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In Focus Archives | FWD Life Magazine https://fwdlife.in/cat/people/in-focus Fwd life is a Lifestyle Magazine in Kerala which includes Kerala Culture, Fashion, Lifestyle, Kerala food, Cinema, Business, Recipe, Travel and Tourism in Kerala. Wed, 28 Feb 2024 05:31:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://fwdlife.in/wp-content/uploads/2018/02/cropped-FWD-Life-Logo-32x32.png In Focus Archives | FWD Life Magazine https://fwdlife.in/cat/people/in-focus 32 32 Unraveling the Mystique: Leap Day Myths from Around the Globe https://fwdlife.in/unraveling-the-mystique-leap-day-myths-from-around-the-globe https://fwdlife.in/unraveling-the-mystique-leap-day-myths-from-around-the-globe#respond Wed, 28 Feb 2024 05:31:26 +0000 https://fwdlife.in/?p=37219 Leap day, that enigmatic extra day added to our calendars every four years, has long been shrouded in mystery and folklore. Across cultures and continents, various myths and beliefs have emerged surrounding this rare occurrence. Let’s embark on a journey to explore some of the fascinating leap day myths from around the world. The Irish […]

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Leap day, that enigmatic extra day added to our calendars every four years, has long been shrouded in mystery and folklore. Across cultures and continents, various myths and beliefs have emerged surrounding this rare occurrence. Let’s embark on a journey to explore some of the fascinating leap day myths from around the world.

The Irish Tradition of Women Proposing:

One of the most well-known leap day traditions originates from Ireland. According to Irish folklore, St. Bridget struck a deal with St. Patrick, allowing women to propose to men every leap day. It was believed that this reversal of traditional gender roles would bring good luck and fortune to the couple. While this custom may seem antiquated in modern times, it serves as a reminder of the evolving nature of societal norms and the persistence of age-old customs.

Greek Superstitions:

In Greece, leap years are often associated with superstitions and caution. It is believed that any actions taken during a leap year, especially major decisions like marriage or starting a business, may be fraught with misfortune. Consequently, many Greeks prefer to postpone significant endeavors until the following year, avoiding the perceived risks associated with leap years. This superstition highlights the deeply ingrained cultural beliefs surrounding auspicious timing and the fear of tempting fate.

Leap Day Babies:

For individuals born on February 29th, known as leap day babies or leaplings, their birthdays hold a special significance that transcends conventional calendar dates. In various cultures, leap day babies are said to possess unique qualities or destinies. Some believe they are endowed with good luck, while others consider them to be blessed with eternal youth. Regardless of the superstitions, leap day babies serve as a reminder of the extraordinary nature of time and the quirks of our calendar system.

The Perplexing Aztec Calendar:

Among the ancient civilizations of Mesoamerica, such as the Aztecs, leap years held particular significance within their complex calendrical systems. The Aztec calendar, known as the Xiuhpohualli, consisted of 365 days divided into 18 months, with an additional five “nameless” days at the end of the year. To reconcile the solar year with their calendar, the Aztecs periodically inserted leap days, known as Nemontemi, to ensure alignment with the agricultural and celestial cycles. These leap days were associated with rituals and ceremonies, underscoring the interconnectedness of time, culture, and cosmology.

Lunar Leap Day in China:

In traditional Chinese culture, leap years are intricately linked to the lunar calendar and the celebration of the Chinese New Year. Known as a “leap lunar month,” this phenomenon occurs approximately every three years within the Chinese calendar cycle. During a leap lunar month, an extra lunar month is added to maintain synchronization with the solar year. This adjustment ensures that traditional festivities, such as the Lunar New Year, occur at the appropriate seasonal intervals, preserving centuries-old customs and cultural heritage.

