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Sabu Johny Owner EVM Motors talks about the myths and transformation of the Indian automobile industry and how retaining a team help in overall business growth. Fwd Life team meets him at the expansion EVM motors showroom in Kochi. The presence of a yellow Porsche was certainly a conversation starter. He readily admits that he prefers Suvs for the frequent long distance drives the family undertakes and adds with a smile “My wife is the better driver, she has not even had a accident with any of our cars”.
The Indian Market
Well its certainly different from the which the new segments of cars and being produced. The Indian buyer in general has the notion of mileage and a service center in the neighborhood. One of the reason why cars ( SUVs) of many brands which are known for their sale in the more economical segments is because of the lack of proper servicing network. The non Indian cars are competing with a service network Maruti has built over 28 years. The bigger car owners can afford to go beyond their locality to repair and service the car.
Myth Busters
Automatics are a kind of cars that should have ideally sold well in the Indian market yet there are many reasons why they haven’t. One major factor of course is that they are mostly available only in one fuel options. Even manual shift cars are finding sales difficult only with one version. The other factor is the myth that automatics have lesser mileage than manuals. While it was true for a period of time, technology has changes a lot. There are even cars in the Volkswagen family that gives better mileage for automatics, that manuals.
The Drive to Succeed
Automobile industry is all about after sales service. Very often we see the goodwill and loyalty build over the years getting destroyed, rather suffering a backlash due to poor follow-ups and services. In order to maintain the high standards the employees have to be properly motivated. Since the market is very competitive, salaries are always on par, good infrastructure that would help them to deliver their targets and retention of key personnel are all very important. Having a group of people who has been working with you a long time helps the growth of the company as, their personal growth is intertwined with the companies’ growth. Personally I have been lucky enough to retain all my key people from the last 11 years. They are totally aware of the service philosophy and involved in the growth of the company. If I was asked to sum up the secret of success then I would say the people who work with me, they can be trusted to carry out any tasked assigned to them.
Brand Loyalty
Brand loyalty has evolved in multiple ways in Kerala. People have started changing their cars at least once in four years and have also started exploring different makes of cars. But then the brand loyalty for German cars has been amazing. Many customers have come back and brought the same model even after the particular make has been a total write after accidents.
Work Life Balance
I am doubly blessed because not only my family but also my wife’s family is into similar areas of business, therefore the pressure and demands of the work is more or less familiar to all of them. The larger family always makes it a point to have an annual trip to an international destination. Other than this there are many dealer conferences and meeting that provides a much needed break from work. Singapore is a personal favorite destination.
The post The Drive to Success appeared first on FWD Life | The Premium Lifestyle Magazine |.
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