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Veere Di Wedding with its official trailer release on April 25th 2018 earned enough buzz to get the B-town and got Bollywood enthusiast talking. The trailer showed four friends drinking, swearing, discussing sex and love in a fearless abandon and promised a coming of age tale in a true female centric light. The movie promotion hit the media and press with a trending hashtag, #ImNotAChickFlick. This indeed was a strong move to shatter the box fitted concept of “chick flick” which goes against the values of feminism. The cast including Kareena Kapoor, Sonam Kapoor, Swara Bhaskar, Shikha Talsania and the producers including Ekta Kapoor, Rhea Kapoor went ahead and explained how Veere Di Wedding is not just a movie for the female audiences but anyone.
The movie hit the big screen on June 1st 2018. The critics everywhere unanimously agreed the movie trailed to be flat and shallow. So what went wrong?
Here is the simple plot: four women trying to come in terms with love, life and commitment and that is pretty much it. The movies makes a run through each of their lives but fails explore their character in depth. The audience watching the film can understand about complexities of their situation but somehow cannot become a part of their journey. The movie which is set on friendship, lacks moments of true camaraderie. This is exactly what Sneha May from Film Companion encapsulates in her remark, “the movie is half baked”.
Further, the movie nowhere discusses the ambition or career of the women in the movie. All throughout the movie we do not get to know about their careers except for Avni (Sonam Kapoor). It is ironical how the writers have failed to show the professional side of the women, in a movie which is intended to be “women empowering”.
In the end Veere Di Wedding is a good commercial fluff with Laugh out loud (Lol) moments and decent amount of glam and sparkle. Veere Di Wedding proves that a fun filled entertainer about women made by women could also create the commercial rage, like any male driven movie. If you are ready to break into fits of laughter and not seeking any major life advises and just looking for some fun and relaxed theatre experience then this is the film for you.
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