Leap day serves as a captivating intersection of timekeeping, tradition, and folklore, weaving a tapestry of myths and beliefs from diverse cultures around the world. Whether it’s the Irish tradition of women proposing, Greek superstitions, the enigmatic Aztec calendar, or the intricacies of the Chinese lunar cycle, leap day continues to captivate our imagination and inspire wonder. As we embrace the fleeting nature of this extra day, let us reflect on the rich tapestry of human ingenuity and the enduring legacy of our collective beliefs and customs.

 

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Jennifer Lopez’s Daring Fashion Choice: A Wetsuit-Inspired Gown Steals the Spotlight on the Red Carpet https://fwdlife.in/jennifer-lopezs-daring-fashion-choice-a-wetsuit-inspired-gown-steals-the-spotlight-on-the-red-carpet https://fwdlife.in/jennifer-lopezs-daring-fashion-choice-a-wetsuit-inspired-gown-steals-the-spotlight-on-the-red-carpet#respond Wed, 14 Jun 2023 07:06:16 +0000 https://fwdlife.in/?p=36597 When it comes to making a statement on the red carpet, Jennifer Lopez is no stranger to turning heads. The multi-talented star recently attended the premiere of “The Flash” to support her husband, Ben Affleck, who reprises his role as Batman. While their public display of affection grabbed attention, it was their coordinated and eye-catching […]

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When it comes to making a statement on the red carpet, Jennifer Lopez is no stranger to turning heads. The multi-talented star recently attended the premiere of “The Flash” to support her husband, Ben Affleck, who reprises his role as Batman. While their public display of affection grabbed attention, it was their coordinated and eye-catching outfits that truly stole the show. Lending her style expertise, J Lo stepped out in a bold and unconventional gown inspired by wetsuit designs, proving that she continues to push the boundaries of fashion.

Styled by the talented duo Rob Zangardi and Mariel Haen, her gown was a striking creation from Gucci’s resort 2023 collection, fresh off the runways of Seoul. The ensemble featured a sleek black zip-up bodice reminiscent of scuba suits, adding a unique and unexpected element to the traditional red carpet attire. Contrasting the sporty top, a flowing peach satin maxi skirt with a long train exuded elegance and femininity.

While the gown was originally presented on the runway with a fully zipped-up collar, J Lo made a daring choice to unzip hers just above the belly button. This modification transformed the look into a more revealing and sensual ensemble, showcasing the star’s confidence and willingness to embrace risks. With every step, the gown accentuated her enviable figure, commanding attention and setting a new standard for red carpet fashion.

To complete her show-stopping look, Jennifer Lopez made careful choices when it came to accessories. She opted for a pair of white leather platform pumps from Gucci, elevating her height and adding a touch of sophistication. The choice of accessories further emphasized the fusion of sporty and elegant elements in her outfit. Complementing the gown’s black bodice, she adorned herself with exquisite jewelry pieces from Daniela Villegas and Le Vian, adding a touch of luxury and sparkle. Carrying a sleek black leather clutch bag by Kurt Geiger, J Lo effortlessly showcased her ability to curate every aspect of her ensemble.

One cannot overlook the sartorial synchrony between Jennifer Lopez and her husband, Ben Affleck. Affleck, known for his impeccable red carpet style, consistently mirrors the overall vibe of J Lo’s look. For the premiere, he opted for an all-black ensemble, comprising a sleek black suit, a matching black shirt, and polished black leather dress shoes. The couple’s synchronized fashion choices not only showcase their undeniable chemistry but also demonstrate their commitment to presenting a cohesive and visually appealing appearance together.

Jennifer Lopez continues to push fashion boundaries and surprise the world with her red carpet choices. Her wetsuit-inspired gown at “The Flash” premiere exemplifies her fearless approach to style. By incorporating sporty elements into a sophisticated ensemble, she proves that fashion can be both daring and elegant. Alongside her partner Ben Affleck, the power couple’s synchronized looks create an awe-inspiring visual spectacle, solidifying their status as fashion icons. J Lo’s ability to effortlessly command attention and make fashion statements ensures that she remains an influential force in the world of celebrity style.

