Text Credit: Silpa Rajan

‘Those girls, they are bold. They had the guts to wear that lungi and shirt for Onam. I think lungi must be a part of our wardrobe too! ‘, I still remember the praises my friend made when a group of girls from a college in Kerala slayed the campus in the Premam style lungi on their Onam celebration. But then I had no idea that her words would actually come true.

Lungi is again in news for some new reasons.  Lungi, a South East Asian attire worn by men has made its way to Bollywood through Shah Rukh Khan’s Chennai Express. The Lungi dance has shaken the B-Town. Fashion always takes it shape from vibrant customs, culture, and lifestyle. The inspirations they receive always influence the way they design each piece of thread on their work. Lungi has traveled so far from parts of South East Asia to Zara, the world’s largest fashion retailer. Zara has always come with unique trends that no other fashion tycoon could claim.

Zara is one of the largest fashion companies in the world. But this time Zara caught the attention of all fashion bloggers for some strange reasons. Zara introduced a skirt for Rs.4990. Why should be a skirt worth Rs.4990 in news? People are willing to spend crores on the brand.  The reason is,  Zara introduced a new skirt, which exactly resembles a lungi and the cost is 4990INR.

The lungi-skirt is actually categorized as a western wear. It comes in green-brown which is described by Zara as ‘mink-colored garment’. It is described as a ‘check mini skirt’ with ‘draped detail in the front’. It has the traditional black checks of a lungi. The only visible difference is that it is draped in a particular way but still has the slit in front. However, social media has gone mad on Zara and the garment is humiliated for possibly reasonable reasons. Why should you buy a Mink colored garment for almost 5K when you could actually buy a lungi at 150INR!

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