform pumps from Gucci, elevating her height and adding a touch of sophistication. The choice of accessories further emphasized the fusion of sporty and elegant elements in her outfit. Complementing the gown’s black bodice, she adorned herself with exquisite jewelry pieces from Daniela Villegas and Le Vian, adding a touch of luxury and sparkle. Carrying a sleek black leather clutch bag by Kurt Geiger, J Lo effortlessly showcased her ability to curate every aspect of her ensemble.
One cannot overlook the sartorial synchrony between Jennifer Lopez and her husband, Ben Affleck. Affleck, known for his impeccable red carpet style, consistently mirrors the overall vibe of J Lo’s look. For the premiere, he opted for an all-black ensemble, comprising a sleek black suit, a matching black shirt, and polished black leather dress shoes. The couple’s synchronized fashion choices not only showcase their undeniable chemistry but also demonstrate their commitment to presenting a cohesive and visually appealing appearance together.
Jennifer Lopez continues to push fashion boundaries and surprise the world with her red carpet choices. Her wetsuit-inspired gown at “The Flash” premiere exemplifies her fearless approach to style. By incorporating sporty elements into a sophisticated ensemble, she proves that fashion can be both daring and elegant. Alongside her partner Ben Affleck, the power couple’s synchronized looks create an awe-inspiring visual spectacle, solidifying their status as fashion icons. J Lo’s ability to effortlessly command attention and make fashion statements ensures that she remains an influential force in the world of celebrity style.
Fashion
Unveiling the Mystery : The Rise of ‘Quiet Luxury’ – The Viral and Ultra-Expensive Fashion Trend Followed by Billionaires
In the world of fashion, where flamboyance and opulence often take center stage, a new trend has quietly emerged, captivating the attention of celebrities, billionaires, and fashion enthusiasts alike. Known as “Quiet Luxury,” this viral and ultra-expensive fashion trend is causing waves in the industry, challenging the conventional notions of wealth display and style.
While many high-end luxury brands are known for their ostentatious and eye-catching designs, ‘Quiet Luxury’ takes a different approach. It revolves around the concept of dressing in understated, label-less clothing that exudes an aura of sophistication and exclusivity, despite its seemingly ordinary appearance. This trend has gained significant traction over the past few months, with influential figures embracing its allure.
So, what exactly is ‘Quiet Luxury’? At its core, it is a form of subtle wealth display, where the wealthiest individuals meticulously curate their attire with understated tones, simple cuts, and an absence of prominent logos. These seemingly unassuming garments, however, come with exorbitant price tags, often costing a small fortune.
One notable incident that brought ‘Quiet Luxury’ into the spotlight was Gwyneth Paltrow’s appearance in court, clad in an impeccably tailored but discreet pantsuit. This choice perfectly exemplified the essence of ‘Quiet Luxury,’ showcasing the ability to convey elegance and affluence without resorting to overt displays of wealth.
The appeal of ‘Quiet Luxury’ lies in its ability to provide billionaires with a paradoxical blend of ordinariness and exclusivity. By adorning themselves in seemingly commonplace clothing, these individuals are able to blend in with the masses while exuding an air of refinement and extravagance. The garments they choose may appear unassuming to the untrained eye, but their true worth is hidden in the finest craftsmanship, luxurious materials, and meticulous attention to detail.
One prime example of this trend can be found in the wardrobe of Facebook founder Mark Zuckerberg, often seen sporting plain white or grey t-shirts that carry a hefty price tag. Such minimalistic pieces become the epitome of ‘Quiet Luxury,’ encapsulating the allure of hidden opulence within simplicity.
While ‘Quiet Luxury’ is not an entirely novel concept, its popularity has surged in recent times. The trend offers a safe and non-risky approach to fashion, favoring monochrome palettes, classic cuts, and timeless styles that are unlikely to fade away. This makes ‘Quiet Luxury’ an attractive option for those who seek to present themselves as both presentable and affluent, while also ensuring their fashion choices remain perpetually relevant.
In an era where ostentatious displays of wealth often dominate the fashion landscape, ‘Quiet Luxury’ stands as a captivating alternative, enticing the ultra-rich with its subtle allure. By embracing this trend, billionaires and celebrities alike have found a way to project their affluence with grace and sophistication, making a powerful statement without uttering a word.
As the influence of ‘Quiet Luxury’ continues to grow, we can only speculate on how this trend will shape the fashion industry in the coming years. Perhaps it will inspire a broader shift towards understated elegance and timeless style, encouraging individuals to redefine what it truly means to be fashionably wealthy.
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