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Unveiling the Mystery : The Rise of ‘Quiet Luxury’ – The Viral and Ultra-Expensive Fashion Trend Followed by Billionaires https://fwdlife.in/unveiling-the-mystery-the-rise-of-quiet-luxury-the-viral-and-ultra-expensive-fashion-trend-followed-by-billionaires https://fwdlife.in/unveiling-the-mystery-the-rise-of-quiet-luxury-the-viral-and-ultra-expensive-fashion-trend-followed-by-billionaires#respond Wed, 07 Jun 2023 05:42:49 +0000 https://fwdlife.in/?p=36582   In the world of fashion, where flamboyance and opulence often take center stage, a new trend has quietly emerged, captivating the attention of celebrities, billionaires, and fashion enthusiasts alike. Known as “Quiet Luxury,” this viral and ultra-expensive fashion trend is causing waves in the industry, challenging the conventional notions of wealth display and style. […]

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In the world of fashion, where flamboyance and opulence often take center stage, a new trend has quietly emerged, captivating the attention of celebrities, billionaires, and fashion enthusiasts alike. Known as “Quiet Luxury,” this viral and ultra-expensive fashion trend is causing waves in the industry, challenging the conventional notions of wealth display and style.

While many high-end luxury brands are known for their ostentatious and eye-catching designs, ‘Quiet Luxury’ takes a different approach. It revolves around the concept of dressing in understated, label-less clothing that exudes an aura of sophistication and exclusivity, despite its seemingly ordinary appearance. This trend has gained significant traction over the past few months, with influential figures embracing its allure.

So, what exactly is ‘Quiet Luxury’? At its core, it is a form of subtle wealth display, where the wealthiest individuals meticulously curate their attire with understated tones, simple cuts, and an absence of prominent logos. These seemingly unassuming garments, however, come with exorbitant price tags, often costing a small fortune.

One notable incident that brought ‘Quiet Luxury’ into the spotlight was Gwyneth Paltrow’s appearance in court, clad in an impeccably tailored but discreet pantsuit. This choice perfectly exemplified the essence of ‘Quiet Luxury,’ showcasing the ability to convey elegance and affluence without resorting to overt displays of wealth.

The appeal of ‘Quiet Luxury’ lies in its ability to provide billionaires with a paradoxical blend of ordinariness and exclusivity. By adorning themselves in seemingly commonplace clothing, these individuals are able to blend in with the masses while exuding an air of refinement and extravagance. The garments they choose may appear unassuming to the untrained eye, but their true worth is hidden in the finest craftsmanship, luxurious materials, and meticulous attention to detail.

One prime example of this trend can be found in the wardrobe of Facebook founder Mark Zuckerberg, often seen sporting plain white or grey t-shirts that carry a hefty price tag. Such minimalistic pieces become the epitome of ‘Quiet Luxury,’ encapsulating the allure of hidden opulence within simplicity.

While ‘Quiet Luxury’ is not an entirely novel concept, its popularity has surged in recent times. The trend offers a safe and non-risky approach to fashion, favoring monochrome palettes, classic cuts, and timeless styles that are unlikely to fade away. This makes ‘Quiet Luxury’ an attractive option for those who seek to present themselves as both presentable and affluent, while also ensuring their fashion choices remain perpetually relevant.

In an era where ostentatious displays of wealth often dominate the fashion landscape, ‘Quiet Luxury’ stands as a captivating alternative, enticing the ultra-rich with its subtle allure. By embracing this trend, billionaires and celebrities alike have found a way to project their affluence with grace and sophistication, making a powerful statement without uttering a word.

As the influence of ‘Quiet Luxury’ continues to grow, we can only speculate on how this trend will shape the fashion industry in the coming years. Perhaps it will inspire a broader shift towards understated elegance and timeless style, encouraging individuals to redefine what it truly means to be fashionably wealthy.

