Words: Devika V Menon   Images: Aster Medcity

We’ve all seen those hoardings. Yes, the green ones with cheeky captions on it. Swarup BR is the man behind it, and FWD Life managed to get him to answer a few questions regarding their funny, yet realistic hoardings that’s just not all over Kochi, but all over the Internet, too!

What was the inspiration behind these campaigns?

The simple fact that we wanted to connect with people and talk with them about their health rather than what we are all about – in other words, the inspiration was wellness rather than illness.

How many people responded positively?

Every single response that came in was positive.

Were there any negative remarks about the same?

No.

How long do you plan on continuing this campaign?

Currently we are doing campaigns based on our Centres of Excellence. This will go on for almost the rest of this year.

In comparison, which other hospital’s campaign do you think is competition to you?

We are clear about our messaging – and we don’t compare – even if we were to compare, there is nobody doing anything close to what we are doing in the healthcare communication space.

Have a look at some of their hoardings and see why they stand out for yourself.

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