The 16-year-old lad had a penchant for Microsoft Company. He too dreamt of setting up his own company and even named it while at school! Later he came to Kochi to pursue computer course. At the hostel he got a perfect crony from Kannur who too had the same vibes. Starting from web designing for a few companies, they were able to make small profit. Thus, they began their eventful journey together and today Abdul Manaf and Shanal Chandran are known as the founders of Easysoft Technologies, Kochi.

Founded in 2006, Easysoft Technologies has become one of the leading web and software development companies within a short span of time. It offers creative and technologically advanced solutions for medium to large business concerns across the globe. The company has developed a slew of software solutions that are useful in various fields, including the CRM software for builders, the software is used by leading builders like Olive, HiLite, Trinity, Nest, Alhind, Kalpaka etc. “We collaborate with our customers to help them meet their requirements without compromising on absolute result. Incorporating the client’s ideas, we give them a satisfactory output,” says 28-year-old Abdul Manaf. “We also develop extensive domain knowledge that helps us understand the flow of business and the role of various stakeholders and customers. Armed with this knowledge, we enable powerful, functional and scalable web-based business solutions,” he says.

Apart from Kerala, they have clients from UAE, Australia and other countries. Manaf, who hails from Malappuram, had no apprehensions initially, thanks to the immaculate efforts of the duo in making out the clients’ demand and designing their websites with perfection.

  Turning point

Harnessing the power of social media, the company enhances the brand visibility online, engage and interact with current clients, and attract and retain new clients. While designing the website for the film “Pattanathil Bhootham”, Manaf came across the website of actor Mammootty.  He prepared a set of Power Point presentations and set out to meet the Megastar on the film’s location. Hesitatingly, he showed the presentations to Mammootty and told him how to improve the star’s website which hadn’t been updated for a while. The tech savvy star was impressed with his suggestions on the website and employed him to redesign it. That was the real turning point in Easysoft Technologies’ journey.  “During the launch of the website, almost the whole film industry was present. I was nervous. Filmmaker Joshy launched the website,” recalls Manaf. He was tense when he sat for the 20-minute-long press meet along with Mammootty. In fact, it was Mammootty who suggested them if they could do movie promotions online. That was a crucial suggestion. The two youngsters lapped it up and obeyed his words. Thus MovieGear was born. Like they say, rest is history.

The social network

In the second half of the success story, the Megastar-effect again props up. “During his flight travel, Mammootty chanced upon the User Relation Director of Facebook in India. They discussed the myriad fake profiles of celebrities cropping up on FB. So here too the Megastar came up with the idea of social media optimization for celebrities and the process started by merging all fakes and creating official accounts for  Dulquer Salmaan, Dileep, Fahadh Faasil, Nivin Pauly, Unni Mukundan, Rima Kallingal, Roma, Gauthami, Mythili, Reenu Mathews etc. The firm also helped directors like Ashiq Abu and Anjaly Menon to verify their personal profiles adds Manaf. The team identifies the fake profiles of stars and eliminates them. Those who liked the page or added the celebrity as their friend after seeing them on a ‘fake’ Facebook account, those followers will be automatically added to the original FB account of the celebrity. The team also remains on the qui vive to identify mischievous profile creators.

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