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Esha Gupta’s Stunning Cannes Red Carpet Look: Prepare to be Mesmerized! https://fwdlife.in/esha-guptas-stunning-cannes-red-carpet-look-prepare-to-be-mesmerized https://fwdlife.in/esha-guptas-stunning-cannes-red-carpet-look-prepare-to-be-mesmerized#respond Sat, 20 May 2023 08:35:52 +0000 https://fwdlife.in/?p=36528 Esha Gupta’s renowned fashion sense has earned her a devoted following, making it no surprise that the 37-year-old actor was invited to grace the red carpet at the prestigious Cannes Film Festival. Celebrating its 76th edition, the festival seamlessly combines film, fashion, and glamour against the picturesque backdrop of the French Riviera. On May 16, […]

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Esha Gupta’s renowned fashion sense has earned her a devoted following, making it no surprise that the 37-year-old actor was invited to grace the red carpet at the prestigious Cannes Film Festival. Celebrating its 76th edition, the festival seamlessly combines film, fashion, and glamour against the picturesque backdrop of the French Riviera. On May 16, 2023, Esha Gupta dazzled on the red carpet, clad in a custom Nicolas Jebran creation styled by celebrity stylist Victor Blanco.

Expressing her gratitude and excitement, Esha took to social media before the festival began, acknowledging the honor of representing her country on a global stage as part of the Indian government delegation.

Esha made a striking entrance, captivating all with her angelic ensemble. She chose a satin gown with a graceful high slit, featuring gentle ruching from the waist downwards. The gown’s standout features included a unique asymmetrical collar that delicately grazed her defined jawline, and voluminous sleeves that elegantly enveloped her wrists, exuding an air of sophistication. The stunning sheer mesh at the front, adorned with white floral embellishments, added an enchanting touch to the entire look.

Completing the ensemble, Esha Gupta’s makeup was flawlessly understated, featuring full brows, brown eye shadow, and a hydrated nude lip. Her hair was elegantly styled in a bun, with a few face-framing pieces, perfectly complementing the overall aesthetic. When asked about the inspiration behind Esha’s remarkable look for the 2023 Cannes Film Festival, stylist Victor Blanco shared, “This being Esha’s first Cannes appearance, we wanted to capture the essence of European elegance and chicness. Our mantra for the festival was to create looks that are chic, elegant, sexy, yet timeless. The red carpet ensemble, a Nicolas Jebran Haute Couture creation, was our first and only choice. We envisioned Esha in a white silk gown with movement, exuding elegance and chicness while incorporating couture details that are undeniably sexy. To enhance the regal feel, we selected high jewelry pieces from Fred, featuring diamonds, white gold, and a pop of color with rubies. We completed the look with elegant and timeless silver sandals from Santoni.”

Esha Gupta’s appearance at the Cannes Film Festival exemplified her undeniable grace and style, leaving a lasting impression on all who witnessed her mesmerizing presence.

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Raise Your Glass and Unleash the Party: Haryana’s Corporate Offices Embrace Boozy Bliss with New Liquor Policy! https://fwdlife.in/raise-your-glass-and-unleash-the-party-haryanas-corporate-offices-embrace-boozy-bliss-with-new-liquor-policy https://fwdlife.in/raise-your-glass-and-unleash-the-party-haryanas-corporate-offices-embrace-boozy-bliss-with-new-liquor-policy#respond Tue, 16 May 2023 17:31:01 +0000 https://fwdlife.in/?p=36506 Haryana, a state known for its rich culture and rapid economic growth, has recently introduced a new liquor policy that has created a buzz in the corporate world. The new policy allows corporate offices in Gurugram and other areas of Haryana to serve low-content alcoholic drinks like wine and beer on their premises. This policy […]

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Haryana, a state known for its rich culture and rapid economic growth, has recently introduced a new liquor policy that has created a buzz in the corporate world. The new policy allows corporate offices in Gurugram and other areas of Haryana to serve low-content alcoholic drinks like wine and beer on their premises. This policy aims to strike a balance between relaxation and responsible consumption within the corporate sector.

