1. Natural and Sustainable Beauty

Consumers are increasingly seeking natural and sustainable beauty products that are environmentally friendly and do not contain harmful chemicals. The demand for clean and green beauty has led to the rise of natural, organic, and vegan beauty brands that offer products made with plant-based ingredients and are free from harsh chemicals, parabens, and synthetic fragrances. Consumers are also looking for sustainable packaging, such as biodegradable and recyclable materials, to reduce waste.

2. Inclusivity and Diversity

The beauty industry is becoming more inclusive and diverse, as consumers demand products that cater to a wider range of skin tones, hair types, and textures. Brands are expanding their shade ranges to include deeper skin tones and developing products specifically for textured hair. There is also a growing emphasis on gender-neutral and gender-inclusive beauty products that cater to all consumers, regardless of their gender identity.

3. Technology-Driven Beauty

The beauty industry is embracing technology to enhance the consumer experience and offer personalized products and services. Augmented reality (AR) and virtual reality (VR) technologies are being used to allow customers to try on makeup virtually and visualize different looks before making a purchase. Skincare brands are also using technology to develop personalized skincare routines based on an individual’s skin type and concerns.

4. Focus on Wellness

Wellness has become an essential part of the beauty industry, with consumers looking for products that not only enhance their appearance but also promote overall health and well-being. Skincare and beauty products that are infused with natural and organic ingredients, vitamins, and antioxidants are gaining popularity as they offer anti-aging benefits and promote skin health. There is also a growing demand for holistic wellness services, such as meditation, yoga, and aromatherapy, in beauty salons and spas.

5. Rise of Influencer Marketing

Influencer marketing has become an integral part of the beauty industry, with social media influencers and bloggers playing a significant role in shaping consumer perceptions and purchasing decisions. Beauty brands are partnering with influencers to promote their products and reach a wider audience. Consumers trust influencer recommendations and seek authentic reviews and opinions before making a purchase.

In conclusion, the beauty industry is evolving to meet the changing demands of consumers who are seeking natural, sustainable, and inclusive products. Technological advancements, wellness, and influencer marketing are also driving the industry forward. As the beauty industry continues to innovate and adapt, consumers can expect to see more exciting trends emerge in the years to come.

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@FWD Life​ Cover Photoshoot with Aishwarya Lekshmi

Photographed by Jinson Abraham

Styled by Sany Sabu

Makeup & Hair: Ralph Daniels

Outfits from Aham Designer Boutique

Video Credits: Directed by Ajay Das, Shot by Adil

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Here are the top health benefits of pumpkins

The Health benefits of pumpkins include improved immunity. Pumpkin is loaded with nutrients that can boost your immune system. It is high in beta-carotene. Ou body turns it into vitamin A. Studies show that vitamin A can strengthen your immune system. It can also help fight infections. Conversely, people with a vitamin A deficiency can have a weaker immune system.

Pumpkin is also high in vitamin C. This has been shown to increase white blood cell production. It also helps immune cells work more effectively. Besides, it makes wounds heal faster.

Health benefits of pumpkins include improved eye health

Eating the right nutrients can lower your risk of sight loss. Pumpkin is plentiful in nutrients that have been linked to strong eyesight as your body ages. Its beta-carotene content provides your body with necessary vitamin A. So, research shows that vitamin A deficiency is a very common cause of blindness.

Promote weight loss

Pumpkin is considered a nutrient-dense-food. That means it’s incredibly low in calories despite being packed with nutrients. Pumpkin is a weight-loss-friendly food. Because you can consume more of it than other carb sources. But still, take in fewer calories.

Prevents cancer

Cancer is a serious illness in which cells grow abnormally. Cancer cells produce free radicals to help them multiply rapidly. Pumpkin is high in carotenoids. These are compounds that can function as antioxidants. This allows them to neutralize free radicals. Thereby it may protect against certain cancers.

Improved heart health

Pumpkin contains a variety of nutrients that can improve your heart health. It’s high in potassium, vitamin C and fiber. These have been linked to heart benefits. It is heart-friendly and tasty at the same time.

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Both Ayurveda and modern science shows that cardamom may help lower cholesterol, improve diabetes, and reduce your risk of heart disease. So, here are the Ayurvedic uses of cardamom.

