Text Credits: Nivedita V

Most fans are receptive to the different looks that are tried on by the Malayalam actors but expect the actress who is more than an age of 40 to look like someone who is of the age 25 and above. The prevalent question here is why is that the actors can be accepted to look the age they are or older if necessary but the actresses ought to adhere to the unrealistic expectations of the fans and look good for the men. The salt n pepper look was popularized by Tamil actor Ajith and still influences majority of the actors. Many times major actors in the Malayalam industry has carried this look and still does. This look not only paved its way into the Malayalam industry but also other industries. Mohall had carried this trend on his movie Grandmaster in which he plays the role of a middle aged officer. The actor received much applause for carrying out this look and which ended up being a much adored by his fans. Later on many actors had flaunted this style in their films such as Mmooty in his film Gangmaster, Prithvi Raj in Seventh Day, Dulquer Salman in Kammatipadam, etc.

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These actors have set this trend and this style which has ended up becoming a crowd pleaser. Since then many actors have incorporated this salt N pepper look into most of their movies. Though this style still remains to be of popular choice for many actors, it happens to be a look that no actress would want to go for. In almost all industries, actresses go under the knife to maintain their figure and make sure they look fit and younger than what they really are. Like for instance, in the movie How Old Are You, Manju Warrier plays a 36-year old UD clerk but doesn’t look that fairly old. Even in the case of Shobana, who enacts the role of Dr. Rohini pranab in Thira, looks very appealing and one can never imagine any of these above said actresses with grey hair or carrying the Salt N Pepper style in their respective movies. In the movie Karamyodha where Asha Sarath plays the Mohanlal’s counterpart, the actress seems to have maintained a certain look which would benefit the hero.

Even though a lot has been said in the area of how women should be comfortable in what they wear, not  much has been done for their freedom and their desire to act their age, where their male counterparts had a choice and domination over their characters and their looks. The women in the film industry are used as a mere tool of marketing to get better reviews from the audience. So can’t we say that the film industry pressurises them in a certain way took look as they want and mostly wants them to be younger than they actually are. Instead of giving them the due acclaim on their work we judge them on the basis of how well they complement to their male counterpart. This type unequal standards in the film industry needs to change.

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FWD Life Magazine Proudly launches Kerala Strikers Calender the other day in Kochi. In a country of 1.7 billion who are united by one common religion- Cricket, the game reaches new bounds with Celebrity Cricket League. CCL has successfully merged two of our most preferred pastimes, the intensity of the gentleman’s game with the glamour and glitter of the reel world. Now that god’s own country has entered the big leagues with Kerala Strikers, we at FWD media are proud to be a part of this team.

FWD Life launched its FWD -Kerala strikers Calender 2012 in the star studded event held at jawaharlal nehru international stadium, Kochi. The Prime Calender was Unveilded by the Mega Stars of Malayalam movies, Mamooty and Mohanlal The occasion was one of a kind in Kerala and for its people. The  event saw our favorite stars from all over India come together for a friendly game of 20-20 cricket. The event also brought together famous personalities from the political and business world.

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