 

The Haryana government’s approval of the 2023-24 excise policy is the driving force behind the new liquor policy, enabling corporate offices to serve alcohol with certain restrictions. The policy mandates that offices must establish a canteen or eatery with an area of not less than 2,000 square feet to serve low-content alcoholic beverages. This regulation ensures that offices provide suitable spaces for employees to unwind during breaks or social events.

The introduction of this new policy is a breath of fresh air for corporate offices that were once limited to offering only non-alcoholic beverages. The move is in line with changing workplace dynamics and the growing need for employees to enjoy a balanced work-life culture. Corporate offices in Haryana can now cultivate a more relaxed and social atmosphere, potentially fostering creativity, camaraderie, and improved employee well-being.

The Haryana government has also introduced the retail permit fee to generate revenue for environmental conservation and animal welfare initiatives. The policy aims to collect an estimated Rs 400 crore for the Environment and Animal Welfare – Gau Seva fund. The nominal increase in excise duty rates on country liquor and Indian Made Foreign Liquor (IMFL) further contributes to the revenue collection.

The introduction of low-content alcohol in corporate offices may also reshape workplace dynamics, promoting a more relaxed and socially engaging environment. By providing designated spaces for the consumption of alcoholic beverages, corporate offices can encourage professionals to unwind, socialize and enjoy responsible alcohol consumption.

Haryana’s new liquor policy allows corporate offices to serve low-content alcohol and enables employees to unwind during breaks or social events. This policy strikes a balance between relaxation and responsibility, enabling professionals to enjoy controlled alcoholic beverages. It is an exciting move that will undoubtedly enhance workplace culture, promote social interaction, and boost employee well-being. The Haryana government’s focus on environmental conservation and animal welfare initiatives is commendable and demonstrates its commitment to responsible business practices. Corporate offices in Haryana must embrace this new policy as an opportunity to cultivate a more relaxed and socially engaging workplace culture.

 

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Unleashing the Power: Scorpio Lunar Eclipse on May 5th Signals Major Transformation Ahead https://fwdlife.in/unleashing-the-power-scorpio-lunar-eclipse-on-may-5th-signals-major-transformation-ahead https://fwdlife.in/unleashing-the-power-scorpio-lunar-eclipse-on-may-5th-signals-major-transformation-ahead#respond Fri, 05 May 2023 10:17:55 +0000 https://fwdlife.in/?p=36469 The cosmos are gearing up for a powerful event: the May 5th lunar eclipse in Scorpio. This celestial spectacle promises to be a transformative experience that will shake us to the core. As the full moon aligns with the sun and the Earth casts its shadow, Scorpio’s dark and intense energy will be unleashed, inviting […]

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The cosmos are gearing up for a powerful event: the May 5th lunar eclipse in Scorpio. This celestial spectacle promises to be a transformative experience that will shake us to the core. As the full moon aligns with the sun and the Earth casts its shadow, Scorpio’s dark and intense energy will be unleashed, inviting us to confront our deepest fears and desires.

 

Scorpio, known for its enigmatic nature and passionate intensity, is the zodiac’s most enigmatic and mysterious sign. It’s associated with death, rebirth, and transformation, making this lunar eclipse an auspicious time for letting go of old patterns and embracing a new, more authentic way of being. The Scorpio energy is all about digging deep into the shadows, exploring our subconscious minds, and facing the truth no matter how uncomfortable it may be.

During this lunar eclipse, we can expect intense emotions to surface, bringing to light buried feelings and hidden desires. Scorpio’s energy is not one to shy away from the taboo or the uncomfortable, and neither should we. It’s time to confront the parts of ourselves that we’ve been keeping hidden, and to embrace our true selves.

 

As we navigate this intense energy, it’s important to remember to practice self-care and self-love. Scorpio’s energy can be overwhelming, so be sure to take breaks and ground yourself when needed. The lunar eclipse is an opportunity for growth and transformation, but it’s up to us to take the necessary steps to harness this energy and make the most of this powerful celestial event.

