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American makeup artist Huda Kattan of Huda Beauty line of makeup has been slammed for a launch picture that she released for her latest collection Huda Easy Bake. The reason is that the concept of their new release is said to be a rip off of the another American makeup brand Beauty Bakerie. Beauty Bakerie is a brand that is known for their creative presentation and packaging concept of blending baking with beauty. Their products list down as cake face concealer, cake mix foundation, milk and honey palette, lip whip remover, coffee and cocoa palette, blending eggs (blenders) and much more. Their unique packaging and ideation of the baking beauty product range have been quite famous among makeup junkies.
In the picture released by the brand, Huda Kattan is seen whipping in a baking scenario, where the evident similarity to Beauty Bakerie is witnessed. This set of eight shades of Easy Bake Setting Powder and Pound Cake, for under-eye baking as well as the t-zone, mouth corners, and chin is set to launch on July 2. The public was eagerly waiting for how Beauty Bakerie would respond to this. The reaction of Beauty Bakerie left the crowd speechless. “To everyone “@“ us from her page: always know there’s enough cake for everyone. Imitation is the sincerest form of flattery. That’s why we’re better not bitter #sweetlife”, posted Beautybakerie.
The internationally famous Huda Beauty was not expected to get a plagiarism controversy from Beauty Bakerie, which indeed turned some fans to perceive a negative opinion. The Instagram comments justify it all. Beauty Bakerie, the foundation of the efforts of Cashmere Nicole, has quite enjoyed the publicity and fame as an aftermath of the controversy attracting more recognition. Leaving the ownership of the concept still in the air, the cruelty-free cosmetics company Beauty Bakerie has shouted out a faint message confirming to their roots of the idea without making it ‘bitter!’
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