Ayurvedic uses of cardamom include improved digestive health

Due to its strong aroma, it helps in activating our taste and sensory elements. Thus, it aids digestion. This enables the secretion of enzymes effective for digestion. Especially if consumed after heavy meals. Cardamom is good for curing stomach problems. This includes indigestion, gas, and constipation. Cardamom contains certain chemicals. They are known to increase the movement of food through the intestine.

Ayurvedic uses of cardamom include improved breath quality

The floral and sweet aroma of cardamoms makes it a natural breath freshener. A major component of cardamom oil called cineole. It is known for its antimicrobial properties. This promotes oral hygiene. It also fights bacteria that cause bad breath.

Maintains blood pressure

Have a concoction of teaspoon coriander and one pinch of cardamom mixed with 1 cup of freshly squeezed peach juice. This can help bring down high blood pressure. Therefore, it is known to be a heart-friendly spice.

Boosts blood circulation

Cardamom is known to increase blood circulation in your body. Especially to your lungs. So, it is often used as a natural remedy for respiratory disorders. It maintains vitality. It also keeps your energy levels up.

Regulates blood sugar levels

Black cardamom is often touted as an effective remedy for treating high blood sugar levels.  Cardamom is rich in manganese. This helps in controlling blood sugar levels in the body. So, it is diabetic friendly too.

Cardamom also boosts energy metabolism. Thereby it helps the body burn more fat efficiently. Inhaling the sweet and soothing aroma of cardamom essential oil is also helpful. This may help in treating sleep issues. It includes insomnia, restlessness, and anxiety.

You can chew on cardamom pod. An easy way to use cardamom is to scoop out these seeds and crush them gently. This can then be added to your daily cup of tea, coffee, milk, etc. It can also be simply had with a glass of warm water and honey.

Black cardamoms help in curing colds and cough and certain respiratory problems. Steep some pods in water along with honey and drink this cardamom tea as an effective natural remedy for flu. It imparts warmth to the body.

For all those who have been shying away from this wonderful spice, it’s time to embrace it and these are enough reasons to do so. It is a fact that cardamom is the king among spices. It is both healthy and tasty. Stay happy. Because a healthy life is a happy life. Eat healthy foods. Stay happy and stay good. Choose happiness and health. Stay safe.

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Protein is necessary for the body. Because, it helps in losing weight, regeneration of cells, etc. so, here is the list of top 5 plant-based protein diets.

Plant-based protein diets include chickpeas

Cooked chickpeas are high in protein. They are legumes that are rich in protein, folate, fiber, iron, phosphorus, and healthy fatty acids, etc. Chickpeas can be eaten hot or cold, and are highly versatile with plenty of recipes available online. They can, for example, be added to stews and curries, or spiced with paprika and roasted in the oven. A person can add hummus, which is made from chickpea paste to a sandwich for a healthful, protein-rich alternative to butter.

Plant-based protein diet include peanuts

Peanuts are protein-rich, full of healthful fats, and may improve heart health. They contain around 20.5 g of protein per ½ cup. Peanut butter is also rich in protein, with 8 g per tablespoon, making peanut butter sandwiches a healthful complete protein snack.

Lentils

Red or green lentils contain plenty of protein, fiber, and key nutrients, including iron and potassium. Lentils are a great source of protein to add to a lunch or dinner routine. They can be added to stews, curries, salads, or rice to give an extra portion of protein.

Green peas

The little green peas often served as a side dish contain 9 grams of protein per cooked cup, which is slightly more than a cup of milk. Green peas are also a good source of iron, magnesium, phosphorus, zinc, copper and several other B vitamins. You can use peas in recipes such as pea and basil stuffed ravioli, Thai-inspired pea soup or pea and avocado guacamole.

Soy milk

Milk that’s made from soybeans and fortified with vitamins and minerals is a great alternative to cow’s milk. Not only does it contain 7 grams of protein per cup (240 ml), but it’s also an excellent source of calcium, vitamin D and vitamin B12.

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Modern science shows that cardamom may help lower cholesterol, improve diabetes, and reduce your risk of heart disease. So, here are the top health benefits of cardamom.

Health benefits of cardamom include reduced blood pressure

Cardamom may be helpful for people with high blood pressure. This is because of the high number of antioxidants present in cardamom. Antioxidants have been linked to lower blood pressure. So, the consumption of cardamom can reduce the risks of blood pressure.