 

In conclusion, the May 5th lunar eclipse in Scorpio is a powerful and transformative event that promises to shake us to our core. It’s an opportunity to face our fears, embrace our desires, and transform ourselves from the inside out. So, get ready to unleash your inner Scorpio and embrace the intensity of this celestial event.

 

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Finding Inner Peace: The Power of Mindfulness Meditation for Mental Well-Being https://fwdlife.in/36424-2 https://fwdlife.in/36424-2#respond Wed, 03 May 2023 10:33:28 +0000 https://fwdlife.in/?p=36424 In today’s fast-paced world, stress and anxiety have become commonplace. With the constant demands of work, family, and social obligations, it’s easy to get caught up in the hustle and bustle of everyday life. But what if there was a way to find inner peace amidst the chaos? That’s where mindfulness meditation comes in. Mindfulness […]

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In today’s fast-paced world, stress and anxiety have become commonplace. With the constant demands of work, family, and social obligations, it’s easy to get caught up in the hustle and bustle of everyday life. But what if there was a way to find inner peace amidst the chaos? That’s where mindfulness meditation comes in.

Mindfulness meditation is a technique that involves focusing your attention on the present moment without judgment. It’s a practice that has been around for thousands of years, but has recently gained popularity in the Western world as a way to improve mental health and well-being.

 

Studies have shown that practicing mindfulness meditation can have a positive impact on both physical and mental health. It has been linked to reduced stress and anxiety, improved sleep, and increased feelings of well-being. By focusing on the present moment and letting go of negative thoughts and emotions, mindfulness meditation can help you achieve a sense of calm and clarity.

So, how do you get started with mindfulness meditation? First, find a quiet and comfortable space where you can sit and focus without distractions. Set a timer for five to ten minutes to start, and gradually increase the time as you become more comfortable with the practice.

Next, take a few deep breaths and begin to focus your attention on your breath. Notice the sensation of air entering and leaving your body, and try to stay present in the moment without judgment. If your mind wanders, simply acknowledge the thought and gently guide your attention back to your breath.

There are many resources available for those interested in practicing mindfulness meditation, from guided meditations to apps and classes. It’s a practice that can be integrated into your daily routine, and can have a profound impact on your overall well-being.

In a world that often feels overwhelming and stressful, mindfulness meditation offers a way to find peace and clarity in the present moment. By taking the time to focus on your breath and let go of negative thoughts, you can cultivate a sense of inner calm and improve your mental health and well-being.

 

 

 

 

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The Future is Here: How AI is Revolutionizing the Film Industry https://fwdlife.in/the-future-is-here-how-ai-is-revolutionizing-the-film-industry https://fwdlife.in/the-future-is-here-how-ai-is-revolutionizing-the-film-industry#respond Wed, 03 May 2023 09:24:29 +0000 https://fwdlife.in/?p=36416 Artificial intelligence, or AI, has made significant advancements in recent years and has been increasingly integrated into various fields, including cinema. AI intervention in cinema refers to the use of AI technology in the filmmaking process, from pre-production to post-production.   AI technology can be used in the pre-production stage of filmmaking to aid in […]

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Artificial intelligence, or AI, has made significant advancements in recent years and has been increasingly integrated into various fields, including cinema. AI intervention in cinema refers to the use of AI technology in the filmmaking process, from pre-production to post-production.

 

AI technology can be used in the pre-production stage of filmmaking to aid in scriptwriting and storyboarding. AI algorithms can analyze successful films and predict what elements will make a film successful, providing guidance for filmmakers.

In addition, AI technology can be used to generate visual aids, such as mood boards and virtual sets. This can help filmmakers visualize their film and make necessary adjustments before the actual shooting begins.

 

AI technology can be used during the production stage of filmmaking to optimize the shooting process. One example is using AI algorithms to analyze the lighting and camera angles on set to provide feedback to the cinematographer in real-time, allowing for adjustments to be made on the spot. AI technology can be used for crowd simulation, where algorithms can generate and control a large number of extras, reducing the need for hiring and managing real people.

