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]]>Text Credit: Rheanna Mathews and Shibul Pavithran
Kochi, March 1: The Toyota Yaris was unveiled for the first time in India at the recently concluded India Auto Expo 2018 held in Delhi. The unveiling of the Yaris marks the carmaker’s entry to the B-High segment in India.
Speaking about the preview, Mr. N Raja, deputy managing director, Sales & Service, Toyota Kirloskar Motor, said, “It is a great delight to organise the exclusive preview of our world-class sedan Yaris for our valued customers in Kerala. From the most dependable family cars, premium MPV, popular off-roaders, world-class sedans to electrified vehicles, we have introduced products in the Indian market keeping in mind evolving customer needs. Similarly with the Yaris.” In an exclusive interview for FWD Media, Mr Raja said, “Its global B-High Sedan segment and we are bringing the safest car in this segment to India, we have put in a lot of features, like 7 airbags standard across all sides, automatic transmission on mini variants, power driver seat and roof air blowing function for giving faster and efficient cooling for passengers sitting behind. These are some of the unique features that we are including in Toyota Yaris, Indian Version. And Kerala definitely is close to Toyota’s heart and the customer’s from Kerala have been buying Toyota cars in good numbers and for many years. So we expect this product to be the market leader for us and lead our market shares in Kerala for Indian Market. And we are quite confident that Toyota Yaris will be quite successful and will be liked by our customers.”
The Toyota Yaris is a global product, already sold in 120 countries, with global sales amounting to almost 30,000 cars in a year. Toyota seeks to give its customers value not only for the present but also for the future, with the customer’s joy their main priority. And, according to Mr. N Raja, this has come through in the design of the Yaris.
The event, moderated by Mr. Eldho Benjamin, was held at 1100 hrs at the Kochi Marriott Hotel and a panel comprising Mr. N Raja, Mr. Abdul Jabar, Mr. Ajay Vaidhya and Mr. Babu Moopan discussed the merits of the Yaris while also answering queries raised by the audience.
The bookings for Toyota Yaris will be opened for customers from April 2018 and delivery begins from May onwards.
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