Health benefits of cardamom include reduced risks of cancer

The compounds in cardamom may help fight cancer cells. Studies have shown that cardamom powder can increase the activity of certain enzymes that help fight cancer. The spice may also enhance the ability of natural killer cells to attack tumors. So, cardamom is a best option. It is used as a spice. It is also used as an anti-cancer agent.

Reduces inflammation

Cardamom is rich in compounds that may fight inflammation. Inflammation occurs when your body is exposed to foreign substances. Acute inflammation is necessary and beneficial. But long-term inflammation can lead to chronic diseases. Antioxidants are found abundantly in cardamom. This protects cells from damage. Thereby stopping inflammation from occurring.

Prevents digestive problems

Cardamom has been used for thousands of years to help with digestion. It’s often mixed with other medicinal spices to relieve discomfort, nausea, and vomiting. The most researched property of cardamom is its possible ability to heal ulcers. Because it pertains to relieving stomach issues.

Treats oral diseases

The use of cardamom to treat bad breath and improve oral health is an ancient remedy. Cardamom can lead to minty fresh breath. This is the reason behind its ability to fight common mouth bacteria.

In some cultures, it’s common to freshen your breath. This is by eating entire cardamom pods after a meal. You can chew on cardamom pod. But if you find the flavor to be too strong, there as an easy way to use cardamom. This is to scoop out these seeds and crush them gently. This can then be added to your daily cup of tea, coffee, milk, etc. It can also simply added to a glass of warm water and honey.

Overall, cardamom is an interesting spice as well as an extremely healthy food item and medicine. So, its inclusion in the diet not only increases the taste but also the health. So, consume cardamom regularly. A healthy life means a happy life. Eat healthy. Stay happy. Stay safe.

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They provide a wide range of fiber, vitamins, and minerals, and may contain antioxidant properties. Antioxidants work against free radicals, which are compounds in the body that may contribute to inflammation and cancer.

Here are the top health benefits of lentils

Health benefits of lentils include heart health

Lentils are a plentiful source of fiber, folic acid, and potassium. These nutrients all support heart health. Studies show that increased fiber intake can reduce levels of low-density lipoprotein (LDL) cholesterol, or bad cholesterol. Not only does fiber have links to a lower incidence of cardiovascular disease, but it might slow the progression of the disease in high-risk individuals. Lentils add essential vitamins, minerals, and fiber to the diet. They also provide protein and are an excellent replacement for meat in meals.

Health benefits of lentils include reduced risk of cancer

Lentils also provide selenium. Selenium may decrease the rates that tumors grow. It may also improve a person’s immune response to infection by stimulating the production of T cells. T cells kill disease. Studies show that selenium may help reduce rates of colorectal, prostate, lung, bladder, skin, esophageal, and gastric cancers.

Boosts energy

Iron deficiency is a common cause of fatigue. Not getting enough iron in the diet can affect how efficiently the body uses energy. There are two types of iron: heme and nonheme. Plants provide nonheme iron, and lentils are a particularly good source.

Improves digestive health

Adequate fiber intake serves as an important factor in weight loss. The fiber in the diet helps to increase the feeling of fullness and reduce appetite. This can reduce a person’s overall calorie intake. The high fiber content in lentils also helps keep the digestive tract healthy, which in turn, prevents constipation and promotes regular bowel movements.

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Here is the list of top 5 foods for controlled blood pressure.

Food for controlled blood pressure include onions

Onions are known to have a positive effect on hypertension patients as they contain Adenosine, a muscle relaxant. So, you can consume them raw every day or squeeze out half a tablespoon of its juice and mix it with honey. Have it twice every day for two weeks to see a considerable difference.

Foods for controlled blood pressure include garlic

Garlic dilutes the accumulated cholesterol that gets deposited on the walls of arteries and veins. So, have garlic by smashing and swallowing it, two cloves every day. Garlic is known to be good for your blood flow and helps reduce blood pressure. If you cannot have raw garlic, squeeze out its juice, take a few drops and add them into half a tablespoon of water. Also, have it twice every day.

Grapes

Grapes are a rich source of potassium and phosphorus, making them an effective remedy for high blood pressure. Potassium is a natural diuretic, making your kidneys excrete more sodium while also relaxing the blood vessels. Both of these help in maintaining blood pressure.

Banana

Another great source of potassium, bananas also contain vitamin B6, vitamin C, and magnesium. So, have it every day to control the reins of your blood pressure.