 

AI technology has a significant role to play in post-production, where it can be used for video and audio editing, color grading, and special effects. AI algorithms can analyze large amounts of data and make recommendations for editing and effects based on similar films, improving the overall quality and efficiency of post-production.

 AI technology can be used for facial recognition and animation, allowing filmmakers to manipulate and edit actors’ performances in post-production.

 

While AI intervention in cinema offers many benefits, there are also challenges to consider. One concern is the potential loss of creativity and originality in films if AI algorithms dictate too much of the process. In addition, AI technology is not yet perfect and can sometimes make mistakes, leading to errors in the final product. Therefore, it is crucial that human oversight is maintained throughout the filmmaking process to ensure the final product is of the highest quality.

AI intervention in cinema has the potential to revolutionize the filmmaking process, improving efficiency, and quality. While there are concerns about the loss of creativity and potential errors, the benefits of AI intervention in cinema are significant and cannot be ignored.

As AI technology continues to advance, it will be interesting to see how it will be integrated further into the filmmaking process and how it will change the cinema industry as a whole.

 

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Zouk: Weaving Success through Anchoring the Strength of India’s Artisans https://fwdlife.in/zouk-weaving-success-through-anchoring-the-strength-of-indias-artisans https://fwdlife.in/zouk-weaving-success-through-anchoring-the-strength-of-indias-artisans#respond Fri, 24 Jun 2022 08:59:13 +0000 https://fwdlife.in/?p=36348 As the popular D2C vegan bag brand turns 4 this year, founders Disha Singh and Pradeep Krishnakumar, are emphatic about the growth and vision they have for Zouk. And promoting Indian craftsmanship with a modern blend of functionality has been the nub for the vivacious duo who are planning to take the brand’s success beyond […]

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As the popular D2C vegan bag brand turns 4 this year, founders Disha Singh and Pradeep Krishnakumar, are emphatic about the growth and vision they have for Zouk. And promoting Indian craftsmanship with a modern blend of functionality has been the nub for the vivacious duo who are planning to take the brand’s success beyond India.

Zouk has within a few years of its inception turned into a rage amongst sustainable consumers all over India. With celebrities, fashionistas, and influencers flaunting their trendy Zouk bags on social media, the brand has become a sensation with its unique style that blends a boho-chicness with designs and workmanship that are fundamentally desi. With a range of bags that pin on functionality as key, their roomy collections have become a popular choice that befits the millennial woman’s everyday needs.

Minimalist designs that highlight detailing and interesting colour choices in solid, sober and cool summery shades make the brand stand out. Capturing the sophistication of ethnically Indian prints and niftily transforming them into bags that reflect the versatility of urbane contemporariness is what sets the brand apart from the rest. These premium bags are undoubtedly an expression of modern-day utility and functionality for the spirited woman. Standing true to its name, Zouk is all about celebrating the exuberance of an Indo-western charm as is visible in some of its most sought-after collections like the Mughal Motif, Ikats, Kalamkaris, Mogras, and Mandalas. The brand also does its bit for the environment by choosing to produce 100% vegan PETA-certified leather bags, that are not just sturdy but lightweight and chic to carry around.

From roomy totes, office bags and laptop bags to cutesy handbags and wallets, Zouk’s products are what every modern-day woman craves for- spacious, neatly compartmentalized, and classy. Their duffels, satchels, slings and shoulder bags are noticeably unique with their distinct shape and design. With a plethora of options to choose from, Zouk bags and accessories are currently becoming a wardrobe staple that one cannot do without.

Their extensive collection is available on www.zouk.co.in, Amazon and Myntra.

With over 60,000 happy customers, this environmentally responsible brand is also ‘proudly Indian’ having supported and upskilled over 300 artisans. Having gained significant success in India, the brand plans to make a mark in the overseas market beginning with the USA, Canada and Europe in the next financial year. With an artisanal quality and handcrafted brilliance that is rooted in ethnic tradition, Zouk is definitely en route to building an elite brand that comfortably connects the millennials with what is essentially Indian.

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Caught on Cam: Why are we never safe?! https://fwdlife.in/caught-on-cam-why-are-we-never-safe https://fwdlife.in/caught-on-cam-why-are-we-never-safe#respond Mon, 21 Dec 2020 07:39:28 +0000 https://fwdlife.in/?p=32367 Public place isn’t public until a woman feel free. On a recent article published which surveyed woman on what they will do if there weren’t any men around for a day got heart-breaking responses. Many of them just wanted to walk freely, without being conscious of their body, the way they dress, walk, sit or […]

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Public place isn’t public until a woman feel free. On a recent article published which surveyed woman on what they will do if there weren’t any men around for a day got heart-breaking responses. Many of them just wanted to walk freely, without being conscious of their body, the way they dress, walk, sit or even thinking whether its day or night.

A woman can’t walk alone, there is a time limit to that, women can’t breastfeed in public because there are morons who think its wrong to feed a baby, they can’t take stroll at night or event walk in a crowd. These are simple things that we can’t take granted.

In the view of recent event that took place in a mall were a celebrity was molested by two men, the response of the majority community reflects that there has been no much change to the conservative patriarchal conscience. The girl came out with the news through her Instagram post and sadly it had mixed response. A few among them were,

“Why was she responding too late after the incident through social media?”,

“She was enjoying it then and later complained to gain popularity”,

“She did it for getting role, why is this now a problem”,

“Celebrities dress up to seek attention so they deserve it”

And this list way too long and disgusting to read on. We can find the very same pervert minds in these comment section just like the ones who did the wrong doing to her.

She has clearly conveyed through her post that she was utterly shocked and couldn’t respond to them immediately and she devastated because she couldn’t. Why do you think a lot of women come out with their experience when one shows the courage to do so?

There are huge trauma and shocks someone goes through when something like this happens to them. It requires so much mental support and assurance to come out of it and express what just happened. It’s not right to judge someone in such a situation, you never know, it can be anyone, your mother, sister, wife, friend or even you may have to experience it. Who knows, in such a world we live in.

Abina, an online reporter says “the issue has become a cliche, people always respond in the same way. They always consider the way of dressing to be the consent were a one-year-old to someone wearing a parda gets molested.”

“Spreading awareness about how men should treat women is more important than women empowerment because, basically its men who should empower their sisters, mothers, wives and daughters” says Advaith, a content writer.

Amrutha, a teacher says “No women are safe here and its proven repeatedly. Whether it’s a crowded place or an isolated one, or its day or night, no matter the place or time we are not safe”.

“She may have responded late because of her celebrity status, but the problem was real and the complaint standing so culprits are caught, but this case will also be forgotten like any other after a few days” says Surjith.

“Destigmatising assaults on a rampant note is what should be done. Blaming men would only boomerang to “Not All Men”.  She heart wrenchingly pens down how women adjusts her scarfs and other accessories to be un-revealing to the gaze. The actress accepting the apology of someone who has harrassed her is the utmost potrayal of everyday women. Victim blaming has been India’s cup of tea over the years” says Fijula, a student.

Women and girls experience and fear different forms of sexual violence in public spaces, from unwelcome sexual remarks and gestures, to rape and femicide. It happens on streets, in and around public transportation, schools and workplaces. We need to create awareness, mobilize the police to use effective methods, including CCTV systems and thorough investigation, to pursue criminals. Enact stronger legislation by recognizing snatching as a non-bailable crime, with severe punishment, to deter criminals. Evolve a more gendered approach to city planning, which balances development with safety. Public spaces — roads, pavements and public transportation — must be safe for all those who use them.

And to the women who have to face such a situation, you are not at fault, you did not cause the abuse to occur and you are not responsible for the violent behavior of someone else. Reach out for support and counselling. You are not alone.

 

 

 

 

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