Coconut water

Coconut water contains potassium, sodium, calcium, vitamin C and other nutrients that are helpful in controlling blood pressure. Also, its high level of potassium has deemed it one of the best natural treatments for high blood pressure.

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Green tea is one of the healthiest beverages. It is loaded with antioxidants and nutrients that have powerful effects on the body. These include improved brain function, fat loss, a lower risk of cancer and many other impressive benefits.

Health benefits of green tea include improved heart health

Tea is rich in polyphenols. It has effects like reducing inflammation. It also helps to fight cancer. Green tea is about 30 percent polyphenols by weight. This includes large amounts of a catechin called EGCG. Catechins are natural antioxidants. So, they help prevent cell damage and provide other benefits. These substances can reduce the formation of free radicals in the body. This protects the cells and molecules from damage. These free radicals are known to play a role in aging and all sorts of diseases.

Health benefits of green tea include improved brain function

Green tea does more than just keep you awake, it can also make you smarter. The key active ingredient is caffeine. This is a known stimulant. It doesn’t contain as much as coffee. but enough to produce a response without causing the “jittery” effects. These effects are associated with too much caffeine.

Improves physical performance

Green tea has been shown to increase fat burning. It also boosts the metabolic rate. It has also been shown to improve physical performance. This is by mobilizing fatty acids from the fat tissues. Later making them available for use as energy.

Lower the risk of cancer

Cancer is caused by uncontrolled growth of cells. It is one of the world’s leading causes of death. It is known that oxidative damage contributes to the development of cancer and that antioxidants may have a protective effect. Green tea is an excellent source of powerful antioxidants. So, it makes sense that it could reduce your risk of cancer, which it appears to do. So, green tea can help prevent cancer.

Helps to fight brain diseases

Not only can green tea improve brain function in the short term, but it may also protect your brain in old age. Alzheimer’s disease is the most common neurodegenerative disease in humans and a leading cause of dementia. Parkinson’s disease is the second most common neurodegenerative disease and involves the death of dopamine-producing neurons in the brain. So including green tea in the diet can reduce brain diseases.

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The beauty benefits of neem leaves are plentiful. It can be used in the form of oil, paste, powder, and juice for great skin and healthy hair.

Here are the top beauty benefits of neem.

Beauty benefits of neem include reduced acne

Neem leaves are a great remedy for oily and acne-prone skin. Since they exhibit antibacterial properties, they help keep skin free from pimple-causing bacteria and thus reduce acne. Neem oil extracted from neem leaves is a cooling, drying and non-comedogenic oil that you can use to zap excess oil from the face and keep it clean and oil-free. You can use undiluted neem oil as a spot treatment to fight acne.

Beauty benefits of neem include reduced blemishes

Not only do neem leaves help eliminate zits but they also help you get rid of scars they leave behind. They heal and lighten stubborn acne marks and dark spots, all thanks to the vitamin E in them. They also have healing and soothing properties which makes them a well-known remedy for acne scars. Applying a paste of neem leaves on your face every week can help you fade blemishes and acne marks and get spotless skin and improved complexion in no time. Mix one tablespoon of neem powder, lemon juice and a pinch of turmeric and apply on the affected area once a week. Rinse and moisturize.

Treats dandruff

Neem leaves are beneficial for a dandruff-free and healthy scalp. They are a natural cure for scalp infections and dandruff. They possess antifungal and antibacterial properties that help remove dandruff once and for all and work wonders for itchy and flaky scalps. They reduce dryness, flakiness, itchiness and leave your scalp moisturized and healthy. Boil some neem leaves in water and use it as a pre-shampoo rinse. Pour the mixture on your hair and massage your scalp gently for at least 10 minutes. Follow up with an anti-dandruff shampoo and use this rinse twice a week before your hair washes for a clean and healthy scalp.

Soothes skin irritation

If you have sensitive skin and get skin irritations easily, you need to make space for some homemade neem face packs on your beauty shelf. Neem leaves have anti-inflammatory properties, high content of fatty acids and glycerides which help soothe irritated and itchy skin. Not only that, but they can also heal serious skin issues like eczema which makes your skin red, dry and flaky. You can use neem oil every day before bed or make a paste of neem leaves and apply it on your face twice a week for 15 minutes to relieve the skin of any irritation.

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